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How Does the Stadium Atmosphere at a College Football Game Affect Behavioral Intentions Across Gender Lines? The Mediating Role of Spectator Satisfaction

2017
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Release : 2017
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Book Synopsis How Does the Stadium Atmosphere at a College Football Game Affect Behavioral Intentions Across Gender Lines? The Mediating Role of Spectator Satisfaction by : Ricard W. Jensen

Download or read book How Does the Stadium Atmosphere at a College Football Game Affect Behavioral Intentions Across Gender Lines? The Mediating Role of Spectator Satisfaction written by Ricard W. Jensen. This book was released on 2017. Available in PDF, EPUB and Kindle. Book excerpt: This study, grounded in the Stimulus-Organism-Response (S-O-R) framework, examines the mediating role of spectator satisfaction in the relationship between sports stadium atmosphere (SSA) and spectators' behavioral intentions in the context of American college football. It also investigates if gender differences are evident in the hypothesized pathways. Survey data collected from 211 spectators during a 2014 college football game were analyzed using structural equation modeling procedure. Supporting the S-O-R model, the direct association between SSA and behavioral intentions was not significant but the effect of SSA on word-of-mouth was fully mediated by spectator satisfaction in both males and females. However, satisfaction mediated the effects of SSA on intent to recommend and intent to attend for females but not males. We discuss managerial and theoretical implications for sports managers.

Examining the Relationship Between College Football Season Ticket Holders' Service Personal Values and Their Behavioral Intentions

2011 College sports
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Release : 2011
Genre : College sports
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Examining the Relationship Between College Football Season Ticket Holders' Service Personal Values and Their Behavioral Intentions by : Gary Peng-Liang Tan

Download or read book Examining the Relationship Between College Football Season Ticket Holders' Service Personal Values and Their Behavioral Intentions written by Gary Peng-Liang Tan. This book was released on 2011. Available in PDF, EPUB and Kindle. Book excerpt: Recently, some college football programs have experienced unsustainable attendance growth, increases in revenue discrepancies, stagnant "revenue growth", and increased operating costs (Brown, 2009; Fulks, 2009; Fullerton & Morgan, 2009; Jackson, 2005; NCAA, 2009, 2010). These problems can be examined from customer service, social identification, and consumer behavior perspectives (Curtin, 1982; Katona, 1974; Wann & Branscombe, 1993; Zeithaml, 1988). This study's research purposes are to understand service personal values antecedents and outcomes, and team identification's moderating effect on the relationship between service personal values, and both consumption satisfaction perceptions and behavioral outcomes. A sample of college football season ticket holders at a large public university in Southeastern United States completed an online survey. Factorial multivariate analysis of variance (MANOY A), multiple regression analysis, and hierarchical regression analysis were used to analyze the data. The findings of this study indicated college football season ticket holders' team identification moderated the relationship between their service value to social recognition (SYSR), and both consumption satisfaction and behavioral intentions. College football season ticket holders' with low team identification level are more likely to depend on SVSR to formulate their consumption satisfaction perceptions and behavioral intentions, compared to college football season ticket holders' with high team identification level. Antecedents of college football season ticket holders' service personal values include number of household members, gender, university affiliation, number of years holding season tickets, and ethnicity.

Women and Sport

1994 Fiction
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Release : 1994
Genre : Fiction
Kind : eBook
Book Rating : 868/5 ( reviews)

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Book Synopsis Women and Sport by : D. Margaret Costa

Download or read book Women and Sport written by D. Margaret Costa. This book was released on 1994. Available in PDF, EPUB and Kindle. Book excerpt: Study of the past, present, and future of women in sport.

Sport Fans

2018-08-16 Psychology
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Release : 2018-08-16
Genre : Psychology
Kind : eBook
Book Rating : 916/5 ( reviews)

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Book Synopsis Sport Fans by : Daniel L. Wann

Download or read book Sport Fans written by Daniel L. Wann. This book was released on 2018-08-16. Available in PDF, EPUB and Kindle. Book excerpt: Sports, and the fans that follow them, are everywhere. Sport Fans: The Psychology and Social Impact of Fandom examines the affective, behavioral, and cognitive reactions of fans to better comprehend how sport impacts individual fans and society as a whole. Using up-to-date research and theory from multiple disciplines including psychology, sociology, marketing, history, and religious studies, this textbook provides a deeper understanding of topics such as: the pervasiveness of sport fandom in society common demographic and personality characteristics of fans how fandom can provide a sense of belonging, of uniqueness, and of meaning in life the process of becoming a sport fan sport fan consumption and the future of sport and the fan experience. The text also provides a detailed investigation of the darker side of sport fandom, including fan aggression, as well as a critical look at the positive value of fandom for individuals and society. Sport Fans expertly combines a rigorous level of empirical research and theory in an engaging, accessible format, making this text the essential resource on sport fan behavior.

Sports Management and Sports Humanities

2015-07-13 Medical
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Release : 2015-07-13
Genre : Medical
Kind : eBook
Book Rating : 24X/5 ( reviews)

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Book Synopsis Sports Management and Sports Humanities by : Kazuyuki Kanosue

Download or read book Sports Management and Sports Humanities written by Kazuyuki Kanosue. This book was released on 2015-07-13. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on (1) sports management, (2) sports economics and policy, and (3) sports humanities. The fact that sports humanities is a part of the sports management education program means that a person with extensive knowledge—not only business-related comprehension but also acquaintance with art-related fields, such as the humanities and law—will play a central role in sports management in the next generation. The former two parts aim to provide a clear understanding of sports management and marketing, including the motivational and/or emotional components of fan behavior and sports participation, sports club management, sports sponsorship, athlete reputation management, sports economics and elite sports policy. As stated above, various topics can be found in sports management research from the macro to the micro point of view and they are not individually separated but intimately connected. Moreover, given the interdisciplinary nature of sports management, specific, common and cross-border issues arise in each country. Data from several countries are included in the sports management part. Research beyond borders and collaborative research are expected to increase more significantly than before. Researchers in sports management are expected to find the best answers to such questions as how to manage sports-related organizations or people effectively, how to stimulate the global or local economy and exert social impact through sports, and how to help people gain well-being through sports. These research questions have not changed all through the ages and across the globe. In this book, the researchers also try to find the optimized solution in each topic and readers can find traces of their passionate exploration.

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