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Fashion Branding Reinvented

2024-06-01 Business & Economics
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Release : 2024-06-01
Genre : Business & Economics
Kind : eBook
Book Rating : 389/5 ( reviews)

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Book Synopsis Fashion Branding Reinvented by : Priya Shahi

Download or read book Fashion Branding Reinvented written by Priya Shahi. This book was released on 2024-06-01. Available in PDF, EPUB and Kindle. Book excerpt: Fashion Branding Reinvented The New Age Approach" explores the transformative shifts in the fashion industry, focusing on how branding strategies have evolved in response to changing consumer behaviors, technological advancements, and global market dynamics. The book delves into innovative approaches that fashion brands are adopting to stay relevant and competitive, from leveraging social media and influencer partnerships to embracing sustainability and ethical practices. By analyzing case studies of leading fashion houses and emerging designers, the book offers insights into the contemporary branding landscape and provides practical guidance for building a compelling and resilient brand in today's fast-paced fashion world.

Fashion Branding

2016 Branding (Marketing)
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Release : 2016
Genre : Branding (Marketing)
Kind : eBook
Book Rating : 616/5 ( reviews)

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Book Synopsis Fashion Branding by : Kaled K. Hameide

Download or read book Fashion Branding written by Kaled K. Hameide. This book was released on 2016. Available in PDF, EPUB and Kindle. Book excerpt: 'Fashion Branding Unraveled' introduces and explains the concept of brand and the process of brand development. The work clarifies misconceptions, introduces new concepts, and proposes a step-by-step roadmap for developing an effective brand, all within the context of the fashion industry. Using an easy-to-understand approach, relevant examples, and case studies, it applies the theories and concepts covered, such as 'mass customization' and 'M-branding,' to a variety of industry segments, from luxury brands to private labels. The text includes an examination of the latest technologies, their applications, and-most important-their effects on the future of branding.

Fashion Game Changers

2016-04-21 Design
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Release : 2016-04-21
Genre : Design
Kind : eBook
Book Rating : 080/5 ( reviews)

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Book Synopsis Fashion Game Changers by : Karen Van Godtsenhoven

Download or read book Fashion Game Changers written by Karen Van Godtsenhoven. This book was released on 2016-04-21. Available in PDF, EPUB and Kindle. Book excerpt: Fashion Game Changers traces radical innovations in Western fashion design from the beginning of the 20th century to the present. Challenging the traditional silhouettes of their day, fashion designers such as Madeleine Vionnet and Cristóbal Balenciaga began to liberate the female body from the close-fitting hourglass forms which dominated European and American fashion, instead enveloping bodies in more autonomous garments which often took inspiration from beyond the West. As the century progressed, new generations of avant-garde designers from Rei Kawakubo to Martin Margiela further developed the ideas instigated by their predecessors to defy established notions of femininity in dress, creating space between body and garment. This way, a new relationship between body and dress emerged for the 21st century. With over 200 images and commentaries from an international range of leading fashion curators and historians, this beautifully illustrated book showcases some of the most revolutionary silhouettes and innovative designs of over 100 years of fashion.

Reinventing Fashion Retailing

2023-01-01 Business & Economics
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Release : 2023-01-01
Genre : Business & Economics
Kind : eBook
Book Rating : 850/5 ( reviews)

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Book Synopsis Reinventing Fashion Retailing by : Eirini Bazaki

Download or read book Reinventing Fashion Retailing written by Eirini Bazaki. This book was released on 2023-01-01. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive overview of digital trends, innovations, and strategies in fashion retailing. As consumers adopt new technologies and ways of shopping, fashion brands are constantly looking for ways to innovate and achieve digital transformation. Combining theory with practice, the authors take a deep dive into the impact of digital technologies on fashion brands communication and social media strategies; on consumer behaviour and customer participation strategies; and on entrepreneurship and e-tailing strategies. The book covers topics such as Artificial Intelligence (AI), Virtual Reality (VR), Augmented Reality (AR), fashion recommender systems, virtual fitting rooms, customer models, gamification, online shopping, mobile-shopping, videogames, digital media and virtual worlds. The book also explores the concepts of cocreation, storytelling and interactivity in real-life crowdfunding campaigns and in the digital world. Bringing a cutting-edge insight into the state of the fashion business, this book will help scholars and practitioners in fashion retailing, discover how to digitalise and gamify products, services, experiences and open new enterprising avenues through innovative strategies, leadership and management.

Circular Design for Fashion

2021-12 Clothing trade
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Release : 2021-12
Genre : Clothing trade
Kind : eBook
Book Rating : 086/5 ( reviews)

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Book Synopsis Circular Design for Fashion by : ELLEN MACARTHUR FOUNDATION. PUBLISHING

Download or read book Circular Design for Fashion written by ELLEN MACARTHUR FOUNDATION. PUBLISHING. This book was released on 2021-12. Available in PDF, EPUB and Kindle. Book excerpt: At heart, this book aims to inspire fearless innovators committed to spearheading the future of fashion. It is for all of us looking to make a positive impact in an industry that we love and care about. It is increasingly acknowledged that the practice of design is not exclusive to designers, nor is it found only in studios. The materials, garments, services, shows, supply chains and stores that make up the fashion industry all work the way they do because of innumerable design decisions, made by creatives all over the world. Circular design goes far beyond rethinking single products or services, it has the potential to redefine how the entire fashion system operates. It's a chance for anyone in the fashion industry - regardless of job title - to support the shift to a circular economy where, by design, waste and pollution are eliminated, products and materials are circulated, and nature is regenerated. Circular design is a pioneering practice of design. It is the creative opportunity of the coming decade for the creatives, innovators, and pioneers who seek to reshape the fashion industry.

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