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Absolute Essentials of Strategic Marketing

2020-05-17 Business & Economics
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Release : 2020-05-17
Genre : Business & Economics
Kind : eBook
Book Rating : 645/5 ( reviews)

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Book Synopsis Absolute Essentials of Strategic Marketing by : Tony Proctor

Download or read book Absolute Essentials of Strategic Marketing written by Tony Proctor. This book was released on 2020-05-17. Available in PDF, EPUB and Kindle. Book excerpt: Strategic marketing is a complex topic, and this short-form textbook illuminates its fundamental elements to provide a bird’s-eye view of the field for students of marketing strategy. Focused on the marketing of goods and services, the book highlights how incremental changes in the market environment drive changes to marketing strategies. The author, an experienced marketing expert, uses the concept of ‘strategic windows’ to facilitate student understanding, looking at how firms can best anticipate and react to opportunities and threats. Enhanced by text features such as essential summaries, focused references and additional online supplements, this very short introduction enables the reader to zero in on the core priorities for strategic marketers. The result is a volume that is valuable reading for marketing students around the world.

Absolute Essentials of Digital Marketing

2020-09-24 Business & Economics
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Release : 2020-09-24
Genre : Business & Economics
Kind : eBook
Book Rating : 121/5 ( reviews)

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Book Synopsis Absolute Essentials of Digital Marketing by : Alan Charlesworth

Download or read book Absolute Essentials of Digital Marketing written by Alan Charlesworth. This book was released on 2020-09-24. Available in PDF, EPUB and Kindle. Book excerpt: This short form textbook provides readers with a comprehensive yet concise overview of the fundamentals of Digital Marketing. The author, a well-renowned teacher and writer on the subject, presents a concise and clear structure that works step by step through each of the core aspects of the subject, including SEO, metrics and analytics, web development, e-commerce, social media and digital marketing strategy. Presented in nine chapters to suit delivery periods at both undergraduate and postgraduate levels, this book can be used either as a core text that gives tutors a sound platform on which to structure a module on digital marketing or as supporting text where digital marketing is an element of a module with a broader scope, such as strategic marketing. Pedagogical features include an essential summary paragraph at the start of each chapter, focused references and further reading. There is also online teaching and learning support for both in-class and digital delivery, including suggested case studies, chapter questions and other activities.

Strategic Marketing Management

2019-06-05 Business & Economics
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Release : 2019-06-05
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Strategic Marketing Management by : S. Soundaian

Download or read book Strategic Marketing Management written by S. Soundaian. This book was released on 2019-06-05. Available in PDF, EPUB and Kindle. Book excerpt: Essentials of Strategic Marketing Management, The Process of Strategic Marketing Management, Analysing Buyer Behaviour, Strategic Marketing Factors for Growth, Strategic Marketing Planning, Situation Analysis, Market Segmentation and Product Positioning, Strategic Product Pricing, The Distribution Strategy, Product Life Cycle Management Strategies, New Product Strategies, Competition-Winning Strategies, Advertising and Sales Promotion Strategies, Salesforce Management Strategies, Strategies Brand Management, Creation of Competitive Advantages, Strategic Services Management, Customer Relationship Strategies

Essentials of Strategic Marketing Management

2006 Marketing
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Release : 2006
Genre : Marketing
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Essentials of Strategic Marketing Management by : Enoch Hleza

Download or read book Essentials of Strategic Marketing Management written by Enoch Hleza. This book was released on 2006. Available in PDF, EPUB and Kindle. Book excerpt:

Absolute Essentials of Strategic Management

2019-08-22 Business & Economics
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Release : 2019-08-22
Genre : Business & Economics
Kind : eBook
Book Rating : 036/5 ( reviews)

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Book Synopsis Absolute Essentials of Strategic Management by : Barry J. Witcher

Download or read book Absolute Essentials of Strategic Management written by Barry J. Witcher. This book was released on 2019-08-22. Available in PDF, EPUB and Kindle. Book excerpt: Strategy is a foundational aspect of management education, whilst strategic thinking is an essential business skill. This shortform textbook provides the absolute essentials of the field, focusing on how strategy works as a managed process. The author, an experienced management educator, provides a clear and concise structure that enables readers to understand and excel in the core strategic skills that are essential to contemporary business globally. This concise and coherent text is a unique alternative to bloated strategic management textbooks and will be welcomed by students and reflective practitioners around the world.

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