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Digital Marketing Management

2015-01-27 Business & Economics
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Release : 2015-01-27
Genre : Business & Economics
Kind : eBook
Book Rating : 254/5 ( reviews)

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Book Synopsis Digital Marketing Management by : Debra Zahay

Download or read book Digital Marketing Management written by Debra Zahay. This book was released on 2015-01-27. Available in PDF, EPUB and Kindle. Book excerpt: This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing. Told from the perspective of marketing strategy, it puts digital marketing in the context of rm strategy selection. The rst step in digital marketing is to understand your company and your brand. The second step is to put content and keywords on your website so that they can be found in search. Third, use the other delivery platforms of digital marketing, e-mail, social, and mobile, to deploy that content to the customer. The nal topics in the book focus on the importance of data management and privacy. The author discusses how to develop a database and to create an organization that puts data quality at its center. These practices are as critical to digital marketing success as the delivery platforms. Without quality data, no digital marketing program can be successful.

Digital Marketing Management, Second Edition

2020-09-23 Business & Economics
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Release : 2020-09-23
Genre : Business & Economics
Kind : eBook
Book Rating : 933/5 ( reviews)

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Book Synopsis Digital Marketing Management, Second Edition by : Debra Zahay

Download or read book Digital Marketing Management, Second Edition written by Debra Zahay. This book was released on 2020-09-23. Available in PDF, EPUB and Kindle. Book excerpt: This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing. Told from the perspective of marketing strategy, it puts digital marketing in the context of firm strategy selection. The first step in digital marketing is to understand your company and your brand. The next step is to put content and keywords on your web and mobile sites so that they can be found in search. Then use the delivery platforms of digital content, e-mail, social, and mobile, to deploy that content to the customer. The final topics in the book focus on the importance of data management and privacy as well as the emerging roles of analytics, artificial intelligence and marketing automation. Without quality data, no digital marketing program can be successful. This data can then be used in data analytics applications for predictive modeling. After reading this book, the reader will have a good idea of where to start on the path to an integrated digital marketing management strategy. Each chapter concludes with a list of action steps or “what to do next” to get started on implementing a digital marketing strategy as well as review questions and key terminology.

Digital and Marketing Asset Management

2016-08-02 Computers
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Release : 2016-08-02
Genre : Computers
Kind : eBook
Book Rating : 128/5 ( reviews)

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Book Synopsis Digital and Marketing Asset Management by : Theresa Regli

Download or read book Digital and Marketing Asset Management written by Theresa Regli. This book was released on 2016-08-02. Available in PDF, EPUB and Kindle. Book excerpt: The digital world is transitioning from text to media: photos, audio files, video clips, animations, games, and more. Enterprises of all kinds struggle with how to manage those media assets. Digital professionals who want to master the life cycles behind creating, storing, and reusing media need the inside scoop on how digital and media asset management technology really works.

Essentials of Digital Marketing

2018-02-26 Business & Economics
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Release : 2018-02-26
Genre : Business & Economics
Kind : eBook
Book Rating : 021/5 ( reviews)

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Book Synopsis Essentials of Digital Marketing by : Kathryn Waite

Download or read book Essentials of Digital Marketing written by Kathryn Waite. This book was released on 2018-02-26. Available in PDF, EPUB and Kindle. Book excerpt: This user-friendly text book provides an engaging introduction to digital marketing to help you understand of the impact of digital channels on marketing operations. It introduces the essential terms, and practices of digital marketing and applies theory to explain the rationale for choosing to use a specific approach in a given context.

Marketing in the Digital World

2020-12-08 Business & Economics
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Release : 2020-12-08
Genre : Business & Economics
Kind : eBook
Book Rating : 063/5 ( reviews)

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Book Synopsis Marketing in the Digital World by : Avinash Kapoor

Download or read book Marketing in the Digital World written by Avinash Kapoor. This book was released on 2020-12-08. Available in PDF, EPUB and Kindle. Book excerpt: The author explores and analyzes the digital and social media dynamics for virtual world, including the mechanism involved in bringing targeted traffic and increasing brand awareness in the real-time programmatic and algorithmic world of communication, where the new digital world is progressively being propelled by the blockchain-enabled social media platforms. The intelligent corporates are becoming data-driven and AI-powered enterprises to compete, differentiate, and successfully reach consumers. This book develops a critical understanding of the digital marketing landscape. The author explores and examines the various aspects of digital marketing process and their implications. It takes an in-depth look at what firms can do to pioneer and successfully execute the digital marketing innovations in a mobile-synchronized and mobile-optimized world for building and sustaining the online customer relationship and loyalty. The author explores and analyzes the digital and social media dynamics for virtual world, including the mechanism involved in bringing targeted traffic and increasing brand awareness in the real-time programmatic and algorithmic world of communication, where the new digital world is progressively being propelled by the blockchain-enabled social media platforms. In this connected world, the consumers are connected with portals of interactive multi-smart shared interfaces. Kapoor discusses and demonstrates that the practitioners should direct their endeavors more toward fostering the positive brand image and the consumer-based brand equity than short-range transactions. This book is intended for a broad audience including students and professors in graduate business schools, and practicing business executives. The goal is to inform management practice and help current and future business leaders navigate through the competitive storms unleashed by digital technology for reaching market segments, for conducting market research, and for managing content, no matter what industry it is.

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