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Controversies in Contemporary Advertising

2013-07-18 Language Arts & Disciplines
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Release : 2013-07-18
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 436/5 ( reviews)

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Book Synopsis Controversies in Contemporary Advertising by : Kim Bartel Sheehan

Download or read book Controversies in Contemporary Advertising written by Kim Bartel Sheehan. This book was released on 2013-07-18. Available in PDF, EPUB and Kindle. Book excerpt: Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan′s work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues.

Controversies in Contemporary Advertising

2013-07-18 Language Arts & Disciplines
Download Controversies in Contemporary Advertising PDF Online Free

Author :
Release : 2013-07-18
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 991/5 ( reviews)

GET EBOOK


Book Synopsis Controversies in Contemporary Advertising by : Kim Bartel Sheehan

Download or read book Controversies in Contemporary Advertising written by Kim Bartel Sheehan. This book was released on 2013-07-18. Available in PDF, EPUB and Kindle. Book excerpt: Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising, by Kim Bartel Sheehan, examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan's work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues.

Advertising and Society

2013-06-26 Business & Economics
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Release : 2013-06-26
Genre : Business & Economics
Kind : eBook
Book Rating : 626/5 ( reviews)

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Book Synopsis Advertising and Society by : Carol J. Pardun

Download or read book Advertising and Society written by Carol J. Pardun. This book was released on 2013-06-26. Available in PDF, EPUB and Kindle. Book excerpt: Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society. Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer (DTC) pharmaceutical advertising; product placement in various media; and the growing intrusiveness of Internet marketing Explores a broad range of topics including alcohol, tobacco, and sex in advertising; the pros and cons of negative political adverts; advergrames; and the use of stereotypes Examines the impact of advertising through its distinctive ‘point/counterpoint’ format –designed to spark discussion and help students understand the complexities of the issues being presented Lends substantial clarity to the subject, uniquely balancing criticism and practice within one text Includes chapter-level overviews and summaries of the topic history and key issues, along with student-friendly features such as ideas for papers and questions for discussion

Controversies in Contemporary Islam

2013-10-08 Religion
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Release : 2013-10-08
Genre : Religion
Kind : eBook
Book Rating : 825/5 ( reviews)

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Book Synopsis Controversies in Contemporary Islam by : Oliver Leaman

Download or read book Controversies in Contemporary Islam written by Oliver Leaman. This book was released on 2013-10-08. Available in PDF, EPUB and Kindle. Book excerpt: This book helps to deepen our understanding of the varieties of contemporary Islam and the issues that are of most concern to Muslims today. Oliver Leaman explores some of the controversies and debates that exist within Islam and between Islam and other religions. He considers how the religion can be defined by looking at the contrast between competing sets of beliefs, and arguments amongst Muslims themselves over the nature of the faith. Areas covered include: Qur’anic interpretation, gender, finance, education, and nationalism. Examples are taken from a range of contexts and illustrate the diversity of approaches to Islam that exists today.

Taking Sides

2001 Business & Economics
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Release : 2001
Genre : Business & Economics
Kind : eBook
Book Rating : 499/5 ( reviews)

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Book Synopsis Taking Sides by : Barton Macchiette

Download or read book Taking Sides written by Barton Macchiette. This book was released on 2001. Available in PDF, EPUB and Kindle. Book excerpt: Provides access to current articles about marketing selected from magazines, newspapers and journals.

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