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Energy Branding

2017-06-10 Business & Economics
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Release : 2017-06-10
Genre : Business & Economics
Kind : eBook
Book Rating : 982/5 ( reviews)

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Book Synopsis Energy Branding by : Friðrik Larsen

Download or read book Energy Branding written by Friðrik Larsen. This book was released on 2017-06-10. Available in PDF, EPUB and Kindle. Book excerpt: Demonstrating the potential of building strong brands in the energy sector, this book explores the challenges of shifting the perception of energy from a commodity business into a consumer brand. Energy suppliers are increasingly being met with skepticism, indicating the need for a greater focus on marketing and branding in the energy industry. The author examines both perspectives of energy as a commodity business and a consumer brand, as well as the perception of energy consumers across Europe. Topics discussed include green energy, the liberalisation of the electricity industry, and the relationship between consumers and executives in the energy market. One of the first of its kind, this book offers a unique and innovative study of the development of branding in the energy industry, and sheds light on future marketing strategies.

Sustainable Energy Branding

2023-02-27 Business & Economics
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Release : 2023-02-27
Genre : Business & Economics
Kind : eBook
Book Rating : 864/5 ( reviews)

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Book Synopsis Sustainable Energy Branding by : Fridrik Larsen

Download or read book Sustainable Energy Branding written by Fridrik Larsen. This book was released on 2023-02-27. Available in PDF, EPUB and Kindle. Book excerpt: Sustainable energy branding has become one of the hottest topics in business. As climate change and market liberalisation—the greatest environmental and economic challenges of our times—are prompting the world's power companies to transform on a scale never seen before, the eyes of the world are firmly upon them. By introducing new business models, as well as new ways of generating power, energy-sector giants are aiming to dramatically cut harmful emissions over the next few decades. Crucial to the success of this transition is the support of energy consumers and political decision-makers, and this challenge should not be underestimated. Power companies are, therefore, developing new marketing and communication strategies around renewable energy, sustainable growth, co-operation with customers and environmental protection. Fridrik Larsen, the world’s foremost expert on energy branding, looks at the role of branding and marketing in the energy transition through a series of interviews with senior energy-sector executives. These compelling insights from industry leaders make this book a must-read for marketing and C-suite executives at energy companies who are wanting to communicate sustainable and renewable energy solutions effectively to make a difference.

Net Zero Energy Design

2012-10-15 Architecture
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Release : 2012-10-15
Genre : Architecture
Kind : eBook
Book Rating : 540/5 ( reviews)

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Book Synopsis Net Zero Energy Design by : Thomas Hootman

Download or read book Net Zero Energy Design written by Thomas Hootman. This book was released on 2012-10-15. Available in PDF, EPUB and Kindle. Book excerpt: Conveniently organized and packed with robust technical content and clear explanations of key principles Written by an architect who is the director of sustainability at a global architecture firm, Net Zero Energy Design is a practical guide for architects and related construction professionals who want to design and build net zero energy commercial architecture. It offers no-nonsense strategies, step-by-step technical analysis, and valuable examples, in addition to developed case studies. With a focus on application in a variety of building types and scales, the book also develops a broad-based understanding of all the integrated principles involved in achieving net zero energy. This book is an indispensable resource for anyone venturing into net zero energy design, construction, and operation, and it also serves as an excellent resource on a variety of sustainable design topics. Important features include: Organization based upon the commercial building delivery process Robust technical content for use in actual project applications Analysis examples that demonstrate key technical principles Plenty of design data for use as a valuable design resource Abundant and sophisticated information graphics and color illustrations and photographs A distinct design focus on the content that inspires adoption of principles into projects

Wind Energy Design

2018-04-27 Science
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Release : 2018-04-27
Genre : Science
Kind : eBook
Book Rating : 202/5 ( reviews)

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Book Synopsis Wind Energy Design by : Thomas Corke

Download or read book Wind Energy Design written by Thomas Corke. This book was released on 2018-04-27. Available in PDF, EPUB and Kindle. Book excerpt: Wind Energy Systems is designed for undergraduate engineering courses, with a focus on multidisciplinary design of a wind energy system. The text covers basic wind power concepts and components - wind characteristics and modeling, rotor aerodynamics, lightweight flexible structures, wind farms, aerodynamics, wind turbine control, acoustics, energy storage, and economics. These topics are applied to produce a new conceptual wind energy design, showing the interplay of various design aspects in a complete system. An ongoing case study demonstrates the integration of various component topics, and MATLAB examples are included to show computerized design analysis procedures and techniques.

Brand Portfolio Strategy

2020-03-24 Business & Economics
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Release : 2020-03-24
Genre : Business & Economics
Kind : eBook
Book Rating : 524/5 ( reviews)

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Book Synopsis Brand Portfolio Strategy by : David A. Aaker

Download or read book Brand Portfolio Strategy written by David A. Aaker. This book was released on 2020-03-24. Available in PDF, EPUB and Kindle. Book excerpt: In this long-awaited book from the world’s premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company’s business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, CitiGroup, and PowerBar, Aaker demonstrates how powerful, cohesive brand strategies have enabled managers to revitalize brands, support business growth, and create discipline in confused, bloated portfolios of master brands, subbrands, endorser brands, cobrands, and brand extensions. Renowned brand guru Aaker demonstrates that assuring that each brand in the portfolio has a clear role and actively reinforces and supports the other portfolio brands will profoundly affect the firm’s profitability. Brand Portfolio Strategy is required reading not only for brand managers but for all managers with bottom-line responsibility to their shareholders.

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