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Corporate museum

2017-12-23 Art
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Release : 2017-12-23
Genre : Art
Kind : eBook
Book Rating : 113/5 ( reviews)

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Book Synopsis Corporate museum by : Xianya Xu

Download or read book Corporate museum written by Xianya Xu. This book was released on 2017-12-23. Available in PDF, EPUB and Kindle. Book excerpt: Corporate Museum has experienced more than one hundred years of growth, and it has become a significant member of the museum-associated universe because of its unique character. Meanwhile, the commercialization and multiplicity of the public museum have blurred the discrepancies between them. Many corporate museums are currently popular cultural tourist sites and representations of regional identities. By depicting an image of a corporate museum’s identity, this book critically investigates the design features of this type of museum, deriving insights from an examination of both its public presentation and its corporate task. It aims to present a basic overview of the corporate museum, including its history, in order to better examine the subject in an appropriate context. With the help of multi-interface examination of selected cases, this book intends to flesh out that the corporate museum serves both a commercial nature and also the public interest.

Private History in Public

2010 Architecture
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Release : 2010
Genre : Architecture
Kind : eBook
Book Rating : 352/5 ( reviews)

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Book Synopsis Private History in Public by : Tammy S. Gordon

Download or read book Private History in Public written by Tammy S. Gordon. This book was released on 2010. Available in PDF, EPUB and Kindle. Book excerpt: Private History in Public examines history exhibits in small community museums and non-museum settings like bars, churches, and barbershops and argues that these exhibits promote dialogue on historical topics by engaging visitors with individualized perspectives.

Corporate Museums, Galleries, and Visitor Centers

1991-08-14 Art
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Release : 1991-08-14
Genre : Art
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Corporate Museums, Galleries, and Visitor Centers by : Victor J. Danilov

Download or read book Corporate Museums, Galleries, and Visitor Centers written by Victor J. Danilov. This book was released on 1991-08-14. Available in PDF, EPUB and Kindle. Book excerpt: One of the most frequently overlooked areas of the museum world are those museums and museum-like facilities that are part of manufacturing and other types of companies. Usually known as corporate museums, galleries, or visitor centers, they have other names, such as exhibit halls, history rooms, sculpture gardens, information centers, and even halls of fame. In general, they are exhibit-based facilities owned and operated by publicly traded or privately held companies as public relations, marketing, and/or personnel relations vehicles. In some cases, however, they are operated through foundations started and largely funded and controlled by companies. This unique and comprehensive guide describes more than 300 such corporate museums, galleries, and visitor centers from throughout the world. These facilities are often not listed in conventional museum directories. As part of a corporate organization, they generally do not receive the visibility, publicity, and recognition accorded most nonprofit museums. This volume provides the first comprehensive directory of corporate museums, galleries, and visitors' centers. Those interested in these unusual museums, as well as the companies that house them, will want to own a copy of this unique reference work.

Museum Marketing

2009-11-04 Business & Economics
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Release : 2009-11-04
Genre : Business & Economics
Kind : eBook
Book Rating : 433/5 ( reviews)

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Book Synopsis Museum Marketing by : Ruth Rentschler

Download or read book Museum Marketing written by Ruth Rentschler. This book was released on 2009-11-04. Available in PDF, EPUB and Kindle. Book excerpt: Museums have moved from a product to a marketing focus within the last ten years. This has entailed a painful reorientation of approaches to understanding visitors as ‘customers’; new ways of fundraising and sponsorship as government funding decreases; and grappling with using the internet for marketing. This book brings the latest in marketing thinking to bear on the museum sector taking into account both the commercial issues and social mission it involves. Carefully structured to be highly accessible the book offers: * A contemporary and relevant and global approach to museum marketing written by authors in Britain, Australia, the United States, and Asia * An approach that reflects the particular challenges museums of varying sizes face when seeking to market an experience to a diverse set of stakeholders: audience; funders; sponsors and government. * A particular focus on museum marketing in the 'Information Age' * Major case studies at the beginning and end of each section of the book, and smaller case studies within chapters The hugely experienced author team, includes both leading academics and practitioners to ensure the book has broad appeal and is both relevant, innovative and progressive in approach. It will be essential reading for students in museum studies, non-profit marketing, and arts management and marketing. It will also be equally relevant for professionals working in and managing museums and galleries, heritage attractions and ministries of arts.

Corporate Wildlife

2003-07 Humor
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Release : 2003-07
Genre : Humor
Kind : eBook
Book Rating : 696/5 ( reviews)

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Book Synopsis Corporate Wildlife by : Thejendra Sreenivas

Download or read book Corporate Wildlife written by Thejendra Sreenivas. This book was released on 2003-07. Available in PDF, EPUB and Kindle. Book excerpt: Management and Business sections of all bookstores are usually filled with hundred and hundreds of serious business books. An employee of today's modern, high-pressure corporate life will find very few books written on the lighter and satirical side of things we normally (or abnormally) do in today's workplace. This book attempts to fill that gap, and is a book about HUMOR in Office & Corporate life. The contents of the book are totally imaginative and are meant to be taken with a "pinch of salt", though the paper used may not be edible. A copy of this good for nothing book on every employee's desk will ensure that people switch off doing their work in a serious manner, and start doing the same work in a joyful manner. After all, everyone loves their jobs, but hates the work. Isn't it true?

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