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Handbook of Strategy and Management

2006-04-27 Business & Economics
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Release : 2006-04-27
Genre : Business & Economics
Kind : eBook
Book Rating : 213/5 ( reviews)

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Book Synopsis Handbook of Strategy and Management by : Andrew M Pettigrew

Download or read book Handbook of Strategy and Management written by Andrew M Pettigrew. This book was released on 2006-04-27. Available in PDF, EPUB and Kindle. Book excerpt: Now available as a 60 day review copy in Paperback! ISBN: 1-4129-2121-X"Finally! We have a comprehensive, reflective and critical overview of the field of strategy in the new Handbook of Strategy and Management." -Cynthia Hardy, Head of Department of Management, University of Melbourne Presenting a major retrospective and prospective overview of strategy, this Handbook is an important benchmark volume for management scholars worldwide. The Handbook frames, assesses and synthesizes the work in the field. Chapters are grouped under four specific areas of strategy and management: Mapping a Terrain; Thinking and Acting Strategically; Changing Contexts; and Looking Forward. Within these parts, leading international scholars provide historical overviews of the key themes, address the central approaches which have characterized these themes, critically assess the quality of current theory and knowledge, and set out agendas for future theoretical and empirical development. The resulting volume is a unique overview of the inputs and dynamics to shape strategy and management and will be crucial reference for academics and students.

The Oxford Handbook of Strategy

2003-02-13 Business & Economics
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Release : 2003-02-13
Genre : Business & Economics
Kind : eBook
Book Rating : 551/5 ( reviews)

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Book Synopsis The Oxford Handbook of Strategy by : David Faulkner

Download or read book The Oxford Handbook of Strategy written by David Faulkner. This book was released on 2003-02-13. Available in PDF, EPUB and Kindle. Book excerpt: This two-volume handbook presents an authoritative and up-to-date analysis of how thinking on strategy has evolved and what are the likely developments in the near future. All the contributors are experts in their area, and bring to the topic an understanding informed by many years' experience of research, teaching, and practice. Volume One focuses on two major areas: first, the various different approaches to strategy, and secondly, the development of competitive or business unit strategy, where the pursuit of sustainable competitive advantage is the key objective.

Handbook of Strategic Management

2000 POLITICAL SCIENCE
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Release : 2000
Genre : POLITICAL SCIENCE
Kind : eBook
Book Rating : 800/5 ( reviews)

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Book Synopsis Handbook of Strategic Management by : Jack Rabin

Download or read book Handbook of Strategic Management written by Jack Rabin. This book was released on 2000. Available in PDF, EPUB and Kindle. Book excerpt: Revised and updated for the second edition, the Handbook of Strategic Management provides a set of broad-based bibliographic essays on strategic management. It covers synoptic approaches, complexity theory, organizational capacity, financing strategy, networks, and chaos theory and offers an in-depth look the use of strategic management in the private, public, and nonprofit sectors. The National Institute of Personnel Management called this book " ... the most comprehensive single-source treatment of strategic management." New topics discuss the role of strategic management in political decision making, uncertainty, the absence of strategy, productivity, teamwork, leadership, and change.

The Blackwell Handbook of Strategic Management

2005-08-05 Business & Economics
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Release : 2005-08-05
Genre : Business & Economics
Kind : eBook
Book Rating : 616/5 ( reviews)

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Book Synopsis The Blackwell Handbook of Strategic Management by : Michael A. Hitt

Download or read book The Blackwell Handbook of Strategic Management written by Michael A. Hitt. This book was released on 2005-08-05. Available in PDF, EPUB and Kindle. Book excerpt: In this major reference work, top scholars in the field of strategic management present major ideas and theories in the field drawing on their own research and special expertise. Offers complete coverage of the field of strategic management. Incorporates new ideas on strategy topics from leading scholars in the field. Edited by three of the World's leading management academics.

Handbook of Marketing Strategy

2012 Business & Economics
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Release : 2012
Genre : Business & Economics
Kind : eBook
Book Rating : 222/5 ( reviews)

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Book Synopsis Handbook of Marketing Strategy by : Venkatesh Shankar

Download or read book Handbook of Marketing Strategy written by Venkatesh Shankar. This book was released on 2012. Available in PDF, EPUB and Kindle. Book excerpt: This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocation, dynamics, branding, advertising, multichannel management, digital marketing and financial aspects of marketing. The Handbook comprises seven broad topics. Part I focuses on the conceptual and organizational aspects of marketing strategy while Part II deals with understanding competition. Customers and customer-based strategy, marketing strategy decisions, and branding and brand strategies are covered in the next three parts while Part VI looks at marketing strategy dynamics. The final part discusses the impact of marketing strategy on performance variables such as sales, market share, shareholder value and stakeholder value. All of the chapters in this Handbook offer in-depth analyses of research developments, provide frameworks for analyzing key issues, and highlight important unresolved problems in marketing strategy. Collectively, they provide a deep understanding of and key insights into the foundations, antecedents and consequences of marketing strategy. This compendium is an essential resource guide for researchers, doctoral students, practitioners, and consultants in the field of marketing strategy.

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