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Global Place Branding Campaigns across Cities, Regions, and Nations

2016-07-22 Business & Economics
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Release : 2016-07-22
Genre : Business & Economics
Kind : eBook
Book Rating : 776/5 ( reviews)

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Book Synopsis Global Place Branding Campaigns across Cities, Regions, and Nations by : Bayraktar, Ahmet

Download or read book Global Place Branding Campaigns across Cities, Regions, and Nations written by Bayraktar, Ahmet. This book was released on 2016-07-22. Available in PDF, EPUB and Kindle. Book excerpt: Place branding has made it possible for international destinations to be able to compete within the global economy. Through the promotion of different cities, natural beauty, and local culture or heritage, many regions have been able to increase their revenue and international appeal by attracting tourists and investments. Global Place Branding Campaigns across Cities, Regions, and Nations provides international insights into marketing strategies and techniques being employed to promote global tourism, competitiveness, and exploration. Featuring case studies and emergent research on place branding, as well as issues and challenges faced by destinations around the world, this book is ideally suited for professionals, researchers, policy makers, practitioners, and students.

Strategic Place Branding Methodologies and Theory for Tourist Attraction

2016-08-15 Business & Economics
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Release : 2016-08-15
Genre : Business & Economics
Kind : eBook
Book Rating : 806/5 ( reviews)

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Book Synopsis Strategic Place Branding Methodologies and Theory for Tourist Attraction by : Bayraktar, Ahmet

Download or read book Strategic Place Branding Methodologies and Theory for Tourist Attraction written by Bayraktar, Ahmet. This book was released on 2016-08-15. Available in PDF, EPUB and Kindle. Book excerpt: Drawing the attention of tourists to different destinations around the world assists in the overall economic health of the targeted region by increasing revenue and attracting investment opportunities, as well as increasing cultural awareness of the area’s population. Strategic Branding Methodologies and Theory for Tourist Attraction investigates international perspectives and promotional strategies in the topic area of place branding. Highlighting theoretical concepts and marketing techniques being utilized in the endorsement of various destinations, regions, and cities around the world, this publication is a pivotal reference source for researchers, practitioners, policy makers, students, and professionals.

How to Brand Nations, Cities and Destinations

2008-12-14 Business & Economics
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Release : 2008-12-14
Genre : Business & Economics
Kind : eBook
Book Rating : 594/5 ( reviews)

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Book Synopsis How to Brand Nations, Cities and Destinations by : T. Moilanen

Download or read book How to Brand Nations, Cities and Destinations written by T. Moilanen. This book was released on 2008-12-14. Available in PDF, EPUB and Kindle. Book excerpt: Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.

Marketing Management in Turkey

2018-07-30 Business & Economics
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Release : 2018-07-30
Genre : Business & Economics
Kind : eBook
Book Rating : 573/5 ( reviews)

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Book Synopsis Marketing Management in Turkey by : Selcen Ozturkcan

Download or read book Marketing Management in Turkey written by Selcen Ozturkcan. This book was released on 2018-07-30. Available in PDF, EPUB and Kindle. Book excerpt: Elif Yolbulan Okan and Selcen Ozturkcan examine marketing opportunities, market potential, and standardization and customization opportunities available within one of the fastest growing of the world's emerging economies—namely, the Turkish economy, which according to a recent PWC report could outstrip the Italian economy by 2030 in many areas.

Destination Branding for Small Cities

2007 Business & Economics
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Release : 2007
Genre : Business & Economics
Kind : eBook
Book Rating : 605/5 ( reviews)

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Book Synopsis Destination Branding for Small Cities by : Bill Baker

Download or read book Destination Branding for Small Cities written by Bill Baker. This book was released on 2007. Available in PDF, EPUB and Kindle. Book excerpt: This primer demystifies branding, demonstrates how to reveal a destination brand, and provides real world examples, as well as affordable, proven tools, templates and checklists to help breathe life into a small city brand.

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