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Destination Benchmarking

2004 Business & Economics
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Release : 2004
Genre : Business & Economics
Kind : eBook
Book Rating : 756/5 ( reviews)

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Book Synopsis Destination Benchmarking by : M. Kozak

Download or read book Destination Benchmarking written by M. Kozak. This book was released on 2004. Available in PDF, EPUB and Kindle. Book excerpt: Develops a specific benchmarking methodology relevant to international tourism destinations. This book evaluates different approaches to benchmarking, and their application within tourism destinations. The book considers organization benchmarking - performance evaluation of a particular organization and its departments - and destination benchmarking, which involves all elements such as transport services, airport services, accommodation, leisure and sport, hospitality and local attitudes.

Benchmarking in Tourism and Hospitality Industries

2002-08-12 Benchmarking (Management)
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Release : 2002-08-12
Genre : Benchmarking (Management)
Kind : eBook
Book Rating : 568/5 ( reviews)

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Book Synopsis Benchmarking in Tourism and Hospitality Industries by : Karl W. Wöber

Download or read book Benchmarking in Tourism and Hospitality Industries written by Karl W. Wöber. This book was released on 2002-08-12. Available in PDF, EPUB and Kindle. Book excerpt: offers methodological framework for answering key benchmarking questionsonly substantial work covering this topicworld-wide coverage and usageBenchmarking is a buzzword of the last decade that describes a method for comparing different companies, by measuring various data, performance and goals. This book focuses on the methodological aspects of the right selection of benchmarking partners.

Benchmarks in Hospitality and Tourism

2013-10-14 Business & Economics
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Release : 2013-10-14
Genre : Business & Economics
Kind : eBook
Book Rating : 060/5 ( reviews)

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Book Synopsis Benchmarks in Hospitality and Tourism by : Sungsoo Pyo

Download or read book Benchmarks in Hospitality and Tourism written by Sungsoo Pyo. This book was released on 2013-10-14. Available in PDF, EPUB and Kindle. Book excerpt: This pioneering book will familiarize you with benchmarking techniques that can be used to gauge and improve the performance of hospitality and tourism businesses anywhere! With compelling case studies drawn from hotel management, environmental systems, and destination practices, it examines important aspects of benchmarking, including satisfaction barometers, indicator development, and finding/networking with benchmarking partners.

Information and Communication Technologies in Tourism 2014

2014-01-08 Business & Economics
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Release : 2014-01-08
Genre : Business & Economics
Kind : eBook
Book Rating : 733/5 ( reviews)

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Book Synopsis Information and Communication Technologies in Tourism 2014 by : Zheng Xiang

Download or read book Information and Communication Technologies in Tourism 2014 written by Zheng Xiang. This book was released on 2014-01-08. Available in PDF, EPUB and Kindle. Book excerpt: The papers presented in this volume advance the state-of-the-art research on social media and Web 2.0, electronic tourism marketing, website development and evaluation, search engine marketing and optimization, IT adoption and diffusion, virtual travel communities, mobile technologies, management information systems in tourism, eLearning, recommender systems for tourism businesses and destinations and electronic distribution for hospitality and travel products. This book covers the most significant topics contributed by prominent scholars from around the world and is suitable for both academics and practitioners who are interested in the latest developments in e-Tourism.

Managing and Marketing Tourist Destinations

2010-11-01 Business & Economics
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Release : 2010-11-01
Genre : Business & Economics
Kind : eBook
Book Rating : 743/5 ( reviews)

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Book Synopsis Managing and Marketing Tourist Destinations by : Metin Kozak

Download or read book Managing and Marketing Tourist Destinations written by Metin Kozak. This book was released on 2010-11-01. Available in PDF, EPUB and Kindle. Book excerpt: Destination marketing is more challenging than other goods and services. The basis of competitive advantage shifts from tourism resources only (destination marketing) to a location-based or city-wide integrated management (place marketing). In this book, tourism scholars Metin Kozak and Seyhmus Baloglu discuss and synthesize theories, models, techniques, and principles for strategic marketing and management of tourist destinations, and demonstrate ways in which to further develop the concept of destination competitiveness for application within these destinations. The authors highlight the need for managing brand equity, tourist experience, and information systems, as well as involving internal and external stakeholders in strategic planning and implementation. This book offers practical information directly related to the tourism industry, using the examples of real-world cases to bridge marketing theory with practice. With its international focus and applications for developing a competitive advantage in today's global marketplace, this research will be indispensable to students and scholars of tourism, hospitality, and leisure and recreation programs, as well as practitioners within these industries.

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