1# Library to Find Best eBook for Read
Author : Mark Tungate
Release : 2005
Genre : Business & Economics
Kind : eBook
Book Rating : 996/5 ( reviews)
Book Synopsis Fashion Brands by : Mark Tungate
Download or read book Fashion Brands written by Mark Tungate. This book was released on 2005. Available in PDF, EPUB and Kindle. Book excerpt: Analyzes fashion from a marketing perspective including brands, logos, advertising and psychology.
Author : Kaled K. Hameide
Release : 2016
Genre : Branding (Marketing)
Kind : eBook
Book Rating : 616/5 ( reviews)
Book Synopsis Fashion Branding by : Kaled K. Hameide
Download or read book Fashion Branding written by Kaled K. Hameide. This book was released on 2016. Available in PDF, EPUB and Kindle. Book excerpt: 'Fashion Branding Unraveled' introduces and explains the concept of brand and the process of brand development. The work clarifies misconceptions, introduces new concepts, and proposes a step-by-step roadmap for developing an effective brand, all within the context of the fashion industry. Using an easy-to-understand approach, relevant examples, and case studies, it applies the theories and concepts covered, such as 'mass customization' and 'M-branding,' to a variety of industry segments, from luxury brands to private labels. The text includes an examination of the latest technologies, their applications, and-most important-their effects on the future of branding.
Author : Byoungho Jin
Release : 2017-04-26
Genre : Business & Economics
Kind : eBook
Book Rating : 433/5 ( reviews)
Book Synopsis Fashion Branding and Communication by : Byoungho Jin
Download or read book Fashion Branding and Communication written by Byoungho Jin. This book was released on 2017-04-26. Available in PDF, EPUB and Kindle. Book excerpt: This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European luxury and premium brands. Brand is a critical asset many firms strive to establish, maintain, and grow. It is more so for fashion companies when consumers purchase styles, dreams and symbolic images through a brand. The volume starts with an introductory chapter that epitomizes the essence of fashion brand management with a particular emphasis on emerging branding practices, challenges and trends in the fashion industry. The subsequent five cases demonstrate how a family workshop from a small town can grow into a global luxury or premium brand within a relatively short amount of time. Scholars and practitioners in fashion, retail, branding, and international business will learn how companies can establish a strong brand identity through innovative strategies and management.
Author : U. Okonkwo
Release : 2016-01-18
Genre : Business & Economics
Kind : eBook
Book Rating : 888/5 ( reviews)
Book Synopsis Luxury Fashion Branding by : U. Okonkwo
Download or read book Luxury Fashion Branding written by U. Okonkwo. This book was released on 2016-01-18. Available in PDF, EPUB and Kindle. Book excerpt: This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire.
Author : Joseph Hancock
Release : 2014
Genre : Advertising
Kind : eBook
Book Rating : 574/5 ( reviews)
Book Synopsis Global Fashion Brands by : Joseph Hancock
Download or read book Global Fashion Brands written by Joseph Hancock. This book was released on 2014. Available in PDF, EPUB and Kindle. Book excerpt: Fashion branding is a process that needs to be analysed from a style, luxury and historical pop cultural view using critical, ethnographic, individualistic or interpretive methods. Contributors examine the meaning behind branding in the context of contested power relations underpinning the production, marketing and consumption of style and fashion.
