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Author :
Release : 1982
Genre : Marketing
Kind : eBook
Book Rating : /5 ( reviews)
Book Synopsis Developments in Marketing Science by :
Download or read book Developments in Marketing Science written by . This book was released on 1982. Available in PDF, EPUB and Kindle. Book excerpt: Vols. for 1978- are the proceedings of the 2nd- annual conference of the Academy of Marketing Science.
Author : Krzysztof Kubacki
Release : 2014-10-25
Genre : Business & Economics
Kind : eBook
Book Rating : 510/5 ( reviews)
Book Synopsis Ideas in Marketing: Finding the New and Polishing the Old by : Krzysztof Kubacki
Download or read book Ideas in Marketing: Finding the New and Polishing the Old written by Krzysztof Kubacki. This book was released on 2014-10-25. Available in PDF, EPUB and Kindle. Book excerpt: Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2013 Academy of Marketing Science (AMS) Annual Conference held in Monterey, California, entitled Ideas in Marketing: Finding the New and Polishing the Old.
Author : Russell S Winer
Release : 2014-06-27
Genre : Business & Economics
Kind : eBook
Book Rating : 493/5 ( reviews)
Book Synopsis The History Of Marketing Science by : Russell S Winer
Download or read book The History Of Marketing Science written by Russell S Winer. This book was released on 2014-06-27. Available in PDF, EPUB and Kindle. Book excerpt: The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from its origins, The History of Marketing Science is a timely review of the accomplishments of marketing scientists in a number of research areas.Different research areas of marketing science, such as Pricing, Internet Marketing, Diffusion Models, and Advertising, are treated to a highly readable and easy-to-digest historical analysis by the contributing authors. Each chapter provides a chronological timeline of key historical developments in the area of marketing science covered. Readers of other disciplinary backgrounds outside of economics, statistics, and operations research will be more than able to appreciate the development of marketing science as a field of research and its pioneers through the book.
Author : Academy of Marketing Science (Florida, Estados Unidos). Annual Conference
Release : 2010
Genre :
Kind : eBook
Book Rating : 342/5 ( reviews)
Book Synopsis Proceedings of the Annual Conference of the Academy of Marketing Science by : Academy of Marketing Science (Florida, Estados Unidos). Annual Conference
Download or read book Proceedings of the Annual Conference of the Academy of Marketing Science written by Academy of Marketing Science (Florida, Estados Unidos). Annual Conference. This book was released on 2010. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Academy of Marketing Science
Release : 1978
Genre : Marketing
Kind : eBook
Book Rating : /5 ( reviews)
Book Synopsis Developments in Marketing Science by : Academy of Marketing Science
Download or read book Developments in Marketing Science written by Academy of Marketing Science. This book was released on 1978. Available in PDF, EPUB and Kindle. Book excerpt:
