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Event Management for the Tourism and Hospitality Industries

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Release : 2021-07-29
Genre : Business & Economics
Kind : eBook
Book Rating : 279/5 ( reviews)

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Book Synopsis Event Management for the Tourism and Hospitality Industries by : Bonita M. Kolb

Download or read book Event Management for the Tourism and Hospitality Industries written by Bonita M. Kolb. This book was released on 2021-07-29. Available in PDF, EPUB and Kindle. Book excerpt: Event Management for the Tourism and Hospitality Industries provides a theoretical and practical approach to teach students of Tourism and Hospitality the basics of planning, managing and evaluating all types of events. Chapters cover skills such as visitor segmentation, product analysis, developing a budget, promotion and after-event assessment. Special emphasis is placed on critical issues now facing event managers such as environmental sustainability and awareness of cultural diversity, technology and community engagement. The reader will learn the necessity of connecting events with the community heritage and culture to provide the local, personalized experienced desired by visitors. Each chapter covers a unique step in the planning process and corresponds to a section of a detailed event plan outline found at the end of the book that can be submitted as a semester-long assignment. Making use of international case studies in every chapter, this book provides real-world examples to contextualize the information given. This will be essential reading for all Tourism and Hospitality students with an interest in Events Management and Design, and for practitioners employed in tour companies, cruise ships, destination management organizations and cultural festivals.

Strategic Management for Tourism, Hospitality and Events

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Release : 2015-01-30
Genre : Business & Economics
Kind : eBook
Book Rating : 279/5 ( reviews)

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Book Synopsis Strategic Management for Tourism, Hospitality and Events by : Nigel Evans

Download or read book Strategic Management for Tourism, Hospitality and Events written by Nigel Evans. This book was released on 2015-01-30. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies and examples throughout. Among the new features and topics included in this edition are: Extended coverage to Hospitality and Events to reflect the increasing need and importance of a combined sector approach to strategy New international Tourism, Hospitality and Events case studies from both SME’s and large-scale businesses are integrated throughout to show applications of strategic management theory, such as objectives, products and markets and strategic implementation. Longer combined sector case studies are also included at the end of the book for seminar work. New content on emerging strategic issues affecting the tourism ,hospitality and events industries, such as innovation, employment, culture and sustainability Web Support for tutors and students providing explanation and guidelines for instructors on how to use the textbook and case studies, additional exercises, case studies and video links for students. This book is written in an accessible and engaging style and structured logically with useful features throughout to aid students’ learning and understanding. This book is an essential resource to Tourism, Hospitality and Events students.

Service Excellence in Tourism and Hospitality

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Release : 2021-01-20
Genre : Business & Economics
Kind : eBook
Book Rating : 949/5 ( reviews)

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Book Synopsis Service Excellence in Tourism and Hospitality by : K. Thirumaran

Download or read book Service Excellence in Tourism and Hospitality written by K. Thirumaran. This book was released on 2021-01-20. Available in PDF, EPUB and Kindle. Book excerpt: Service operations management in the tourism and hospitality industry requires a high level of coordination, communication and facilitation to satisfy visitors. In all of these activities, service excellence means a lot to visitors in terms of their experience, and to the business it means repeat customers and word-of-mouth marketing. Based on fresh empirical evidence from the field, this book captures the different approaches and challenges to service excellence in the Asian tourism and hospitality industry. Focusing on hotels, attractions, transport providers and other segments in tourism and hospitality, this book presents new case studies underlining and detailing global and local travel industry practices. The book is meant as a reference and supplementary reading for students, researchers and industry practitioners.

Simplified Events Management

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Release : 2020-07-10
Genre : Reference
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Simplified Events Management by : Prof. Dc Vashishth

Download or read book Simplified Events Management written by Prof. Dc Vashishth. This book was released on 2020-07-10. Available in PDF, EPUB and Kindle. Book excerpt: The book explores the key elements of Event management, beginning with an overview of event management operations, the book discusses in detail management of event planning, key concepts of event, advantages and disadvantages, elements and design, event infrastructure, objectives of the event, Event Feasibility, Legal Compliance, marketing, promotion, financial management, staffing, Operations, Logistics, Safety, Security Management and careers in event management.

Event Management

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Author :
Release : 2007
Genre : Business & Economics
Kind : eBook
Book Rating : 806/5 ( reviews)

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Book Synopsis Event Management by : Lynn Van der Wagen

Download or read book Event Management written by Lynn Van der Wagen. This book was released on 2007. Available in PDF, EPUB and Kindle. Book excerpt: Event management for tourism, cultural, business and sporting events.

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