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How to Brand Nations, Cities and Destinations

2008-12-14 Business & Economics
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Release : 2008-12-14
Genre : Business & Economics
Kind : eBook
Book Rating : 594/5 ( reviews)

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Book Synopsis How to Brand Nations, Cities and Destinations by : T. Moilanen

Download or read book How to Brand Nations, Cities and Destinations written by T. Moilanen. This book was released on 2008-12-14. Available in PDF, EPUB and Kindle. Book excerpt: Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.

Global Place Branding Campaigns across Cities, Regions, and Nations

2016-07-22 Business & Economics
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Release : 2016-07-22
Genre : Business & Economics
Kind : eBook
Book Rating : 776/5 ( reviews)

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Book Synopsis Global Place Branding Campaigns across Cities, Regions, and Nations by : Bayraktar, Ahmet

Download or read book Global Place Branding Campaigns across Cities, Regions, and Nations written by Bayraktar, Ahmet. This book was released on 2016-07-22. Available in PDF, EPUB and Kindle. Book excerpt: Place branding has made it possible for international destinations to be able to compete within the global economy. Through the promotion of different cities, natural beauty, and local culture or heritage, many regions have been able to increase their revenue and international appeal by attracting tourists and investments. Global Place Branding Campaigns across Cities, Regions, and Nations provides international insights into marketing strategies and techniques being employed to promote global tourism, competitiveness, and exploration. Featuring case studies and emergent research on place branding, as well as issues and challenges faced by destinations around the world, this book is ideally suited for professionals, researchers, policy makers, practitioners, and students.

Destination Branding for Small Cities

2007 Business & Economics
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Release : 2007
Genre : Business & Economics
Kind : eBook
Book Rating : 605/5 ( reviews)

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Book Synopsis Destination Branding for Small Cities by : Bill Baker

Download or read book Destination Branding for Small Cities written by Bill Baker. This book was released on 2007. Available in PDF, EPUB and Kindle. Book excerpt: This primer demystifies branding, demonstrates how to reveal a destination brand, and provides real world examples, as well as affordable, proven tools, templates and checklists to help breathe life into a small city brand.

Competitive Identity

2006-11-13 Business & Economics
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Release : 2006-11-13
Genre : Business & Economics
Kind : eBook
Book Rating : 722/5 ( reviews)

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Book Synopsis Competitive Identity by : Simon Anholt

Download or read book Competitive Identity written by Simon Anholt. This book was released on 2006-11-13. Available in PDF, EPUB and Kindle. Book excerpt: Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity.

An Insider's Guide to Place Branding

2021-03-29 Business & Economics
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Release : 2021-03-29
Genre : Business & Economics
Kind : eBook
Book Rating : 445/5 ( reviews)

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Book Synopsis An Insider's Guide to Place Branding by : Florian Kaefer

Download or read book An Insider's Guide to Place Branding written by Florian Kaefer. This book was released on 2021-03-29. Available in PDF, EPUB and Kindle. Book excerpt: This professional guidebook highlights brand development and management for cities, regions, countries, and destinations. It presents a unique collection of expert interviews, combined with latest research insights and thoughts on the most relevant topics and trends linked to the reputation, brand development and management of cities, regions, countries and destinations. This is a book which offers inspiring personal stories and reflections, and at the same time serves as essential know how guide for busy place managers, marketers and developers who care about the reputation and well-being of their community.

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