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Effective Multichannel Marketing Plan

2021-08-24
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Release : 2021-08-24
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Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Effective Multichannel Marketing Plan by : Lillian Britain

Download or read book Effective Multichannel Marketing Plan written by Lillian Britain. This book was released on 2021-08-24. Available in PDF, EPUB and Kindle. Book excerpt: Multi-channel marketing mixes many distribution and promotional channels into a single, unified strategy to attract customers. This approach efficiently and effectively communicates a product or service's value using the unique strengths of specific marketing channels. In this book, you'll discover the secrets to creating a profit-boosting marketing campaign. Based on 40 years of helping businesses get breakthrough success, the author guides you step-by-step through what you need to know to create a profit-generating, multichannel, integrated marketing campaign. He has used these strategies and keys to turn small startups into medium-sized businesses and medium-sized businesses into multimillion-dollar corporations.

Digital Marketing Excellence

2022-07-22 Business & Economics
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Release : 2022-07-22
Genre : Business & Economics
Kind : eBook
Book Rating : 918/5 ( reviews)

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Book Synopsis Digital Marketing Excellence by : Dave Chaffey

Download or read book Digital Marketing Excellence written by Dave Chaffey. This book was released on 2022-07-22. Available in PDF, EPUB and Kindle. Book excerpt: Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline integrated digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing as part of digital transformation Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms. This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation. Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises.

The 17 Key Online Channels Every Business Needs

2014-09-30 Business & Economics
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Release : 2014-09-30
Genre : Business & Economics
Kind : eBook
Book Rating : 67X/5 ( reviews)

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Book Synopsis The 17 Key Online Channels Every Business Needs by : Nikolay Tzonev

Download or read book The 17 Key Online Channels Every Business Needs written by Nikolay Tzonev. This book was released on 2014-09-30. Available in PDF, EPUB and Kindle. Book excerpt: Are you using Online Distribution sites as part of your marketing strategy? Do you know the various types of websites that are available and the pros and cons of each? These pages provide a complete account of the many different approaches to online distribution including websites, social media, blogs, and mobile advertising. Every vital online marketing strategy is presented, with honest evaluations of the advantages and disadvantages of each, so you can take this information and immediately use it in your business. This eBook will help you start or improve the online presence of your business. This short, but thorough overview of online distribution platforms will help you plan and develop a marketing campaign that works.

Marketing Plans

2011-03-29 Business & Economics
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Release : 2011-03-29
Genre : Business & Economics
Kind : eBook
Book Rating : 126/5 ( reviews)

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Book Synopsis Marketing Plans by : Malcolm McDonald

Download or read book Marketing Plans written by Malcolm McDonald. This book was released on 2011-03-29. Available in PDF, EPUB and Kindle. Book excerpt: Now in its 7th edition, Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised, and every chapter has been carefully updated with special attention to the latest developments in marketing. To accomplish this, Professor Malcolm McDonald has been joined in this edition by Professor Hugh Wilson, a leading expert on CRM and multichannel strategy as well as marketing planning. Major changes to this edition include new chapters based on the very latest research on: Planning for integrated marketing communications and digital marketing Developing multichannel strategy Developing the CRM plan Marketing effectiveness and accountability Marketing Plans is designed as a tool and a user-friendly learning, resource. Every point illustrated by powerful practical examples and made actionable through simple, step-by-step templates and exercises. The book is established as essential reading for all serious professional marketers and students of marketing, from undergraduate and postgraduate to professional courses for bodies such as CIM. Above all it provides a practical, hands-on guide to implementing every single concept included in the text. "It is clearly and powerfully written and is probably the best book on the theory and practice of marketing planning ever written. It is a best-seller in Europe and I strongly recommend the book to anyone with an interest in marketing planning." —Warren J. Keegan, Professor of International Business and Marketing Director, Institute for Global Business Strategy, Pace University, New York "I am extremely impressed by the step lucidity of what is presented." —Dr D. H. Eaton, North Carolina University "A book reaching the quantities sold of Marketing Plans must be a book that is really used. It is not difficult to see why. Malcolm McDonald writes about what to do in marketing and how to do it. Unlike many academic marketing writers, he will never let you forget that marketing ends with –ing." —Kenneth Simmonds, Professor of Marketing and International Business, London Business School "Malcolm McDonald is clearly one of the most respected Professors of Marketing in Europe and the author of a number of outstanding books. The fact that Marketing Plans has been such a massive seller offers testimony of this. McDonald writes with clarity and insight that is becoming increasingly rare today. It is powerful, up to date and has proved that it works. I recommend it to you!" —John D. Ryans, Jr, Bridgestone Professor of International and Professor of International Marketing, Kent State University, Ohio

Multichannel Marketing Ecosystems

2013-11-03 Business & Economics
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Release : 2013-11-03
Genre : Business & Economics
Kind : eBook
Book Rating : 633/5 ( reviews)

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Book Synopsis Multichannel Marketing Ecosystems by : Markus Ståhlberg

Download or read book Multichannel Marketing Ecosystems written by Markus Ståhlberg. This book was released on 2013-11-03. Available in PDF, EPUB and Kindle. Book excerpt: With dramatic changes in consumer behaviour - from online shopping to the influence of social media - marketers are finding it harder than ever to coordinate, prioritize and integrate the latest interactive channels into their overall brand-building strategy. Despite hard evidence showing the importance of digital marketing, the emphasis often remains on traditional media, with the most common social media channels being used without centralized coordination or integration with a wider marketing and branding campaign. Multi-Channel Marketing Ecosystems examines a fundamental game changer for the entire marketing industry - the seismic shift from a single TV-centric path to a multi-channel interactive ecosystem which puts digital technology at the heart of every campaign. With separate chapters on the remaking of marketing, the rise of the digital brand, conversion optimization, m-commerce, searchability in a multi-channel world and predictive marketing, Multi-Channel Marketing Ecosystems shows how marketers and brand managers can react positively to changes in consumer behaviour, building customer responses and loyalty via the full spectrum of digital media.

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