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Building Brand with Direct Response Television

2011-09-01 Business & Economics
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Release : 2011-09-01
Genre : Business & Economics
Kind : eBook
Book Rating : 979/5 ( reviews)

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Book Synopsis Building Brand with Direct Response Television by : Doug Garnett

Download or read book Building Brand with Direct Response Television written by Doug Garnett. This book was released on 2011-09-01. Available in PDF, EPUB and Kindle. Book excerpt: If you think carnival barkers are synonymous with direct response television - think again! In the early 1990s, Doug Garnett and a small set of advertising pioneers recognized that DRTV could do much more than sell gimmicks on TV - that it could be powerful advertising for brands.Valuable lessons from nearly two decades creating many of the most successful brand and Fortune 500 DRTV campaigns have led to this unique book. Building Brand with DRTV examines the critical strategic and tactical issues for this underutilized advertising medium and delivers powerful information from cover to cover.Inside you'll learn:* The key strategic role DRTV can play in a marketer's advertising mix. * How DRTV turns brand television into a measurable medium. * How to identify products on the shelf that can turn into retail superheroes with DRTV.* Tips and Tricks for succeeding with DRTV - leveraging research, choosing an agency, and guiding creative development.And at the core you'll find Doug Garnett's secret weapon, the "Six Degrees of Brand DRTV" that leverages the total power of DRTV.In this age of new media, ad agencies often promise big results then under-deliver. But Building Brand with DRTV puts you in control of your brand's future with the advertising business's proven game changer.

No B.S. Guide to Brand-Building by Direct Response

2014-03-17 Business & Economics
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Release : 2014-03-17
Genre : Business & Economics
Kind : eBook
Book Rating : 711/5 ( reviews)

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Book Synopsis No B.S. Guide to Brand-Building by Direct Response by : Dan S. Kennedy

Download or read book No B.S. Guide to Brand-Building by Direct Response written by Dan S. Kennedy. This book was released on 2014-03-17. Available in PDF, EPUB and Kindle. Book excerpt: Millionaire maker Dan S. Kennedy, joined by successful franchisors Forrest Walden and Jim Cavale, debunk the branding lies and myths shared by small business owners and entrepreneurs and deliver a heavy dose of reality.YOUR BRAND SHOULD BE A HAPPY, FREE BY-PRODUCT OF DIRECT MARKETING. NOT PURCHASED OUTRIGHT. Kennedy and his co-authors don’t offer a strategy for creating a company logo, writing a slogan or issuing a press release. You won’t learn how to follow in the footsteps of big brand advertisers (and thus, brand-build your business into bankruptcy). This book isn’t about buying brand power. It’s about getting a highly valuable brand, FREE. Led by Kennedy and contributors, learn the principles behind power-house brands that didn’t pour oceans of money into the branding of their business. Then, master these truths for yourself, put them into practice, and gain your own brand and customers who believe in, promote and buy your brand.

Buy Now

2011-02-08 Business & Economics
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Release : 2011-02-08
Genre : Business & Economics
Kind : eBook
Book Rating : 016/5 ( reviews)

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Book Synopsis Buy Now by : Rick Cesari

Download or read book Buy Now written by Rick Cesari. This book was released on 2011-02-08. Available in PDF, EPUB and Kindle. Book excerpt: Learn the secrets of direct response marketing with the man who created the George Foreman Grill campaign In today's highly competitive, global marketplace, businesses have to do more than just advertise their products. By taking advantage of the accountable advertising model that direct response has to offer, you can improve your bottom line, build brands, and develop lasting relationships with legions of satisfied customers. In Buy Now!, Rick Cesari reveals twenty-five years' worth of insights and methods, enabling you to make the most of direct response marketing in your business toolkit. Whether you're a business owner, executive, inventor, or marketer, Buy Now! gives you the secrets behind the successful campaigns that catapulted products into millions of homes. Find out how to use direct response to create a "self-funding "marketing campaign Learn the techniques to building offers that will get people to respond to your products Use "high touch" direct response marketing to build brand equity and drive sales at retail Find out why large companies like Johnson & Johnson and Valvoline are using these concepts for their consumer brands Cesari has put more companies on the Inc. 500 list of fastest growing companies than anyone else Buy Now! to launch your products and campaigns to new heights-and connect with customers as never before-with Cesari's market-leading insights.

The 1-Page Marketing Plan

2021-01-25 Business & Economics
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Release : 2021-01-25
Genre : Business & Economics
Kind : eBook
Book Rating : 688/5 ( reviews)

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Book Synopsis The 1-Page Marketing Plan by : Allan Dib

Download or read book The 1-Page Marketing Plan written by Allan Dib. This book was released on 2021-01-25. Available in PDF, EPUB and Kindle. Book excerpt: WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it, you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover: - How to get new customers, clients or patients and how to make more profit from existing ones. - Why "big business" style marketing could kill your business and strategies that actually work for small and medium-sized businesses. - How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. - A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. - How to annihilate competitors and make yourself the only logical choice. - How to get amazing results on a small budget using the secrets of direct response marketing. - How to charge high prices for your products and services and have customers actually thank you for it.

Building Brands Directly

2016-07-27 Business & Economics
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Release : 2016-07-27
Genre : Business & Economics
Kind : eBook
Book Rating : 715/5 ( reviews)

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Book Synopsis Building Brands Directly by : Stewart Pearson

Download or read book Building Brands Directly written by Stewart Pearson. This book was released on 2016-07-27. Available in PDF, EPUB and Kindle. Book excerpt: New competition, technology and economics have changed the behaviour of markets and the practice of marketing. Customers are more discerning, and demand more quality, service and choice. Established brands are under threat. New brands are tougher than ever to build. How to create business value by sustaining existing brands and building new brands is the priority of our major business leaders, the managers to whom they entrust their brands and the students who are the brand stewards of the future. In this book Stewart Pearson explains how to build your brands directly: by investing in the loyalty of your customers and explains the commercial realities behind today's marketing headlines.

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