Direct and Digital Marketing in Practice

2017-06-29 Business & Economics

Author : Brian Thomas
Release : 2017-06-29
Genre : Business & Economics
Kind : eBook
Book Rating : 077/5 ( reviews)

GET EBOOK

Book Synopsis Direct and Digital Marketing in Practice by : Brian Thomas

Download or read book Direct and Digital Marketing in Practice written by Brian Thomas. This book was released on 2017-06-29. Available in PDF, EPUB and Kindle. Book excerpt: Essential reading for those needing to get to grips with the latest and most powerful techniques available to skilled marketers. Direct and Digital Marketing in Practice is the essential manual for all managers, marketers and students. Incisive and thorough, the text has been fully updated to reflect the continuing impact and future implications of the Internet on marketing. This new 3rd edition is one of the only comprehensive textbooks written entirely by current practising professionals. It explains in detail the powerful offline and online techniques available to direct marketers today. Direct and Digital Marketing in Practice covers vital issues such as: · the new marketing landscape; · gaining customer insight; · maximising returns on marketing investment; · integrating traditional and digital media; · campaign planning and budgeting; · offline and online metrics: · testing and statistics; and · developing compelling propositions. Direct and Digital Marketing in Practice is an ideal reference tool, presenting detailed explanations of key concepts with practical examples and case studies. The book ensures that each point is relevant and memorable, and made in a real-world context. Written for managers looking to expand and enhance customer reach, students on MBA courses, and those taking professional qualifications, the book provides an invaluable and up-to-date guide to marketing best theory and practice in our increasingly digital and online age.

Direct Marketing in Practice

2012-04-27 Business & Economics

Author : Matthew Housden
Release : 2012-04-27
Genre : Business & Economics
Kind : eBook
Book Rating : 971/5 ( reviews)

GET EBOOK

Book Synopsis Direct Marketing in Practice by : Matthew Housden

Download or read book Direct Marketing in Practice written by Matthew Housden. This book was released on 2012-04-27. Available in PDF, EPUB and Kindle. Book excerpt: Direct Marketing in Practice is a practical manual for all managers and marketers getting to grips with the powerful techniques available to skilled direct marketers. The book shows how to: · Plan a direct marketing campaign · Integrate new technology with conventional direct marketing practice · Maximise the impact, efficiency and return on investment of your activites · Evaluate the success of a campaign - and improve on it next time! Accessible and illuminating, each chapter in the book includes review questions and exercises to help you practice what you have learnt. In addition, the authors have used their considerable experience in the field to assemble many examples of best practice worldwide. These place the theory in a practical, real-world context, and demonstrate what a dramatic effect direct marketing can have on sales and profitability. Those contemplating or starting a career in direct marketing will find Direct Marketing in Practice an invaluable guide to contemporary practice. It is essential reading for all undergraduate students of marketing and business, as well of those undertaking professional examinations in this area.

Understanding Digital Marketing

2012-03-03 Business & Economics

Author : Damian Ryan
Release : 2012-03-03
Genre : Business & Economics
Kind : eBook
Book Rating : 283/5 ( reviews)

GET EBOOK

Book Synopsis Understanding Digital Marketing by : Damian Ryan

Download or read book Understanding Digital Marketing written by Damian Ryan. This book was released on 2012-03-03. Available in PDF, EPUB and Kindle. Book excerpt: Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future.Understanding Digital Marketing deals with every key topic in detail, including:search marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing provides you with tools to utilize the power of the internet to take your company wherever you want it to go.

Digital Marketing in Practice

2023-03-28 Business & Economics

Author : Hanne Knight
Release : 2023-03-28
Genre : Business & Economics
Kind : eBook
Book Rating : 870/5 ( reviews)

GET EBOOK

Book Synopsis Digital Marketing in Practice by : Hanne Knight

Download or read book Digital Marketing in Practice written by Hanne Knight. This book was released on 2023-03-28. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to develop, implement and evaluate effective digital marketing with this practical yet theoretically grounded introductory textbook which also explores the latest legal and ethical considerations.

The IDM Marketing Guide

2006 Marketing

Author :
Release : 2006
Genre : Marketing
Kind : eBook
Book Rating : 284/5 ( reviews)

GET EBOOK

Book Synopsis The IDM Marketing Guide by :

Download or read book The IDM Marketing Guide written by . This book was released on 2006. Available in PDF, EPUB and Kindle. Book excerpt:

Popular eBooks

Direct and Digital Marketing in Practice

Direct Marketing in Practice

Understanding Digital Marketing

Digital Marketing in Practice

The IDM Marketing Guide

You may also like...