Author : Aric Rindfleisch
Release : 2019-09-19
Genre : Business & Economics
Kind : eBook
Book Rating : 391/5 ( reviews)
Book Synopsis Marketing in a Digital World by : Aric Rindfleisch
Download or read book Marketing in a Digital World written by Aric Rindfleisch. This book was released on 2019-09-19. Available in PDF, EPUB and Kindle. Book excerpt: Marketing in a Digital World consists of nine essays on how the digital revolution has affected marketing theory and practice. Leading marketing scholars, including several editors of premier academic journals, provide fresh insights for both scholars and managers seeking to enhance their understanding of marketing in a digital world.