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Building Donor Loyalty

2004-10-06 Business & Economics
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Release : 2004-10-06
Genre : Business & Economics
Kind : eBook
Book Rating : 58X/5 ( reviews)

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Book Synopsis Building Donor Loyalty by : Adrian Sargeant

Download or read book Building Donor Loyalty written by Adrian Sargeant. This book was released on 2004-10-06. Available in PDF, EPUB and Kindle. Book excerpt: Building Donor Loyalty is a hands-on guide written for professional fundraisers that outlines the factors that drive donor retention, explains how to keep donors committed to an organization, and offers suggestions for developing donor value over time. It is based on data drawn from a research program which included more than 20,000 nonprofit organizations and was funded by the Aspen Foundation and the Indiana Fund through the Center on Philanthropy at Indiana University. Building Donor Loyalty contains a variety of illustrative case studies that demonstrate the power of effective donor retention strategies and clearly explains each of the factors that can build donor retention. It includes tools and techniques that have proven successful when growing long-term relationships with donors and offers practical advice for fundraisers who want to integrate this knowledge into their own thinking, planning, and practice.

Building Donor Loyalty

2004-09-13 Business & Economics
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Release : 2004-09-13
Genre : Business & Economics
Kind : eBook
Book Rating : 34X/5 ( reviews)

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Book Synopsis Building Donor Loyalty by : Adrian Sargeant

Download or read book Building Donor Loyalty written by Adrian Sargeant. This book was released on 2004-09-13. Available in PDF, EPUB and Kindle. Book excerpt: Publisher Description

Tiny Essentials of Donor Loyalty

2013-01-14 Fund raising
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Release : 2013-01-14
Genre : Fund raising
Kind : eBook
Book Rating : 336/5 ( reviews)

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Book Synopsis Tiny Essentials of Donor Loyalty by : Adrian Sargeant

Download or read book Tiny Essentials of Donor Loyalty written by Adrian Sargeant. This book was released on 2013-01-14. Available in PDF, EPUB and Kindle. Book excerpt: In just 73 pages this little book tells you all you need to know about donor loyalty. All fundraisers want loyal donors and lots of them. But why? What benefits do really loyal donors bring? How do we find them, develop them and what will it cost? What are the pitfalls and how do we avoid those? How do we make the most of all opportunities, so that our donors stay supporting us for longer and get more out of it? These and many other questions all crowd together when fundraisers seek to address what professor Adrian Sargeant describes as, 'the single biggest challenge facing our sector today' - building donor loyalty. Luckily leading expert professor Sargeant has crammed into this tiny book all of the key essentials that fundraisers should consider if they would aspire to developing really loyal donors.

Hidden Gold

2003-11 Business & Economics
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Release : 2003-11
Genre : Business & Economics
Kind : eBook
Book Rating : 228/5 ( reviews)

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Book Synopsis Hidden Gold by : Harvey McKinnon

Download or read book Hidden Gold written by Harvey McKinnon. This book was released on 2003-11. Available in PDF, EPUB and Kindle. Book excerpt: Fun and new innovative Bible bindings for kids ages 8 and up. New! Innovative! Fun! Perfect for kids on the go, the Sili-Flex Bible, NIV contains the full text of the bestselling New International Version with a cool new squishy binding and portable compact size. Ideal for home, school, or church use, the Sili-Flex Bible, NIV is small enough to fit into almost any backpack or bag. Features include: Fun, new "squishy" binding with two removable enclosure tabs that can be applied to other areas of the cover for added fun Complete text of the New International Version (NIV) translation of the Bible Words of Christ in red Ribbon marker

Examination of Donor Loyalty

2016 Customer loyalty
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Release : 2016
Genre : Customer loyalty
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Examination of Donor Loyalty by : Heather M. Schallock

Download or read book Examination of Donor Loyalty written by Heather M. Schallock. This book was released on 2016. Available in PDF, EPUB and Kindle. Book excerpt: This research identifies several drives of donor loyalty and strategies to build donor loyalty. Donor satisfaction is paramount to donor loyalty. Nonprofits need to build trust with their donors to demonstrate they are making sound, transparent decisions in fulfillment of their mission and the donors' intentions, which will help donors feel a commitment toward the organizations. As donors identify more with an organization, they become more loyal. Recruiting a new donor can cost two to three times the amount of an initial gift and with half of all new donors not making another gift, a concentration on recruitment without retention is costly. Donors stop giving because of a breakdown in the drives of loyalty, financial reasons, a major event in the donor's life, disappointment with recognition, or poor communications. Fundraising goals may pressure development professionals to treat donors and their gifts as one-time transactions. Quick communication, confirming the donation was received, and showing how it will be used are important, but another action is even more crucial to relationship building. Ongoing communication--before the next ask--about what the gift accomplished, progress toward achieving the goal, and/or any relevant updates must be part of the process. Nonprofits may share this information through in-person visits, phone calls, short newsletters, emails, or website stories. Regardless of the method, organizations must remember the focus is the donors' impact. The more successfully each nonprofit builds loyalty with its donors, the more the public will view nonprofits as vital and trustworthy, which will help strengthen the entire third sector.

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