Advertising and Society

2013-06-26 Business & Economics

Author : Carol J. Pardun
Release : 2013-06-26
Genre : Business & Economics
Kind : eBook
Book Rating : 626/5 ( reviews)

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Book Synopsis Advertising and Society by : Carol J. Pardun

Download or read book Advertising and Society written by Carol J. Pardun. This book was released on 2013-06-26. Available in PDF, EPUB and Kindle. Book excerpt: Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society. Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer (DTC) pharmaceutical advertising; product placement in various media; and the growing intrusiveness of Internet marketing Explores a broad range of topics including alcohol, tobacco, and sex in advertising; the pros and cons of negative political adverts; advergrames; and the use of stereotypes Examines the impact of advertising through its distinctive ‘point/counterpoint’ format –designed to spark discussion and help students understand the complexities of the issues being presented Lends substantial clarity to the subject, uniquely balancing criticism and practice within one text Includes chapter-level overviews and summaries of the topic history and key issues, along with student-friendly features such as ideas for papers and questions for discussion

Advertising in Society

1989 Business & Economics

Author : Roxanne Hovland
Release : 1989
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Advertising in Society by : Roxanne Hovland

Download or read book Advertising in Society written by Roxanne Hovland. This book was released on 1989. Available in PDF, EPUB and Kindle. Book excerpt:

Readings in Advertising, Society, and Consumer Culture

2014-12-18 Business & Economics

Author : Roxanne Hovland
Release : 2014-12-18
Genre : Business & Economics
Kind : eBook
Book Rating : 363/5 ( reviews)

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Book Synopsis Readings in Advertising, Society, and Consumer Culture by : Roxanne Hovland

Download or read book Readings in Advertising, Society, and Consumer Culture written by Roxanne Hovland. This book was released on 2014-12-18. Available in PDF, EPUB and Kindle. Book excerpt: This collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic, and ideological factors that spawned the development of a consumer culture. It begins with articles that take an institutional and historical perspective to provide background for approaching the social and ethical concerns that evolve around advertising. Subsequent sections then address the legal and economic consequences of life in a material culture; the regulation of advertising in a culture that weighs free speech against the needs of society; and the ethics of promoting materialism to consumers. The concluding section includes links to a variety of resources such as trade association codes of ethics, standards and guidelines for particular types of advertising, and information about self-regulatory organizations.

Advertising, Gender and Society

2019-07-03 Psychology

Author : Magdalena Zawisza-Riley
Release : 2019-07-03
Genre : Psychology
Kind : eBook
Book Rating : 107/5 ( reviews)

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Book Synopsis Advertising, Gender and Society by : Magdalena Zawisza-Riley

Download or read book Advertising, Gender and Society written by Magdalena Zawisza-Riley. This book was released on 2019-07-03. Available in PDF, EPUB and Kindle. Book excerpt: Advertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal of gender in advertising. It reports empirical data, discusses the social implications of gendered advertising and comments on the relevant 2019 ASA rules. Zawisza-Riley analyses theories such as stereotype content and elaboration likelihood models, stereotype threat and ambivalent sexism theories, the selectivity hypothesis as well as implicit and embodied cognition to illuminate the relationships between sex, gender and advertising in cultural and social contexts. The author thus examines the portrayal of gender in advertising, its effectiveness and effect on audiences and the ways in which audiences, marketers and policy-makers can mitigate potential harm of gendered advertising. She offers theory extension and novel application of existing theory and research to the subject of gender advertising. Advertising, Gender and Society is ideal for students, academics and professionals in the fields of psychology, gender and media studies as well as marketing, advertising and policy-making.

Advertising and Society

2009 Business & Economics

Author : Carol J. Pardun
Release : 2009
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Advertising and Society by : Carol J. Pardun

Download or read book Advertising and Society written by Carol J. Pardun. This book was released on 2009. Available in PDF, EPUB and Kindle. Book excerpt: Organized in a “point/counterpoint” format, this up-to-date text examines the impact of advertising on society. It is designed to spark discussion and help students understand the complexities of the issues being presented. Ideal for the undergraduate and graduate alike, it features a unique balance between criticism and practice that is rarely found on the market today. Organized in a unique, yet effective debate format designed to spark discussion -- even among audiences with little or no previous knowledge of the subject Each chapter begins with an overview of the history and central issues surrounding a topic, and concludes with a summary of the arguments presented Includes suggestions for further research, questions for discussion, paper topics, and a bibliography of additional readings Offers an industry-based prospective, as opposed to a solely critical one Written in an accessible style that lends substantial clarity to complex issues

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