Share

Eye Tracking the User Experience

2013-11-15 Computers
Download Eye Tracking the User Experience PDF Online Free

Author :
Release : 2013-11-15
Genre : Computers
Kind : eBook
Book Rating : 918/5 ( reviews)

GET EBOOK


Book Synopsis Eye Tracking the User Experience by : Aga Bojko

Download or read book Eye Tracking the User Experience written by Aga Bojko. This book was released on 2013-11-15. Available in PDF, EPUB and Kindle. Book excerpt: Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience—the first how-to book about eye tracking for UX practitioners—offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.

Eye Tracking in User Experience Design

2014-03-12 Computers
Download Eye Tracking in User Experience Design PDF Online Free

Author :
Release : 2014-03-12
Genre : Computers
Kind : eBook
Book Rating : 098/5 ( reviews)

GET EBOOK


Book Synopsis Eye Tracking in User Experience Design by : Jennifer Romano Bergstrom

Download or read book Eye Tracking in User Experience Design written by Jennifer Romano Bergstrom. This book was released on 2014-03-12. Available in PDF, EPUB and Kindle. Book excerpt: Eye Tracking for User Experience Design explores the many applications of eye tracking to better understand how users view and interact with technology. Ten leading experts in eye tracking discuss how they have taken advantage of this new technology to understand, design, and evaluate user experience. Real-world stories are included from these experts who have used eye tracking during the design and development of products ranging from information websites to immersive games. They also explore recent advances in the technology which tracks how users interact with mobile devices, large-screen displays and video game consoles. Methods for combining eye tracking with other research techniques for a more holistic understanding of the user experience are discussed. This is an invaluable resource to those who want to learn how eye tracking can be used to better understand and design for their users. Includes highly relevant examples and information for those who perform user research and design interactive experiences Written by numerous experts in user experience and eye tracking. Highly relevant to anyone interested in eye tracking & UX design Features contemporary eye tracking research emphasizing the latest uses of eye tracking technology in the user experience industry.

Eyetracking Web Usability

2010-04-26 Computers
Download Eyetracking Web Usability PDF Online Free

Author :
Release : 2010-04-26
Genre : Computers
Kind : eBook
Book Rating : 075/5 ( reviews)

GET EBOOK


Book Synopsis Eyetracking Web Usability by : Jakob Nielsen

Download or read book Eyetracking Web Usability written by Jakob Nielsen. This book was released on 2010-04-26. Available in PDF, EPUB and Kindle. Book excerpt: Eyetracking Web Usability is based on one of the largest studies of eyetracking usability in existence. Best-selling author Jakob Nielsen and coauthor Kara Pernice used rigorous usability methodology and eyetracking technology to analyze 1.5 million instances where users look at Web sites to understand how the human eyes interact with design. Their findings will help designers, software developers, writers, editors, product managers, and advertisers understand what people see or don’t see, when they look, and why. With their comprehensive three-year study, the authors confirmed many known Web design conventions and the book provides additional insights on those standards. They also discovered important new user behaviors that are revealed here for the first time. Using compelling eye gaze plots and heat maps, Nielsen and Pernice guide the reader through hundreds of examples of eye movements, demonstrating why some designs work and others don’t. They also provide valuable advice for page layout, navigation menus, site elements, image selection, and advertising. This book is essential reading for anyone who is serious about doing business on the Web.

Eye Tracking in User Experience Design

2014 Computers
Download Eye Tracking in User Experience Design PDF Online Free

Author :
Release : 2014
Genre : Computers
Kind : eBook
Book Rating : 383/5 ( reviews)

GET EBOOK


Book Synopsis Eye Tracking in User Experience Design by : Jennifer Romano Bergstrom

Download or read book Eye Tracking in User Experience Design written by Jennifer Romano Bergstrom. This book was released on 2014. Available in PDF, EPUB and Kindle. Book excerpt: Eye Tracking for User Experience Design explores the many applications of eye tracking to better understand how users view and interact with technology. Ten leading experts in eye tracking discuss how they have taken advantage of this new technology to understand, design, and evaluate user experience. Real-world stories are included from these experts who have used eye tracking during the design and development of products ranging from information websites to immersive games. They also explore recent advances in the technology which tracks how users interact with mobile devices, large-screen displays and video game consoles. Methods for combining eye tracking with other research techniques for a more holistic understanding of the user experience are discussed. This is an invaluable resource to those who want to learn how eye tracking can be used to better understand and design for their users. Includes highly relevant examples and information for those who perform user research and design interactive experiences Written by numerous experts in user experience and eye tracking. Highly relevant to anyone interested in eye tracking & UX design Features contemporary eye tracking research emphasizing the latest uses of eye tracking technology in the user experience industry.

Eye Tracking in Tourism

2020-10-01 Business & Economics
Download Eye Tracking in Tourism PDF Online Free

Author :
Release : 2020-10-01
Genre : Business & Economics
Kind : eBook
Book Rating : 097/5 ( reviews)

GET EBOOK


Book Synopsis Eye Tracking in Tourism by : Mattia Rainoldi

Download or read book Eye Tracking in Tourism written by Mattia Rainoldi. This book was released on 2020-10-01. Available in PDF, EPUB and Kindle. Book excerpt: Despite the ever-increasing interest in eye tracking, there is still no comprehensive work on the potential and applications of table-mounted and mobile head-mounted eye tracking solutions in travel and tourism. This volume bridges that gap, effectively linking eye tracking with travel and tourism. It presents, on the one hand, novel academic contributions on the concept of eye tracking, and on the other, practice-oriented case studies that illustrate the use and strategic value of eye tracking in travel and tourism. It provides concrete and novel insights into tourist behavior and the tourist consumer experience and, for the academic community, offers a comprehensive, scientifically based overview of the empirical, methodological, theoretical, and practical contributions of eye tracking research. Accordingly, the book will be of value to a diverse audience. It will be a useful resource for existing and future tourism businesses, allowing them to adopt proactive approaches in the design of tourism products. It will also stimulate further research in the field and inspire scholars and practitioners to combine their ideas and expertise, to look beyond supposedly fixed horizons, and to identify emerging opportunities.

You may also like...