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Constructing Identity in Contemporary Architecture

2009 Architecture
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Release : 2009
Genre : Architecture
Kind : eBook
Book Rating : 763/5 ( reviews)

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Book Synopsis Constructing Identity in Contemporary Architecture by : Peter Herrle

Download or read book Constructing Identity in Contemporary Architecture written by Peter Herrle. This book was released on 2009. Available in PDF, EPUB and Kindle. Book excerpt: The global spread of uniform modes of production and cultural values has been accompanied by a dissemination of stereotypes of "modern" architecture styles almost everywhere around the globe. Paradoxically, the reverse process has also emerged: In some countries, the elites feel the necessity to counterbalance the "loss of identity" and defend their own cultures against the "intruding" forces of globalization. What started as a defensive notion has developed into a more progressive attempt to re-create what has allegedly been lost. This trend is being strongly expressed in discourses about architecture in countries of the South. Who are the actors feeling compelled to "construct" new identities? How are these new identities in architecture created in various parts of the world? And, which are the ingredients borrowed from various historical and ethnic traditions and other sources? These and other questions are discussed in five case studies from different parts of the world, written by renowned scholars from Brazil, Mexico, Egypt, India and Singapore.

Architecture and Language

2000-06-19 Architecture
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Release : 2000-06-19
Genre : Architecture
Kind : eBook
Book Rating : 786/5 ( reviews)

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Book Synopsis Architecture and Language by : Georgia Clarke

Download or read book Architecture and Language written by Georgia Clarke. This book was released on 2000-06-19. Available in PDF, EPUB and Kindle. Book excerpt: Architecture and Language examines one of the central themes in the history and theory of Western architecture. Seeking to understand how language provides a model for understanding architecture, the essays in this volume both celebrate the diversity of the language-architecture analogy and assess its theoretical implications in the light of the diverse historical circumstances that produced it. The chapters examine the connections between style and nationality, vernacular and "official" languages, the importance of Latin in giving the architectural profession a literate and cultured status, and the influence of architectural description on perception and design.

Architecture and Identity

2008 Architecture
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Release : 2008
Genre : Architecture
Kind : eBook
Book Rating : 887/5 ( reviews)

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Book Synopsis Architecture and Identity by : Peter Herrle

Download or read book Architecture and Identity written by Peter Herrle. This book was released on 2008. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together complex fields of knowledge and globally splintered discourses on a subject that is experienced not only by scholars, but in the everyday lives of people around the world. There is a common complaint about the loss of identity which, to a substantial degree, is being associated with the built environment in cities and specifically with their architecture. "Architecture and Identity" takes a global, multidisciplinary look on how identities in contemporary architecture are constructed. The general hypothesis underlying this book is that in a globalized world identity in architecture cannot be easily derived from distinct indigenous patterns. The book presents forty contributions from various disciplines aiming to destroy the myth of an inheritable or otherwise prefabricated identity. Some authors dismantle constructs of identity that have long been considered as "solid" and unbreakable while others meticulously unravel the "construction" process of identities in

Cities' Identity Through Architecture and Arts

2020-11-28 Science
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Release : 2020-11-28
Genre : Science
Kind : eBook
Book Rating : 696/5 ( reviews)

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Book Synopsis Cities' Identity Through Architecture and Arts by : Yasser Mahgoub

Download or read book Cities' Identity Through Architecture and Arts written by Yasser Mahgoub. This book was released on 2020-11-28. Available in PDF, EPUB and Kindle. Book excerpt: This book covers a broad range of topics relating to architecture and urban design, such as the conservation of cities’ culture and identity through design and planning processes, various ideologies and approaches to achieving more sustainable cities while retaining their identities, and strategies to help cities advertise themselves on the global market. Every city has its own unique identity, which is revealed through its physical and visual form. It is seen through the eyes of its inhabitants and visitors, and is where their collective memories are shaped. In turn, these factors affect tourism, education, culture & economic prosperity, in addition to other aspects, making a city’s identity one of its main assets. Cities’ identities are constructed and developed over time and are constantly evolving physically, culturally and sociologically. This book explains how architecture and the arts can embody the historical, cultural and economic characteristics of the city. It also demonstrates how cities’ memories play a vital role in preserving their physical and nonphysical heritage. Furthermore, it examines the transformation of cities and urban cultures, and investigates the various new approaches developed in contemporary arts and architecture. Given its scope, the book is a valuable resource for a variety of readers, including students, educators, researchers and practitioners in the fields of city planning, urban design, architecture and the arts.

Building Brands

2021-04 Architecture
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Release : 2021-04
Genre : Architecture
Kind : eBook
Book Rating : 070/5 ( reviews)

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Book Synopsis Building Brands by : Grace Ong Yan

Download or read book Building Brands written by Grace Ong Yan. This book was released on 2021-04. Available in PDF, EPUB and Kindle. Book excerpt: Between the Stock Market Crash and the Vietnam War, American corporations were responsible for the construction of thousands of headquarters across the United States. Over this time, the design of corporate headquarters evolved from Beaux-Arts facades to bold modernist expressions. This book examines how clients and architects together crafted buildings to reflect their company's brand, carefully considering consumers' perception and their emotions towards the architecture and the messages they communicated. By focusing on four American corporate headquarters: the PSFS Building by George Howe and William Lescaze, the Johnson Wax Administration Building by Frank Lloyd Wright, Lever House by Skidmore, Owings & Merrill, and The Röhm & Haas Building by Pietro Belluschi, it shows how corporate modernism evolved. In the 1930s, architecture and branding were separate and distinct and by the 1960s, they were completely integrated. Drawing on interviews and original material from corporations' archives, it examines how company leaders, together with their architects, conceived of their corporate headquarters not only as the consolidation of employee workplaces, but as architectural mediums to communicate their corporate identities and brands.

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