Share

Handbook of Qualitative Research Methods in Marketing

2007 Business & Economics
Download Handbook of Qualitative Research Methods in Marketing PDF Online Free

Author :
Release : 2007
Genre : Business & Economics
Kind : eBook
Book Rating : 120/5 ( reviews)

GET EBOOK


Book Synopsis Handbook of Qualitative Research Methods in Marketing by : Russell W. Belk

Download or read book Handbook of Qualitative Research Methods in Marketing written by Russell W. Belk. This book was released on 2007. Available in PDF, EPUB and Kindle. Book excerpt: A rare and much needed compilation of some thought-provoking papers in the area of qualitative research in marketing, this book is a must have for anyone pursuing the discipline of marketing research, scholars intent on the pursuit of qualitative inquiry as well as practising professionals looking for innovative approaches to research. Global Business Review Belk has compiled an exhaustive collection of contributions from scholars and practitioners throughout North America and Europe. . . . This extremely informative volume spans the full array of qualitative research areas. . . . Highly recommended. S.D. Clark, Choice The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods in marketing by Sidney Levy and continue with detailed discussions of current thought and practice in: research paradigms such as grounded theory and semiotics research contexts such as advertising and brands data collection methods such as projectives and netnography data analysis methods such as metaphoric and visual analyses presentation topics such as videography and reflexivity applications such as ZMET applied to Broadway plays and depth interviews with executives special issues such as multi-sited ethnography and research on sensitive topics. Authors include leading scholars and practitioners from North America and Europe. They draw on a wealth of experience using well-established as well as emerging qualitative research methods. The result is a thorough, timely, and useful Handbook that will educate, inspire, and serve as standard reference for marketing academics and practitioners alike.

Qualitative Marketing Research

2001-02-01 Business & Economics
Download Qualitative Marketing Research PDF Online Free

Author :
Release : 2001-02-01
Genre : Business & Economics
Kind : eBook
Book Rating : 983/5 ( reviews)

GET EBOOK


Book Synopsis Qualitative Marketing Research by : David Carson

Download or read book Qualitative Marketing Research written by David Carson. This book was released on 2001-02-01. Available in PDF, EPUB and Kindle. Book excerpt: As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence. This book recognizes that the contribution which qualitative research can make to market understanding and insight is immense, and that statistical information flows are never enough but need to be compounded by market intelligence gained through qualitative methods. Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the theories behind the methodology and providing concrete examples and exercises which illustrate its application to Management Studies and Marketing. This book is intended for all students of marketing who are required to complete their studies with a dissertation or research project.

Handbook of Research Methods for Marketing Management

2021-10-22 Business & Economics
Download Handbook of Research Methods for Marketing Management PDF Online Free

Author :
Release : 2021-10-22
Genre : Business & Economics
Kind : eBook
Book Rating : 959/5 ( reviews)

GET EBOOK


Book Synopsis Handbook of Research Methods for Marketing Management by : Nunkoo, Robin

Download or read book Handbook of Research Methods for Marketing Management written by Nunkoo, Robin. This book was released on 2021-10-22. Available in PDF, EPUB and Kindle. Book excerpt: Taking a multidisciplinary approach, this comprehensive Handbook comprises contributions from international researchers of diverse educational and research backgrounds. Chapters present methodological issues within marketing research, sharing the researchers’ experiences of what does and does not work, as well as discussing challenges and avenues for innovation.

Handbook of Qualitative Research Methodologies in Workplace Contexts

2021-02-26 Business & Economics
Download Handbook of Qualitative Research Methodologies in Workplace Contexts PDF Online Free

Author :
Release : 2021-02-26
Genre : Business & Economics
Kind : eBook
Book Rating : 34X/5 ( reviews)

GET EBOOK


Book Synopsis Handbook of Qualitative Research Methodologies in Workplace Contexts by : Joanna Crossman

Download or read book Handbook of Qualitative Research Methodologies in Workplace Contexts written by Joanna Crossman. This book was released on 2021-02-26. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive Handbook explores both traditional and contemporary interpretations of qualitative research in the workplace, examining a variety of foundational and innovative qualitative methodological approaches.

The SAGE Handbook of Qualitative Methods in Health Research

2010-08-19 Social Science
Download The SAGE Handbook of Qualitative Methods in Health Research PDF Online Free

Author :
Release : 2010-08-19
Genre : Social Science
Kind : eBook
Book Rating : 461/5 ( reviews)

GET EBOOK


Book Synopsis The SAGE Handbook of Qualitative Methods in Health Research by : Ivy Bourgeault

Download or read book The SAGE Handbook of Qualitative Methods in Health Research written by Ivy Bourgeault. This book was released on 2010-08-19. Available in PDF, EPUB and Kindle. Book excerpt: The Sage Handbook of Qualitative Methods in Health Research is a comprehensive and authoritative source on qualitative research methods. The Handbook compiles accessible yet vigorous academic contributions by respected academics from the fast-growing field of qualitative methods in health research and consists of: - A series of case studies in the ways in which qualitative methods have contributed to the development of thinking in fields relevant to policy and practice in health care. - A section examining the main theoretical sources drawn on by qualitative researchers. - A section on specific techniques for the collection of data. - A section exploring issues relevant to the strategic place of qualitative research in health care environments. The Sage Handbook of Qualitative Methods in Health Research is an invaluable source of reference for all students, researchers and practitioners with a background in the health professions or health sciences.

You may also like...