1# Library to Find Best eBook for Read
Author : G. Scott Osborne
Release : 1984
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)
Book Synopsis Electronic Direct Marketing by : G. Scott Osborne
Download or read book Electronic Direct Marketing written by G. Scott Osborne. This book was released on 1984. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Stevan Roberts
Release : 2001
Genre : Business & Economics
Kind : eBook
Book Rating : 369/5 ( reviews)
Book Synopsis Internet Direct Mail: The Complete Guide to Successful E-Mail Marketing Campaigns by : Stevan Roberts
Download or read book Internet Direct Mail: The Complete Guide to Successful E-Mail Marketing Campaigns written by Stevan Roberts. This book was released on 2001. Available in PDF, EPUB and Kindle. Book excerpt: Direct marketing via the Internet is the best way to avoid the rising printing and mailing costs of traditional direct mail. Plus, it's more effective! An online campaign will often turn a profit even if the entire mailing produces only 1 percent response or less! If you're ready to try e-mail marketing, or if you're already doing it and want to know more, Internet Direct Mail has all the information you need. From selecting products and offers to writing copy and incorporating rich media-like video clips or audio into an e-mail, Internet Direct Mail shows you step by step how to create, send, and track a highly successful e-mail campaign. This guide also includes the authors' carefully compiled, invaluable lists of resources for: E-mail list brokers and service bureaus Credit card companies and corporations offering merchants accounts Books and software on Web marketing Online advertising services Internet Direct Mail offers insight, advice, and step-by-step assistance from seasoned direct-marketing professionals who have experienced great success with Internet campaigns. Their expert guidance will help you make sound decisions about your offer, your creative, your list, your fulfillment, your method of measurement, and many other issues--allowing you to start and run a smooth, professional, results-oriented e-mail campaign.
Author : Lisa Spiller
Release : 2020-01-09
Genre : Business & Economics
Kind : eBook
Book Rating : 297/5 ( reviews)
Book Synopsis Direct, Digital & Data-Driven Marketing by : Lisa Spiller
Download or read book Direct, Digital & Data-Driven Marketing written by Lisa Spiller. This book was released on 2020-01-09. Available in PDF, EPUB and Kindle. Book excerpt: In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field. Direct, Digital, and Data-Driven Marketing recognizes the growth of the various digital formats as the newest interactive channels for conducting modern marketing. But it does not overlook the traditional principles of direct marketing still relevant today. This book examines the field both as it once was and as it is evolving. With plenty of learning features online resources, the Fifth Edition provides an engaging journey, which will leave any marketing student with a thorough knowledge of how all kinds of businesses manage regular communication with their customer base and target demographic.
Author : Cheryl Dangel Cullen
Release : 2000
Genre : Art
Kind : eBook
Book Rating : /5 ( reviews)
Book Synopsis Direct Response Graphics by : Cheryl Dangel Cullen
Download or read book Direct Response Graphics written by Cheryl Dangel Cullen. This book was released on 2000. Available in PDF, EPUB and Kindle. Book excerpt: Inspiration, sourcebook, and exciting visuaL guide to the best direct response design published. Direct marketing and direct mail programs with proven response success; breakthrough work that increases customer loyalty, creative strategies, and interactive marketing, all are presented in this exciting collection of creative work.
Author : Brian Thomas
Release : 2017-06-29
Genre : Business & Economics
Kind : eBook
Book Rating : 085/5 ( reviews)
Book Synopsis Direct and Digital Marketing in Practice by : Brian Thomas
Download or read book Direct and Digital Marketing in Practice written by Brian Thomas. This book was released on 2017-06-29. Available in PDF, EPUB and Kindle. Book excerpt: Essential reading for those needing to get to grips with the latest and most powerful techniques available to skilled marketers. Direct and Digital Marketing in Practice is the essential manual for all managers, marketers and students. Incisive and thorough, the text has been fully updated to reflect the continuing impact and future implications of the Internet on marketing. This new 3rd edition is one of the only comprehensive textbooks written entirely by current practising professionals. It explains in detail the powerful offline and online techniques available to direct marketers today. Direct and Digital Marketing in Practice covers vital issues such as: · the new marketing landscape; · gaining customer insight; · maximising returns on marketing investment; · integrating traditional and digital media; · campaign planning and budgeting; · offline and online metrics: · testing and statistics; and · developing compelling propositions. Direct and Digital Marketing in Practice is an ideal reference tool, presenting detailed explanations of key concepts with practical examples and case studies. The book ensures that each point is relevant and memorable, and made in a real-world context. Written for managers looking to expand and enhance customer reach, students on MBA courses, and those taking professional qualifications, the book provides an invaluable and up-to-date guide to marketing best theory and practice in our increasingly digital and online age.
