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Direct Response Television

1995 Advertising media planning
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Release : 1995
Genre : Advertising media planning
Kind : eBook
Book Rating : 486/5 ( reviews)

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Book Synopsis Direct Response Television by : Frank R. Brady

Download or read book Direct Response Television written by Frank R. Brady. This book was released on 1995. Available in PDF, EPUB and Kindle. Book excerpt: Selling by direct response television is different - different from traditional direct marketing and different from traditional TV advertising. And the price for not knowing the differences can be very high. Direct Reponse Television: The Authoritative Guide shows you how to capitalize on the potential and avoid the pitfalls of the hottest selling medium around today. In 300 easy-to-read pages you'll find all the practical guidance you'll need for creating direct response commercials that will keep your cash register ringing and your costs under control.

Response Television

1981 Business & Economics
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Release : 1981
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Response Television by : John Witek

Download or read book Response Television written by John Witek. This book was released on 1981. Available in PDF, EPUB and Kindle. Book excerpt:

The Evolution of Direct Response Television from the Pitchman to Mainstream Marketers

2004 Direct marketing
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Release : 2004
Genre : Direct marketing
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis The Evolution of Direct Response Television from the Pitchman to Mainstream Marketers by : Heidi Hertel

Download or read book The Evolution of Direct Response Television from the Pitchman to Mainstream Marketers written by Heidi Hertel. This book was released on 2004. Available in PDF, EPUB and Kindle. Book excerpt:

The Infomercial and DRTV Handbook

2010-09-22 Infomercials
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Release : 2010-09-22
Genre : Infomercials
Kind : eBook
Book Rating : 390/5 ( reviews)

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Book Synopsis The Infomercial and DRTV Handbook by : Drew Cummings

Download or read book The Infomercial and DRTV Handbook written by Drew Cummings. This book was released on 2010-09-22. Available in PDF, EPUB and Kindle. Book excerpt: A new version of the 1995 Best Selling book on Infomercials and DRTV. This handbook will answer your questions about planning, pricing, production, marketing, telemarketing, and fullfilment of direct response products and services. It is also a step-by-step guide to the exciting and lucrative world of direct response television. Written by one of the pioneers of direct response television who produced and created the first electronic retail television series with Dayton-Hudson (Target Stores), produced many successful short and long form direct response infomercials and spots, and was the former head of 20th Century Fox Direct Response. This book will give readers insight into the production, marketing, psychology, telemarketing and fullfilment of offering products and services using direct response marketing techniques. The products and players may change over the years but the basics and economics of direct response television have remained the same for over 40 years. This is a must read for anyone interested in direct response television marketing. Plus, this new edition also includes a section on identifying scams in the direct response television industry and how to avoid becoming a victim.

Building Brand with Direct Response Television

2011-09-01 Business & Economics
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Release : 2011-09-01
Genre : Business & Economics
Kind : eBook
Book Rating : 979/5 ( reviews)

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Book Synopsis Building Brand with Direct Response Television by : Doug Garnett

Download or read book Building Brand with Direct Response Television written by Doug Garnett. This book was released on 2011-09-01. Available in PDF, EPUB and Kindle. Book excerpt: If you think carnival barkers are synonymous with direct response television - think again! In the early 1990s, Doug Garnett and a small set of advertising pioneers recognized that DRTV could do much more than sell gimmicks on TV - that it could be powerful advertising for brands.Valuable lessons from nearly two decades creating many of the most successful brand and Fortune 500 DRTV campaigns have led to this unique book. Building Brand with DRTV examines the critical strategic and tactical issues for this underutilized advertising medium and delivers powerful information from cover to cover.Inside you'll learn:* The key strategic role DRTV can play in a marketer's advertising mix. * How DRTV turns brand television into a measurable medium. * How to identify products on the shelf that can turn into retail superheroes with DRTV.* Tips and Tricks for succeeding with DRTV - leveraging research, choosing an agency, and guiding creative development.And at the core you'll find Doug Garnett's secret weapon, the "Six Degrees of Brand DRTV" that leverages the total power of DRTV.In this age of new media, ad agencies often promise big results then under-deliver. But Building Brand with DRTV puts you in control of your brand's future with the advertising business's proven game changer.

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