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Donor-centered Fundraising

2003 Fund raising
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Release : 2003
Genre : Fund raising
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Donor-centered Fundraising by : Penelope Burk

Download or read book Donor-centered Fundraising written by Penelope Burk. This book was released on 2003. Available in PDF, EPUB and Kindle. Book excerpt: "Working from research conducted over six years with hundreds of charities and donors, 'Donor-Centered Fundraising' paints a candid picture of why donors stop giving to charities they once supported, and what it will take to preserve their loyalty in the future. In clear language and backed by statistical evidence, Penelope Burk explores the pitfalls of our traditional approaches to donor communication and recognition and articulates what donors want but seldom get from the charities they support. The book features straightforward and accessible calculations that show how much money charities are failing to raise, and offers a step-by-step procedure for testing a donor-centered alternative and gaining its acceptance in any organization."--From publisher description.

Donor-Centered Planned Gift Marketing

2010-11-29 Business & Economics
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Release : 2010-11-29
Genre : Business & Economics
Kind : eBook
Book Rating : 331/5 ( reviews)

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Book Synopsis Donor-Centered Planned Gift Marketing by : Michael J. Rosen

Download or read book Donor-Centered Planned Gift Marketing written by Michael J. Rosen. This book was released on 2010-11-29. Available in PDF, EPUB and Kindle. Book excerpt: A fresh step-by-step guide for identifying your nonprofit's planned giving prospects and inspiring them to give generously Donor-Centered Planned Gift Marketing helps nonprofit organizations move beyond traditional marketing techniques that have historically yielded only modest results and reveals how putting the focus on the donor can produce the best outcomes for all. Here, nonprofits new to gift planning will learn to market effectively from the start while those with established programs will discover ways to enhance their efforts. You will learn about various donor-centered marketing channels and techniques, as well as how to generate internal support for an improved planned gift marketing effort. Full of useful and proven tips you can implement for immediate results Offers practical tools including forms and checklists Includes a worksheet to help organizations calculate their planned giving potential Sharing the latest research findings, this book shows you how to identify who your planned giving prospects are. You will learn how to effectively focus on them through meaningful communication that ultimately inspires them to give-and give more.

Relationship Fundraising

2002-10-31 Business & Economics
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Release : 2002-10-31
Genre : Business & Economics
Kind : eBook
Book Rating : 819/5 ( reviews)

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Book Synopsis Relationship Fundraising by : Ken Burnett

Download or read book Relationship Fundraising written by Ken Burnett. This book was released on 2002-10-31. Available in PDF, EPUB and Kindle. Book excerpt: Internationally acclaimed fundraising consultant Ken Burnett has completely revised and updated his classic book Relationship Fundraising to offer fundraising professionals an invaluable resource for learning the techniques of effective communication with donors in the twenty-first century. Filled with illustrative case histories, donor profiles, and more than two hundred action points, this groundbreaking book shows fundraisers how to Implement creative approaches to relationship-building fundraising Avoid common fundraising errors and pitfalls Apply the vital ingredients for fundraising success Build good relationships through marketing Achieve a greater understanding of their donors Communicate effectively with donors--using direct mail, the press, television, the telephone, face-to-face contact, and more. Prepare for the challenges of twenty-first century fundraising

Building Donor Loyalty

2004-09-13 Business & Economics
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Release : 2004-09-13
Genre : Business & Economics
Kind : eBook
Book Rating : 34X/5 ( reviews)

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Book Synopsis Building Donor Loyalty by : Adrian Sargeant

Download or read book Building Donor Loyalty written by Adrian Sargeant. This book was released on 2004-09-13. Available in PDF, EPUB and Kindle. Book excerpt: Publisher Description

The Donor Lifecycle Map

2017-01-07 Business & Economics
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Release : 2017-01-07
Genre : Business & Economics
Kind : eBook
Book Rating : 890/5 ( reviews)

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Book Synopsis The Donor Lifecycle Map by : Deborah Kaplan Polivy

Download or read book The Donor Lifecycle Map written by Deborah Kaplan Polivy. This book was released on 2017-01-07. Available in PDF, EPUB and Kindle. Book excerpt: Until now, the accepted wisdom in the nonprofit fundraising world was that everything you need to know about fundraising strategy is embodied in the venerable Donor Pyramid. Learn how to retool your fundraising program by employing a much more powerful model-the Donor Lifecycle Map-in conjunction with the Donor Pyramid.

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