Author : Alvin Eicoff
Release : 1995
Genre : Advertising media planning
Kind : eBook
Book Rating : 189/5 ( reviews)
GET EBOOK
Book Synopsis Direct Marketing Through Broadcast Media by : Alvin Eicoff
Download or read book Direct Marketing Through Broadcast Media written by Alvin Eicoff. This book was released on 1995. Available in PDF, EPUB and Kindle. Book excerpt: In recent years broadcast marketing has become the hottest way to sell products. And, as is usually true with "hot" areas, there are lots of instant, self-proclaimed experts. That's why it's so important to get your copy of Direct Marketing Through Broadcast Media if you plan to use this powerful medium. Authored by Al Eicoff, one of the pioneers of broadcast direct marketing, it is contemporary, covering all of the newest media forms and techniques. And, like few books ever written on the subject, it gives the broader perspective because it is based on a lifetime of success. You get the total picture of where broadcast direct marketing has been and where it's headed.