1# Library to Find Best eBook for Read
Author : Vanessa Hellwig
Release : 2012
Genre :
Kind : eBook
Book Rating : /5 ( reviews)
Book Synopsis Destination Branding Brazil - Mega Events Used in Tourism Development by : Vanessa Hellwig
Download or read book Destination Branding Brazil - Mega Events Used in Tourism Development written by Vanessa Hellwig. This book was released on 2012. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kulshreshtha, Sharad Kumar
Release : 2023-04-11
Genre : Business & Economics
Kind : eBook
Book Rating : 58X/5 ( reviews)
Book Synopsis Managing Festivals for Destination Marketing and Branding by : Kulshreshtha, Sharad Kumar
Download or read book Managing Festivals for Destination Marketing and Branding written by Kulshreshtha, Sharad Kumar. This book was released on 2023-04-11. Available in PDF, EPUB and Kindle. Book excerpt: Festivals across the world represent the joy, recreation, and traditions of their different societies and cultures. There is a plethora of reasons to commemorate and organize such events. Every festival has its own distinct personality, charms, appeal, and experiences that are closely linked to culture, customs, issues, core values, and more. All of these factors combine to create a one-of-a-kind selling offer for specific destinations. Festival attractions can serve to popularize and strengthen the tourist economy, as well as to promote employment, entrepreneurship, and tourism destination branding for the location. Managing Festivals for Destination Marketing and Branding addresses the most current and promising parts of tourism-centric festivals, which are held in numerous tourist areas throughout the world. It links tourism festivals around the world as a catalyst for destination marketing and identity. Covering topics such as destination brand equity, social media networks, and motivations and expectations of tourists, this premier reference work is a dynamic resource for business executives and leaders, brand managers, event managers, festival managers, government officials, students and educators of higher education, librarians, researchers, and academicians.
Author : Demir, Mahmut
Release : 2021-06-25
Genre : Business & Economics
Kind : eBook
Book Rating : 330/5 ( reviews)
Book Synopsis Handbook of Research on the Impacts and Implications of COVID-19 on the Tourism Industry by : Demir, Mahmut
Download or read book Handbook of Research on the Impacts and Implications of COVID-19 on the Tourism Industry written by Demir, Mahmut. This book was released on 2021-06-25. Available in PDF, EPUB and Kindle. Book excerpt: The tourism sector has been deeply affected particularly in economic terms by the COVID-19 pandemic. This crisis has led to new practices and radical changes. Scientists emphasize that mankind will face pandemics more frequently in the forthcoming years. Thus, it is important to understand the negative impacts the COVID-19 pandemic had on the tourism sector as well as the measures that were and are being put in place to protect the industry during future outbreaks. The Handbook of Research on the Impacts and Implications of COVID-19 on the Tourism Industry is a comprehensive reference source that reflects upon the evaluations of the experienced and ongoing pandemic crisis in the context of the tourism sector. The positive and negative effects experienced by tourism employees and tourists are examined, and post-pandemic processes and business practices are evaluated. Covering topics including consumer rights in tourism, dynamic changes in the tourism industry, and employment in tourism, this book is suitable for travel agencies, restaurateurs, hotel managers, brand managers, marketers, advertisers, managers, executives, hospitality personnel, policymakers, government officials, tourism practitioners, students, academicians, and researchers seeking the latest sustainable policies and practices that are being utilized to increase the productivity of the tourism sector and will allow it to thrive in the years to come.
Author : Anne-Marie Broudehoux
Release : 2017-02-17
Genre : Business & Economics
Kind : eBook
Book Rating : 28X/5 ( reviews)
Book Synopsis Mega-events and Urban Image Construction by : Anne-Marie Broudehoux
Download or read book Mega-events and Urban Image Construction written by Anne-Marie Broudehoux. This book was released on 2017-02-17. Available in PDF, EPUB and Kindle. Book excerpt: While societies shape the way their cities look and are represented, urban images, in turn, nurture and structure social relations in multiple ways. Nowhere is this dialectical relationship between social processes and urban representations more visible than in the hosting of global spectacles such as the FIFA World Cup and the Olympic Games, which both embody some of society’s deepest dreams and desires. The focus of this book is the image of cities. It is not only interested in the mechanisms of urban image construction but also in the politics of such a phenomenon, especially its social impacts in terms of representation and right to the city. The book investigates the complex power relationships that underscore the production of the urban landscape and the construction and diffusion of urban images, especially in the context of urban mega-events. It uses the notion of urban image construction as a lens through which to examine the mega-event spectacle, with chapters exploring the physical, social and political dimensions of the imagineering process as well as emerging resistance to controversial initiatives. Through an analysis of event-related urban construction efforts in Rio de Janeiro and Beijing, this book examines the effects of mega-events upon the construction of an exclusive vision of urbanity. It demonstrates how mega-events are increasingly utilized by local political and economic elites to reconfigure power relations, strengthen their hold upon the urban territory and exclude vulnerable population groups. The book thus offers a critical analysis of the practice of urban image construction, and will be of interest to those working in geography, urban studies, tourism, sport studies, development studies and politics.
Author : Gui Lohmann
Release : 2012
Genre : Business & Economics
Kind : eBook
Book Rating : 328/5 ( reviews)
Book Synopsis Tourism in Brazil by : Gui Lohmann
Download or read book Tourism in Brazil written by Gui Lohmann. This book was released on 2012. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a full examination of torism in Brazil, by critically reviewing its development, management and social and economic issues the country faces to further develop turism in this region with a particular focus on the major sports events that it will be hosting in the near future. By doing so the book considers important development issues such as reducing the impacts of turism on the environment & community, transport infrastructure and how destinations can rebrand themselves to intended markets.
