Author : Nunkoo, Robin
Release : 2021-10-22
Genre : Business & Economics
Kind : eBook
Book Rating : 959/5 ( reviews)
Book Synopsis Handbook of Research Methods for Marketing Management by : Nunkoo, Robin
Download or read book Handbook of Research Methods for Marketing Management written by Nunkoo, Robin. This book was released on 2021-10-22. Available in PDF, EPUB and Kindle. Book excerpt: Taking a multidisciplinary approach, this comprehensive Handbook comprises contributions from international researchers of diverse educational and research backgrounds. Chapters present methodological issues within marketing research, sharing the researchers’ experiences of what does and does not work, as well as discussing challenges and avenues for innovation.