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Ideas in Marketing: Finding the New and Polishing the Old

2014-10-25 Business & Economics
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Release : 2014-10-25
Genre : Business & Economics
Kind : eBook
Book Rating : 510/5 ( reviews)

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Book Synopsis Ideas in Marketing: Finding the New and Polishing the Old by : Krzysztof Kubacki

Download or read book Ideas in Marketing: Finding the New and Polishing the Old written by Krzysztof Kubacki. This book was released on 2014-10-25. Available in PDF, EPUB and Kindle. Book excerpt: Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2013 Academy of Marketing Science (AMS) Annual Conference held in Monterey, California, entitled Ideas in Marketing: Finding the New and Polishing the Old.

Marketing Dynamism Et Sustainability: Things Change, Things Stay the Same ...

2012 Marketing
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Release : 2012
Genre : Marketing
Kind : eBook
Book Rating : 397/5 ( reviews)

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Book Synopsis Marketing Dynamism Et Sustainability: Things Change, Things Stay the Same ... by : Academy of Marketing Science. Annual Conference

Download or read book Marketing Dynamism Et Sustainability: Things Change, Things Stay the Same ... written by Academy of Marketing Science. Annual Conference. This book was released on 2012. Available in PDF, EPUB and Kindle. Book excerpt:

Ideas in Marketing

2013
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Release : 2013
Genre :
Kind : eBook
Book Rating : 403/5 ( reviews)

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Book Synopsis Ideas in Marketing by :

Download or read book Ideas in Marketing written by . This book was released on 2013. Available in PDF, EPUB and Kindle. Book excerpt:

Advances in Global Marketing

2017-10-20 Business & Economics
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Release : 2017-10-20
Genre : Business & Economics
Kind : eBook
Book Rating : 855/5 ( reviews)

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Book Synopsis Advances in Global Marketing by : Leonidas C. Leonidou

Download or read book Advances in Global Marketing written by Leonidas C. Leonidou. This book was released on 2017-10-20. Available in PDF, EPUB and Kindle. Book excerpt: This book of expert contributions provides a comprehensive analysis of contemporary global marketing issues under different international business settings. It covers a wide array of key areas of international marketing research such as cross-cultural consumer behavior, foreign market entry modes, international entrepreneurship, international marketing strategy, country-of-origin effects, internationalization process, international buyer-seller relationships, corporate social responsibility, and international marketing performance. With both theoretical and empirical contributions by prominent researchers from all over the world, the book highlights and advances extant knowledge on global marketing and offers recommendations for future research. It builds a useful reference for scholars, doctoral researchers, and senior students in international marketing/business.

Marketing and Sustainability

2024-12-16 Business & Economics
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Release : 2024-12-16
Genre : Business & Economics
Kind : eBook
Book Rating : 762/5 ( reviews)

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Book Synopsis Marketing and Sustainability by : Pia A. Albinsson

Download or read book Marketing and Sustainability written by Pia A. Albinsson. This book was released on 2024-12-16. Available in PDF, EPUB and Kindle. Book excerpt: In-depth, authoritative overview of sustainability issues and how sustainability is integrated into management and marketing theory and practices Marketing and Sustainability equips readers in the fields of management and marketing with an in-depth understanding of sustainability issues and how sustainability is integrated into business. Examples from across the globe are included on topics such as how businesses use services, sharing practices, and sustainable business models in their operations to face increasing demands to reduce greenhouse gas emissions, limited resources, and increased global competition. This book is concerned with consumer and business markets, considering marketing practices as part of business administration. Up-to-date and topical areas of research such as the sharing economy, are thoroughly discussed and illustrated with supporting models, figures, and vignettes. A companion site for students hosts multiple-choice questions and tests for each chapter as well as additional assignments, and an instructor site features PowerPoint slides and exam Q&As. Videos introducing each chapter's content are also available via YouTube. Written by a team of highly qualified academics, Marketing and Sustainability includes information on: Factors influencing consumers and their choices, sustainable marketing practices and their effectiveness, and how to communicate sustainability initiatives through marketing campaigns Strategies to be heard in a crowded, branded world, and sustainability business models including product-service systems, social enterprises, and sharing and circular economy models Sustainable marketing strategies including chapters on sustainable marketing channels, sustainable pricing, sustainability oriented marketing communication and branding Greenwashing, the process of conveying a false impression or misleading information about how a company's products are environmentally sound, and why it's bound to backfire Marketing and Sustainability is an essential reference for undergraduate, graduate, and post-graduate students as well as managers in companies, the public sector, and civil society—all of whom are under increasing pressure to deal with marketing and sustainability for strategic purposes as well as in everyday practices.

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