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Gender, Branding, and the Modern Music Industry

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Release : 2013
Genre : Computers
Kind : eBook
Book Rating : 905/5 ( reviews)

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Book Synopsis Gender, Branding, and the Modern Music Industry by : Kristin Lieb

Download or read book Gender, Branding, and the Modern Music Industry written by Kristin Lieb. This book was released on 2013. Available in PDF, EPUB and Kindle. Book excerpt: Critical frameworks for considering pop stars - Female popular music stars as brands - The modern music industry - The lifecycle for female popular music stars - The lifecycle model continued - Theoretical foundations for the lifecycle.

Gender in the Music Industry

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Release : 2017-10-03
Genre : Music
Kind : eBook
Book Rating : 247/5 ( reviews)

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Book Synopsis Gender in the Music Industry by : Marion Leonard

Download or read book Gender in the Music Industry written by Marion Leonard. This book was released on 2017-10-03. Available in PDF, EPUB and Kindle. Book excerpt: Why, despite the number of high profile female rock musicians, does rock continue to be understood as masculine? Why is rock generally assumed to be created and performed by men? Marion Leonard explores different representations of masculinity offered by, and performed through, rock music, and examines how female rock performers negotiate this gendering of rock as masculine. A major concern of the book is not specifically with men or with women performing rock, but with how notions of gender affect the everyday experiences of all rock musicians within the context of the music industry. Leonard addresses core issues relating to gender, rock and the music industry through a case study of 'female-centred' bands from the UK and US performing so called 'indie rock' from the 1990s to the present day. Using original interview material with both amateur and internationally renowned musicians, the book further addresses the fact that the voices of musicians have often been absent from music industry studies. Leonard's central aim is to progress from feminist scholarship that has documented and explored the experience of female musicians, to presenting an analytic discussion of gender and the music industry. In this way, the book engages directly with a number of under-researched areas: the impact of gender on the everyday life of performing musicians; gendered attitudes in music journalism, promotion and production; the responses and strategies developed by female performers; the feminist network riot grrrl and the succession of international festivals it inspired under the name of Ladyfest.

Popular Music as Promotion

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Release : 2017-05-23
Genre : Social Science
Kind : eBook
Book Rating : 230/5 ( reviews)

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Book Synopsis Popular Music as Promotion by : Leslie M. Meier

Download or read book Popular Music as Promotion written by Leslie M. Meier. This book was released on 2017-05-23. Available in PDF, EPUB and Kindle. Book excerpt: 'Business-as-usual' has been transformed across the music industries in the post-CD age. Against widespread hype about the purported decline of the major music labels, this book provides a critique of the ways these companies have successfully adapted to digital challenges – and what is at stake for music makers and for culture. Today, recording artists are positioned as 'artist-brands' and popular music as a product to be licensed by consumer and media brands. Leslie M. Meier examines key consequences of shifting business models, marketing strategies, and the new 'common sense' in the music industries: the gatekeeping and colonization of popular music by brands. Popular Music as Promotion is important reading for students and scholars of media and communication studies, cultural studies and sociology, and will appeal to anyone interested in new intersections of popular music, digital media and promotional culture.

Feminism and Gender Politics in Mediated Popular Music

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Release : 2022-08-11
Genre : Music
Kind : eBook
Book Rating : 524/5 ( reviews)

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Book Synopsis Feminism and Gender Politics in Mediated Popular Music by : Ann Werner

Download or read book Feminism and Gender Politics in Mediated Popular Music written by Ann Werner. This book was released on 2022-08-11. Available in PDF, EPUB and Kindle. Book excerpt: What does it mean, in a polarized political climate, that feminism was popular in mainstream popular music of the 2010s? Engaging with feminist theory and previous research about gender and music, this book investigates the meaning of current trends relating to gender, feminism and woman-identified artists in mediated popular music. The examples discussed throughout the book include Netflix documentaries by Beyoncé, Lady Gaga and Taylor Swift, the Swedish music industry #MeToo petition #närmusikentystnar, music streaming services' gender equality work and the project Keychange striving to bring underrepresented genders to the stage. The volume discusses the media specificity of the different examples, introduces and explains feminist theories and concepts and analyzes the position of women, gender politics and feminisms in popular music.

The Routledge Research Companion to Popular Music and Gender

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Release : 2017-03-16
Genre : Music
Kind : eBook
Book Rating : 034/5 ( reviews)

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Book Synopsis The Routledge Research Companion to Popular Music and Gender by : Stan Hawkins

Download or read book The Routledge Research Companion to Popular Music and Gender written by Stan Hawkins. This book was released on 2017-03-16. Available in PDF, EPUB and Kindle. Book excerpt: Why is gender inseparable from pop songs? What can gender representations in musical performances mean? Why are there strong links between gender, sexuality and popular music? The sound of the voice, the mix, the arrangement, the lyrics and images, all link our impressions of gender to music. Numerous scholars writing about gender in popular music to date are concerned with the music industry’s impact on fans, and how tastes and preferences become associated with gender. This is the first collection of its kind to develop and present new theories and methods in the analysis of popular music and gender. The contributors are drawn from a range of disciplines including musicology, sociology, anthropology, gender studies, philosophy, and media studies, providing new reference points for studies in this interdisciplinary field. Stan Hawkins’s introduction sets out to situate a variety of debates that prompts ways of thinking and working, where the focus falls primarily on gender roles. Amongst the innovative approaches taken up in this collection are: queer performativity, gender theory, gay and lesbian agency, the female pop celebrity, masculinities, transculturalism, queering, transgenderism and androgyny. This Research Companion is required reading for scholars and teachers of popular music, whatever their disciplinary background.

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