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Conducting Focus Groups for Business and Management Students

2017-10-30 Social Science
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Release : 2017-10-30
Genre : Social Science
Kind : eBook
Book Rating : 14X/5 ( reviews)

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Book Synopsis Conducting Focus Groups for Business and Management Students by : Caroline J. Oates

Download or read book Conducting Focus Groups for Business and Management Students written by Caroline J. Oates. This book was released on 2017-10-30. Available in PDF, EPUB and Kindle. Book excerpt: In Conducting Focus Groups, Caroline J. Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups, outlining their main features, use in research, their design and the kind of rich, qualitative data they facilitate. Ideal for Business and Management students reading for a Master’s degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method. Part of SAGE’s Mastering Business Research Methods, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis.

Conducting focus groups for business and management students

2018 Business
Download Conducting focus groups for business and management students PDF Online Free

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Release : 2018
Genre : Business
Kind : eBook
Book Rating : 610/5 ( reviews)

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Book Synopsis Conducting focus groups for business and management students by : Caroline J. Oates

Download or read book Conducting focus groups for business and management students written by Caroline J. Oates. This book was released on 2018. Available in PDF, EPUB and Kindle. Book excerpt: Part of SAGE's Mastering Business Research Methods, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis. In Conducting Focus Groups, Caroline J. Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups, outlining their main features, use in research, their design and the kind of rich, qualitative data they facilitate. A step-by-step guides using practical examples show how you can successfully use focus groups to address your own research question. Ideal for Business and Management students reading for a Master's degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method. Watch the editors introduce the Mastering Business Research Methods series and tell you more about the first three books.

Basic and Advanced Focus Groups

2018-07-13 Social Science
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Release : 2018-07-13
Genre : Social Science
Kind : eBook
Book Rating : 133/5 ( reviews)

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Book Synopsis Basic and Advanced Focus Groups by : David L. Morgan

Download or read book Basic and Advanced Focus Groups written by David L. Morgan. This book was released on 2018-07-13. Available in PDF, EPUB and Kindle. Book excerpt: Basic and Advanced Focus Groups illustrates both the different types of focus groups and how to decide among those options in order to produce the most effective focus groups possible. A variety of approaches to doing research with focus groups gives readers the tools to develop and examine their research designs, starting with the basics. Advanced coverage in each chapter takes an in-depth look at topics such as moderating focus groups, using mixed methods, and working with different sizes of groups. By taking a practical, applied approach, the author gives even novice students the knowledge and confidence to design and conduct effective focus group research, while simultaneously providing more advanced researchers with the tools and knowledge to refine their current practices.

The Handbook for Focus Group Research

1998 Social Science
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Release : 1998
Genre : Social Science
Kind : eBook
Book Rating : 538/5 ( reviews)

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Book Synopsis The Handbook for Focus Group Research by : Thomas L Greenbaum

Download or read book The Handbook for Focus Group Research written by Thomas L Greenbaum. This book was released on 1998. Available in PDF, EPUB and Kindle. Book excerpt: As one of the most popular tools for gathering information in today's marketplace focus groups require understanding of purpose and good grounding in the technique to be effective. In The Handbook for Focus Group Research, Second Edition Tom Greenbaum provides the latest information on conducting effective focus groups.

Conducting Research Interviews for Business and Management Students

2015-02-12 Business & Economics
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Release : 2015-02-12
Genre : Business & Economics
Kind : eBook
Book Rating : 468/5 ( reviews)

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Book Synopsis Conducting Research Interviews for Business and Management Students by : Catherine Cassell

Download or read book Conducting Research Interviews for Business and Management Students written by Catherine Cassell. This book was released on 2015-02-12. Available in PDF, EPUB and Kindle. Book excerpt: In Conducting Research Interviews, Catherine Cassell guides you through conceptualizing the interview, preparing for the research interview, conducting the interview, examples, conclusions and next steps. Ideal for Business and Management students reading for a Master’s degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method. Part of SAGE’s Mastering Business Research Methods Series, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis. Watch the editors introduce the Mastering Business Research Methods series.

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