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Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives

2014-01-31 Business & Economics
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Release : 2014-01-31
Genre : Business & Economics
Kind : eBook
Book Rating : 087/5 ( reviews)

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Book Synopsis Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives by : Aiello, Lucia

Download or read book Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives written by Aiello, Lucia. This book was released on 2014-01-31. Available in PDF, EPUB and Kindle. Book excerpt: An integrated approach to investigate, create, and propose a model for the value creation of cultural products is essential in maintaining its connection with e-relationship marketing; this examination is important in recognizing a common perspective. The Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives examines the potential value of cultural products and how the support of new technologies can enable non-conventional and social-media marketing relationships. This book aims to highlight an emerging subject area in the field of financial management, management of value creation, and marketing that will be essential for scientists, researchers, and practitioners.

Handbook of Research on Management of Cultural Products

2014
Download Handbook of Research on Management of Cultural Products PDF Online Free

Author :
Release : 2014
Genre :
Kind : eBook
Book Rating : 091/5 ( reviews)

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Book Synopsis Handbook of Research on Management of Cultural Products by : Lucia Aiello

Download or read book Handbook of Research on Management of Cultural Products written by Lucia Aiello. This book was released on 2014. Available in PDF, EPUB and Kindle. Book excerpt: "This book examines the potential value of cultural products and how the support of new technologies can enable non-conventional and social-media marketing relationships".

Corporate Social Responsibility for Valorization of Cultural Organizations

2018-02-23 Business & Economics
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Release : 2018-02-23
Genre : Business & Economics
Kind : eBook
Book Rating : 527/5 ( reviews)

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Book Synopsis Corporate Social Responsibility for Valorization of Cultural Organizations by : Dueñas, María del Pilar Muñoz

Download or read book Corporate Social Responsibility for Valorization of Cultural Organizations written by Dueñas, María del Pilar Muñoz. This book was released on 2018-02-23. Available in PDF, EPUB and Kindle. Book excerpt: The decisions a corporation makes affect more than just its stakeholders and can have wide social, environmental, and economic consequences. This facilitates a business environment built around the practical regulations and transparency necessary to ensure ethical and responsible business practice. Corporate Social Responsibility for Valorization of Cultural Organizations is a critical scholarly resource that examines organizational management through a new perspective that considers corporate social responsibility within the relationship between companies and society. Featuring coverage on a broad range of topics, such as organizational innovation, corporate strategy, and cultural enterprises, this book is geared towards professionals, economists, students of business and finance, policy makers, and government agencies.

Digital Marketing Strategies for Fashion and Luxury Brands

2017-10-31 Business & Economics
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Release : 2017-10-31
Genre : Business & Economics
Kind : eBook
Book Rating : 986/5 ( reviews)

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Book Synopsis Digital Marketing Strategies for Fashion and Luxury Brands by : Ozuem, Wilson

Download or read book Digital Marketing Strategies for Fashion and Luxury Brands written by Ozuem, Wilson. This book was released on 2017-10-31. Available in PDF, EPUB and Kindle. Book excerpt: Online shopping has become increasingly popular due to its availability and ease. As a result, it is important for companies that sell high-end products to maintain the same marketing success as companies selling more affordable brands in order keep up with the market. Digital Marketing Strategies for Fashion and Luxury Brands is an essential reference source for the latest scholarly research on the need for a variety of technologies and new techniques in which companies and brand managers can promote higher-end products. Featuring coverage on a broad range of topics and perspectives such as brand communication, mobile commerce, and multichannel retailing, this publication is ideally designed for managers, academicians, and researchers seeking current material on effectively promoting more expensive merchandise using technology.

Handbook of Research on Museum Management in the Digital Era

2022-03-25 Business & Economics
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Release : 2022-03-25
Genre : Business & Economics
Kind : eBook
Book Rating : 587/5 ( reviews)

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Book Synopsis Handbook of Research on Museum Management in the Digital Era by : Bifulco, Francesco

Download or read book Handbook of Research on Museum Management in the Digital Era written by Bifulco, Francesco. This book was released on 2022-03-25. Available in PDF, EPUB and Kindle. Book excerpt: While digital tools are not new to museum management, more activities are being performed through their use in order to attract visitors, enrich the cultural experience, vary the experience context, and innovate the cultural industry. However, these tools need to be tested in order to understand the effects they have on both museum offerings and visitors. Further perspectives and insights are needed on the implementation of these digital instruments in museums. The Handbook of Research on Museum Management in the Digital Era combines theoretical efforts and empirical research to contribute to the debate on museum management in a digital context. It further observes, tracks, and assesses the ongoing changes brought on by digital solutions. Covering topics such as organizational change catalysts, sustainability of cultural heritage, and phygital experience, this book is an excellent resource for museum managers, museum curators, computer specialists, students and educators of higher education, researchers, and academicians.

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