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Customer Relationship Management Strategies in the Digital Era

2015-03-31 Business & Economics
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Release : 2015-03-31
Genre : Business & Economics
Kind : eBook
Book Rating : 329/5 ( reviews)

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Book Synopsis Customer Relationship Management Strategies in the Digital Era by : Nas?r, Süphan

Download or read book Customer Relationship Management Strategies in the Digital Era written by Nas?r, Süphan. This book was released on 2015-03-31. Available in PDF, EPUB and Kindle. Book excerpt: In today’s global economy, social media and technological advances have changed the way businesses interact with their clientele. With new forms of communication and IT practices, companies seek innovative practices for maintaining their consumer loyalty. Customer Relationship Management Strategies in the Digital Era blends the literature from the fields of marketing and information technology in an effort to examine the effect that technological advances have on the interaction between companies and their customers Through chapters and case studies, this publication discusses the importance of achieving competitive advantage through implementing relationship marketing practices and becoming consumer-centric. This publication is an essential reference source for researchers, professionals, managers, and upper level students interested in understanding customer loyalty in a technology-focused society.

Customer Relationship Management: Strategic Approaches in Digital Era

2018-12 Business & Economics
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Release : 2018-12
Genre : Business & Economics
Kind : eBook
Book Rating : 437/5 ( reviews)

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Book Synopsis Customer Relationship Management: Strategic Approaches in Digital Era by : Joao Heitor De Avila Santos

Download or read book Customer Relationship Management: Strategic Approaches in Digital Era written by Joao Heitor De Avila Santos. This book was released on 2018-12. Available in PDF, EPUB and Kindle. Book excerpt: Customer relationship management: strategic approaches in digital era examines various aspects of customer relationship management including an extensive historical overview of marketing strategies and relationship marketing. It includes definitions of strategic approaches of marketing, managing business relationships and buying behavior. Provides the reader with insights into the development of its history, so as to understand the customer's mind, motivations, arguments, backgrounds and why customer relationship marketing strategies are important.

Digital CRM

2022-12-22
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Release : 2022-12-22
Genre :
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Digital CRM by : Marco Bardicchia

Download or read book Digital CRM written by Marco Bardicchia. This book was released on 2022-12-22. Available in PDF, EPUB and Kindle. Book excerpt: 4th edition - Jan 2023 Effective customer relationship management (CRM) is crucial for businesses, particularly in the digital era. By tracking customer data and analyzing their behavior, businesses can tailor their marketing and sales efforts to better meet the needs of their customers. In Digital CRM: Strategies and Emerging Trends. Building Customer Relationship in the Digital Era, Marco Bardicchia explores how to effectively manage interactions with customers and potential customers from initial contact to post-purchase follow-up. This book is a valuable resource for anyone looking to improve their customer relationships and increase the chances of success for their business. Key topics: Marketing CRM, Digital Marketing, Customer Relationship Management, CRM, Digital Trends.

Customer Relationship Management

2008 Business & Economics
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Release : 2008
Genre : Business & Economics
Kind : eBook
Book Rating : 127/5 ( reviews)

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Book Synopsis Customer Relationship Management by : Lakshman Jha

Download or read book Customer Relationship Management written by Lakshman Jha. This book was released on 2008. Available in PDF, EPUB and Kindle. Book excerpt: A managers, whether brand-new to their postions or well established in the corporate hirearchy, can use a little brushing-up now and then. As customer loyalty increasingly becomes a thing of the past, customer relationship management (CRM) has become one today's hottest topics. Customer relationships management: A strategic approach supplies easy-to-apply sloutions to common CRM problems, including how to maximize impact from CRM technology, which data warehousing techniques are most effective and how to create and manage both short-and long -term relationships.This book acquaints student focuses on the strategic side of customer relationship management.The text provides students with and understanding of customer relationship management and its applications in the business fields of marketing and sales.

Customer Relationship Management

2018-05-15 Business & Economics
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Release : 2018-05-15
Genre : Business & Economics
Kind : eBook
Book Rating : 813/5 ( reviews)

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Book Synopsis Customer Relationship Management by : V. Kumar

Download or read book Customer Relationship Management written by V. Kumar. This book was released on 2018-05-15. Available in PDF, EPUB and Kindle. Book excerpt: This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and provides all the necessary steps in managing profitable customer relationships. Throughout, the book stresses a clear understanding of economic customer value as the guiding concept for marketing decisions. Exhaustive case studies, mini cases and real-world illustrations under the title “CRM at Work” all ensure that the material is both highly accessible and applicable, and help to address key managerial issues, stimulate thinking, and encourage problem solving. The book is a comprehensive and up-to-date learning companion for advanced undergraduate students, master's degree students, and executives who want a detailed and conceptually sound insight into the field of CRM. The new edition provides an updated perspective on the latest research results and incorporates the impact of the digital transformation on the CRM domain.

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