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Engagements with Narrative

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Release : 2015-10-08
Genre : Literary Criticism
Kind : eBook
Book Rating : 320/5 ( reviews)

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Book Synopsis Engagements with Narrative by : Janine Utell

Download or read book Engagements with Narrative written by Janine Utell. This book was released on 2015-10-08. Available in PDF, EPUB and Kindle. Book excerpt: Balancing key foundational topics with new developments and trends, Engagements with Narrative offers an accessible introduction to narratology. As new narrative forms and media emerge, the study of narrative and the ways people communicate through imagination, empathy, and storytelling is especially relevant for students of literature today. Janine Utell presents the foundational texts, key concepts, and big ideas that form narrative theory and practical criticism, engaging readers in the study of stories by telling the story of a field and its development. Distinct features designed to initiate dialogue and debate include: Coverage of philosophical and historical contexts surrounding the study of narrative An introduction to essential thinkers along with the tools to both use and interrogate their work A survey of the most up-to-date currents, including mind theory and postmodern ethics, to stimulate conversations about how we read fiction, life writing, film, and digital media from a variety of perspectives. A selection of narrative texts, chosen to demonstrate critical practice and spark further reading and research "Engagement" sections to encourage students to engage with narrative theory and practice through interviews with scholars This guide teaches the key concepts of narrative—time, space, character, perspective, setting—while facilitating conversations among different approaches and media, and opening paths to new inquiry. Engagements with Narrative is ideal for readers needing an introduction to the field, as well as for those seeking insight into both its historical developments and new directions.

The Engagements

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Release : 2013-06-11
Genre : Fiction
Kind : eBook
Book Rating : 728/5 ( reviews)

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Book Synopsis The Engagements by : J. Courtney Sullivan

Download or read book The Engagements written by J. Courtney Sullivan. This book was released on 2013-06-11. Available in PDF, EPUB and Kindle. Book excerpt: A People Magazine Top 10 Best Books of the Year • The New York Times best-selling author of Maine returns with an exhilarating novel about Frances Gerety, the real pioneering ad woman who coined the famous slogan “A Diamond is Forever,” and four unique marriages that will test how true—or not—those words might be. "Sullivan is a born storyteller. Like its mineral muse, Engagements shines."—Entertainment Weekly Evelyn has been married to her husband for forty years, but their son’s messy divorce has put them at rare odds; James, a beleaguered paramedic, has spent most of his marriage haunted by his wife’s family’s expectations; Delphine has thrown caution to the wind and left a peaceful French life for an exciting but rocky romance in America; and Kate, partnered with Dan for a decade, has seen every kind of wedding and has vowed never, ever, to have one of her own. As the stories connect to each other and to Frances’s legacy in surprising ways, The Engagements explores the complicated ins and outs of relationships, then, now, and forever.

Social Media Rules of Engagement

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Author :
Release : 2015-04-20
Genre : Business & Economics
Kind : eBook
Book Rating : 262/5 ( reviews)

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Book Synopsis Social Media Rules of Engagement by : Nicole Matejic

Download or read book Social Media Rules of Engagement written by Nicole Matejic. This book was released on 2015-04-20. Available in PDF, EPUB and Kindle. Book excerpt: Avoid becoming a #PRFail with a solid social media strategy Social Media Rules of Engagement guides you in the development of a bullet-proof social media strategy. You can manage any crisis effectively by having a plan before you actually need one—and by understanding and influencing your audience with military precision. This original, engaging, and informative text with case studies from the coalface offers you the tools you need to avoid scandal and media crises, and to learn how to leverage social media, big data, and influence in your communications strategies. Social media has established itself as a critical part of any external communications strategy—but the very nature of social media leads to crises that organisations are not always prepared to face. To execute an effective social media strategy, you need to build influence, while leveraging the data that supports a targeted approach. This innovative guide focuses on how to create a holistic social media strategy, and how to defend your organization from social media crisis. Develop a risk management strategy that protects your social media interactions around the clock Avoid common mistakes by reading case studies of business faux pas—and learning exactly what not to do in a crisis Cultivate influence both in the boardroom and on the information battlefield by defining your story and knowing your audience segments Leverage digital interactivity features to enrich the content in the book Social Media Rules of Engagement is an integral resource to guide your social strategy toward success.

Relationship Between Narrative and Engagement

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Author :
Release : 2014
Genre : Intercultural communication
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Relationship Between Narrative and Engagement by : Shelley Svedahl

Download or read book Relationship Between Narrative and Engagement written by Shelley Svedahl. This book was released on 2014. Available in PDF, EPUB and Kindle. Book excerpt:

Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies

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Release : 2020-04-24
Genre : Business & Economics
Kind : eBook
Book Rating : 205/5 ( reviews)

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Book Synopsis Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies by : Hernández-Santaolalla, Víctor

Download or read book Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies written by Hernández-Santaolalla, Víctor. This book was released on 2020-04-24. Available in PDF, EPUB and Kindle. Book excerpt: As media evolves with technological improvement, communication changes alongside it. In particular, storytelling and narrative structure have adapted to the new digital landscape, allowing creators to weave immersive and enticing experiences that captivate viewers. These experiences have great potential in marketing and advertising, but the medium’s methods are so young that their potential and effectiveness is not yet fully understood. Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies is a collection of innovative research that explores transmedia storytelling and digital marketing strategies in relation to audience engagement. Highlighting a wide range of topics including promotion strategies, business models, and prosumers and influencers, this book is ideally designed for digital creators, advertisers, marketers, consumer analysts, media professionals, entrepreneurs, managers, executives, researchers, academicians, and students.

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