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Essentials of Marketing Management

2017-08-24 Business & Economics
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Release : 2017-08-24
Genre : Business & Economics
Kind : eBook
Book Rating : 070/5 ( reviews)

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Book Synopsis Essentials of Marketing Management by : Geoffrey Lancaster

Download or read book Essentials of Marketing Management written by Geoffrey Lancaster. This book was released on 2017-08-24. Available in PDF, EPUB and Kindle. Book excerpt: The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, Lancaster and Massingham's vital study offers an alternative to the traditional American focused teaching materials currently available. This second edition has been fully revised and updated, including a new chapter on digital marketing written by Dr Wilson Ouzem. Topics covered include: consumer and organizational buyer behaviour product and innovation strategies direct marketing Social media marketing Designed and written for undergraduate, MBA and masters students in marketing management classes, Essentials of Marketing Management builds on the successful earlier edition to provide a solid foundation to understanding this core topic.

Strategic Marketing Management

2019-06-05 Business & Economics
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Release : 2019-06-05
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Strategic Marketing Management by : S. Soundaian

Download or read book Strategic Marketing Management written by S. Soundaian. This book was released on 2019-06-05. Available in PDF, EPUB and Kindle. Book excerpt: Essentials of Strategic Marketing Management, The Process of Strategic Marketing Management, Analysing Buyer Behaviour, Strategic Marketing Factors for Growth, Strategic Marketing Planning, Situation Analysis, Market Segmentation and Product Positioning, Strategic Product Pricing, The Distribution Strategy, Product Life Cycle Management Strategies, New Product Strategies, Competition-Winning Strategies, Advertising and Sales Promotion Strategies, Salesforce Management Strategies, Strategies Brand Management, Creation of Competitive Advantages, Strategic Services Management, Customer Relationship Strategies

Essentials of Strategic Marketing Management

2006 Marketing
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Release : 2006
Genre : Marketing
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Essentials of Strategic Marketing Management by : Enoch Hleza

Download or read book Essentials of Strategic Marketing Management written by Enoch Hleza. This book was released on 2006. Available in PDF, EPUB and Kindle. Book excerpt:

Essentials of Marketing Management

2010-09 Marketing
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Release : 2010-09
Genre : Marketing
Kind : eBook
Book Rating : 020/5 ( reviews)

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Book Synopsis Essentials of Marketing Management by : Greg W. Marshall

Download or read book Essentials of Marketing Management written by Greg W. Marshall. This book was released on 2010-09. Available in PDF, EPUB and Kindle. Book excerpt: This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format. Marshall/Johnston's Essentials of Marketing Management has taken great effort to represent marketing management the way it is actually practiced in successful organizations today. In our view, leading and managing the aspects of marketing to improve individual, unit, and organizational performance-- marketing management-- is a core business activity. Its relevance is not limited to just marketing departments or marketing majors. And business students of all backgrounds should appreciate the impact of effective marketing management on their own professional careers as well on as the overall success of their organizations. Bottom line, the ability to do great marketing management is relevant to everyone in a firm.

Absolute Essentials of Strategic Marketing

2020-06-10
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Release : 2020-06-10
Genre :
Kind : eBook
Book Rating : 756/5 ( reviews)

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Book Synopsis Absolute Essentials of Strategic Marketing by : Tony Proctor

Download or read book Absolute Essentials of Strategic Marketing written by Tony Proctor. This book was released on 2020-06-10. Available in PDF, EPUB and Kindle. Book excerpt: Strategic marketing is a complex topic and this shortform textbook illuminates its fundamental elements to provide a birds-eye view of the field for students of marketing strategy. Focused on the marketing of goods and services, the book highlights how incremental changes in the market environment drive changes to marketing strategies. The author, an experienced marketing expert, uses the concept of "strategic windows" to facilitate student understanding, looking at how firms can best anticipate and react to opportunities and threats. Enhanced by text features such as essential summaries, focused references, and additional online supplements, this very short introduction enables the reader to zero-in on the core priorities for strategic marketers. The result is a volume that is valuable reading for marketing students around the world.

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