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Examining the Relationship Between College Football Season Ticket Holders' Service Personal Values and Their Behavioral Intentions

2011 College sports
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Release : 2011
Genre : College sports
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Book Synopsis Examining the Relationship Between College Football Season Ticket Holders' Service Personal Values and Their Behavioral Intentions by : Gary Peng-Liang Tan

Download or read book Examining the Relationship Between College Football Season Ticket Holders' Service Personal Values and Their Behavioral Intentions written by Gary Peng-Liang Tan. This book was released on 2011. Available in PDF, EPUB and Kindle. Book excerpt: Recently, some college football programs have experienced unsustainable attendance growth, increases in revenue discrepancies, stagnant "revenue growth", and increased operating costs (Brown, 2009; Fulks, 2009; Fullerton & Morgan, 2009; Jackson, 2005; NCAA, 2009, 2010). These problems can be examined from customer service, social identification, and consumer behavior perspectives (Curtin, 1982; Katona, 1974; Wann & Branscombe, 1993; Zeithaml, 1988). This study's research purposes are to understand service personal values antecedents and outcomes, and team identification's moderating effect on the relationship between service personal values, and both consumption satisfaction perceptions and behavioral outcomes. A sample of college football season ticket holders at a large public university in Southeastern United States completed an online survey. Factorial multivariate analysis of variance (MANOY A), multiple regression analysis, and hierarchical regression analysis were used to analyze the data. The findings of this study indicated college football season ticket holders' team identification moderated the relationship between their service value to social recognition (SYSR), and both consumption satisfaction and behavioral intentions. College football season ticket holders' with low team identification level are more likely to depend on SVSR to formulate their consumption satisfaction perceptions and behavioral intentions, compared to college football season ticket holders' with high team identification level. Antecedents of college football season ticket holders' service personal values include number of household members, gender, university affiliation, number of years holding season tickets, and ethnicity.

Correlates of Season Ticket Renewal Behavior in College Football

2017
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Release : 2017
Genre :
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Book Synopsis Correlates of Season Ticket Renewal Behavior in College Football by : Rachel Lee Scott

Download or read book Correlates of Season Ticket Renewal Behavior in College Football written by Rachel Lee Scott. This book was released on 2017. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this study is to assist The University of Texas Athletic Department (UT) better understand why some of their football season ticket holders did not renew for the upcoming 2017-2018 season. This study examines and analyzes secondary data (n=14,503) about UT football season ticket holders provided by the athletic department to the researcher. By understanding who decided not to renew, UT can infer why they did not renew and ultimately design better marketing strategies to continue developing their relationship with season ticket holders. The implications of findings about these persons will provide a rational basis for the improvement of strategies to promote continued season ticket renewal.

How Does the Stadium Atmosphere at a College Football Game Affect Behavioral Intentions Across Gender Lines? The Mediating Role of Spectator Satisfaction

2017
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Release : 2017
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Book Synopsis How Does the Stadium Atmosphere at a College Football Game Affect Behavioral Intentions Across Gender Lines? The Mediating Role of Spectator Satisfaction by : Ricard W. Jensen

Download or read book How Does the Stadium Atmosphere at a College Football Game Affect Behavioral Intentions Across Gender Lines? The Mediating Role of Spectator Satisfaction written by Ricard W. Jensen. This book was released on 2017. Available in PDF, EPUB and Kindle. Book excerpt: This study, grounded in the Stimulus-Organism-Response (S-O-R) framework, examines the mediating role of spectator satisfaction in the relationship between sports stadium atmosphere (SSA) and spectators' behavioral intentions in the context of American college football. It also investigates if gender differences are evident in the hypothesized pathways. Survey data collected from 211 spectators during a 2014 college football game were analyzed using structural equation modeling procedure. Supporting the S-O-R model, the direct association between SSA and behavioral intentions was not significant but the effect of SSA on word-of-mouth was fully mediated by spectator satisfaction in both males and females. However, satisfaction mediated the effects of SSA on intent to recommend and intent to attend for females but not males. We discuss managerial and theoretical implications for sports managers.

Factors, Differential Market Effects, and Marketing Strategies in the Renewal of Season Tickets for Intercollegiate Football Games

2015
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Release : 2015
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Book Synopsis Factors, Differential Market Effects, and Marketing Strategies in the Renewal of Season Tickets for Intercollegiate Football Games by : David W. Pan

Download or read book Factors, Differential Market Effects, and Marketing Strategies in the Renewal of Season Tickets for Intercollegiate Football Games written by David W. Pan. This book was released on 2015. Available in PDF, EPUB and Kindle. Book excerpt: This study investigated the purchase behavior of season ticket holders for intercollegiate football games at the NCAA Division IA level within a proposed theoretical framework. Specifically, four significant factors were identified as being used in the decision-making process of whether or not to renew season tickets. The results showed that football season ticket holders at this level tend to place a great importance on performance-related variables, probably because football is viewed as the national sport. Secondly, the respective effect of selected variables on the identified factors was assessed so as to understand how to efficiently conduct marketing efforts. The findings rendered a series of justifications for formulating market-segment specific strategies for the sale of season tickets. Numerous pertinent issues also were raised and discussed in the study.

Egocentric Network Analysis

2018-03-22 Political Science
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Release : 2018-03-22
Genre : Political Science
Kind : eBook
Book Rating : 43X/5 ( reviews)

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Book Synopsis Egocentric Network Analysis by : Brea L. Perry

Download or read book Egocentric Network Analysis written by Brea L. Perry. This book was released on 2018-03-22. Available in PDF, EPUB and Kindle. Book excerpt: An in-depth, comprehensive and practical guide to egocentric network analysis, focusing on fundamental theoretical, research design, and analytic issues.

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