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Fabricating Consumers

2012 Business & Economics
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Release : 2012
Genre : Business & Economics
Kind : eBook
Book Rating : 850/5 ( reviews)

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Book Synopsis Fabricating Consumers by : Andrew Gordon

Download or read book Fabricating Consumers written by Andrew Gordon. This book was released on 2012. Available in PDF, EPUB and Kindle. Book excerpt: Since its early days of mass production in the 1850s, the sewing machine has been intricately connected with the global development of capitalism. Andrew Gordon traces the machine’s remarkable journey into and throughout Japan, where it not only transformed manners of dress, but also helped change patterns of daily life, class structure, and the role of women. As he explores the selling, buying, and use of the sewing machine in the early to mid-twentieth century, Gordon finds that its history is a lens through which we can examine the modern transformation of daily life in Japan. Both as a tool of production and as an object of consumer desire, the sewing machine is entwined with the emergence and ascendance of the middle class, of the female consumer, and of the professional home manager as defining elements of Japanese modernity.

Decision-making for Consumers

1976 Business & Economics
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Release : 1976
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Decision-making for Consumers by : E. Scott Maynes

Download or read book Decision-making for Consumers written by E. Scott Maynes. This book was released on 1976. Available in PDF, EPUB and Kindle. Book excerpt:

Manufacturing Technology, Manufacturing Consumers

2009 Consumentengedrag / gtt
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Release : 2009
Genre : Consumentengedrag / gtt
Kind : eBook
Book Rating : 346/5 ( reviews)

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Book Synopsis Manufacturing Technology, Manufacturing Consumers by : Adri Albert de la Bruhèze

Download or read book Manufacturing Technology, Manufacturing Consumers written by Adri Albert de la Bruhèze. This book was released on 2009. Available in PDF, EPUB and Kindle. Book excerpt: The authors describe how twentieth-century technologies became socially embedded through the activities and interactions of new institutions and organizations, including state agencies, consumer and producer associations, corporate organizations, and research institutes. They argue that these institutional actors simultaneously imaged, represented, projected, negotiated and produced new products, consumer practices, and ideas about the consumer. The room for negotiation these actors possessed in the mediated design of technology, its use, and its users depended on social institutions and their power relations, according to the contributors. Contains amongst others the following articles: Speaking for consumers, standing up as citizens: the politics of Dutch women's organizations and the shaping of technology, 1880-1980 / by Liesbeth Bervoets and Ruth Oldenziel; The 'family laboratory': the contested kitchen and the making of the modern housewife / by Anneke van Otterloo and Marja Berendsen.

Engineered to Sell

2019 HISTORY
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Release : 2019
Genre : HISTORY
Kind : eBook
Book Rating : 15X/5 ( reviews)

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Book Synopsis Engineered to Sell by : Jan L. Logemann

Download or read book Engineered to Sell written by Jan L. Logemann. This book was released on 2019. Available in PDF, EPUB and Kindle. Book excerpt: Forever immortalized in the television series Mad Men, the mid-twentieth century marketing world influenced nearly every aspect of American culture - music, literature, politics, economics, consumerism, race relations, gender, and more. Jan Logemann traces the transnational careers of consumer engineers in advertising, market research and commercial design who transformed capitalism, from the 1930s through the 1960s. He argues that the history of marketing consumer goods is not a story of American exceptionalism. Instead, the careers of immigrants point to the limits of the "Americanization" paradigm. First, Logemann explains the rise of a dynamic world of goods by emphasizing changes in marketing approaches increasingly tailored to consumers. Second, he looks at how and why consumer engineering was shaped by transatlantic exchanges. From Austrian psychologists and little-known social scientists to the illustrious Bauhaus artists, the migr s at the center of this story illustrate the vibrant cultural and commercial connections between metropolitan centers: Vienna and New York; Paris and Chicago; Berlin and San Francisco. These mid-century consumer engineers crossed national and disciplinary boundaries not only within arts and academia but also between governments, corporate actors, and social reform movements. By focusing on the transnational lives of migr consumer researchers, marketers, and designers, Engineered to Sell details the processes of cultural translation and adaptation that mark both the mid-century transformation of American marketing and the subsequent European shift to "American" consumer capitalism.

Manufacturing Consent

2011-07-06 Social Science
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Release : 2011-07-06
Genre : Social Science
Kind : eBook
Book Rating : 624/5 ( reviews)

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Book Synopsis Manufacturing Consent by : Edward S. Herman

Download or read book Manufacturing Consent written by Edward S. Herman. This book was released on 2011-07-06. Available in PDF, EPUB and Kindle. Book excerpt: A "compelling indictment of the news media's role in covering up errors and deceptions" (The New York Times Book Review) due to the underlying economics of publishing—from famed scholars Edward S. Herman and Noam Chomsky. With a new introduction. In this pathbreaking work, Edward S. Herman and Noam Chomsky show that, contrary to the usual image of the news media as cantankerous, obstinate, and ubiquitous in their search for truth and defense of justice, in their actual practice they defend the economic, social, and political agendas of the privileged groups that dominate domestic society, the state, and the global order. Based on a series of case studies—including the media’s dichotomous treatment of “worthy” versus “unworthy” victims, “legitimizing” and “meaningless” Third World elections, and devastating critiques of media coverage of the U.S. wars against Indochina—Herman and Chomsky draw on decades of criticism and research to propose a Propaganda Model to explain the media’s behavior and performance. Their new introduction updates the Propaganda Model and the earlier case studies, and it discusses several other applications. These include the manner in which the media covered the passage of the North American Free Trade Agreement and subsequent Mexican financial meltdown of 1994-1995, the media’s handling of the protests against the World Trade Organization, World Bank, and International Monetary Fund in 1999 and 2000, and the media’s treatment of the chemical industry and its regulation. What emerges from this work is a powerful assessment of how propagandistic the U.S. mass media are, how they systematically fail to live up to their self-image as providers of the kind of information that people need to make sense of the world, and how we can understand their function in a radically new way.

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