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Consumer Behavior and Marketing Strategy

1996 Business & Economics
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Release : 1996
Genre : Business & Economics
Kind : eBook
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Book Synopsis Consumer Behavior and Marketing Strategy by : J. Paul Peter

Download or read book Consumer Behavior and Marketing Strategy written by J. Paul Peter. This book was released on 1996. Available in PDF, EPUB and Kindle. Book excerpt: This work shows how the various elements of consumer analysis fit together in an integrated framework, called the Wheel of Consumer Analysis. Psychological, social and behavioural theories are shown as useful for understanding consumers and developing more effective marketing strategies. The aim is to enable students to develop skills in analyzing consumers from a marketing management perspective and in using this knowledge to develop and evaluate marketing strategies. The text identifies three groups of concepts - affect and cognition, behaviour and the environment - and shows how these they influence each other as well as marketing strategy. The focus of the text is managerial, with a distinctive emphasis on strategic issues and problems. Cases and questions are included in each chapter.

Buyer Behavior in Marketing Strategy

1994 Business & Economics
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Release : 1994
Genre : Business & Economics
Kind : eBook
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Book Synopsis Buyer Behavior in Marketing Strategy by : John A. Howard

Download or read book Buyer Behavior in Marketing Strategy written by John A. Howard. This book was released on 1994. Available in PDF, EPUB and Kindle. Book excerpt: This text outlines The Consumer Decision Model as a framework for applying consumer buying theory into marketing practice. It also shows how marketing strategies and plans can be based upon both qualitative and quantitative analysis - and yet still not require background in formal statistics.

Consumer Behavior

2003-03 Consumer Behavior
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Release : 2003-03
Genre : Consumer Behavior
Kind : eBook
Book Rating : 493/5 ( reviews)

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Book Synopsis Consumer Behavior by : Delbert I. Hawkins

Download or read book Consumer Behavior written by Delbert I. Hawkins. This book was released on 2003-03. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.

Consumer Behavior in Marketing Strategy

1989 Consumer behavior
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Release : 1989
Genre : Consumer behavior
Kind : eBook
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Book Synopsis Consumer Behavior in Marketing Strategy by : John A. Howard

Download or read book Consumer Behavior in Marketing Strategy written by John A. Howard. This book was released on 1989. Available in PDF, EPUB and Kindle. Book excerpt:

International Consumer Behavior in the 21st Century

2012-11-28 Business & Economics
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Release : 2012-11-28
Genre : Business & Economics
Kind : eBook
Book Rating : 256/5 ( reviews)

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Book Synopsis International Consumer Behavior in the 21st Century by : A. Coskun Samli

Download or read book International Consumer Behavior in the 21st Century written by A. Coskun Samli. This book was released on 2012-11-28. Available in PDF, EPUB and Kindle. Book excerpt: Over the past two decades, the face of the world consumer has truly changed. Goods are more available, information about these goods is more open and accessible, and the ability to buy these goods from any corner of the earth has become possible. As a result, international marketing is more important now than ever before. In this book, Josh Samli explores the challenges facing modern international marketers. He explains what it is to have successful communication with the target market: using social media to share consistent information about products and services, communicating directly with culture-driven consumers who already communicate online amongst themselves and with competitors, and mastering people-to-people communication with both privileged and non-privileged consumers. Any company dealing with international marketing must learn how to handle these new challenges in order to survive in the 21st century.

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