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The Handbook for Focus Group Research

1998 Social Science
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Release : 1998
Genre : Social Science
Kind : eBook
Book Rating : 538/5 ( reviews)

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Book Synopsis The Handbook for Focus Group Research by : Thomas L Greenbaum

Download or read book The Handbook for Focus Group Research written by Thomas L Greenbaum. This book was released on 1998. Available in PDF, EPUB and Kindle. Book excerpt: As one of the most popular tools for gathering information in today's marketplace focus groups require understanding of purpose and good grounding in the technique to be effective. In The Handbook for Focus Group Research, Second Edition Tom Greenbaum provides the latest information on conducting effective focus groups.

The Focus Group Research Handbook

2000-05-22 Business & Economics
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Release : 2000-05-22
Genre : Business & Economics
Kind : eBook
Book Rating : 532/5 ( reviews)

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Book Synopsis The Focus Group Research Handbook by : Holly Edmunds

Download or read book The Focus Group Research Handbook written by Holly Edmunds. This book was released on 2000-05-22. Available in PDF, EPUB and Kindle. Book excerpt: The Focus Group Research Handbook is a comprehensive guide to contracting with a market research vendor to create a customized focus group study for your business or organization. Author Holly Edmunds thoroughly explains and simplifies the methodology of focus group studies, and comprehensively outlines the steps you'll need to follow to implement and then analyze focus group research. From designing research vendor questionnaires, to selecting an effective moderator, from analyzing results to turning those results into workplace gains, this book will provide you with all the tools and tips you'll need to simplify the focus group process.

Focus Groups

2000-04-26 Medical
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Release : 2000-04-26
Genre : Medical
Kind : eBook
Book Rating : 717/5 ( reviews)

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Book Synopsis Focus Groups by : Richard A. Krueger

Download or read book Focus Groups written by Richard A. Krueger. This book was released on 2000-04-26. Available in PDF, EPUB and Kindle. Book excerpt: `I read this book in a single sitting. It is written in an enthusiastic, helpful and clear style that held my attention, and made me want to read what came next. I shall read it again in a single sitting - probably more than once. For it offers common-sense advice about planning and running focus groups which I will want to revisit′ - British Journal of Education Technology The Third Edition of the `standard′ for learning how to conduct a focus group contains: a new chapter comparing and contrasting market research, academic, nonprofit and participatory approaches to focus group research; expanded descriptions on how to plan focus group studies and do the analysis, including step-by-step procedures; examples of questions that ask participants to do more than just discuss, and suggestions on how to answer questions about your focus group research.

The Focus Group Guidebook

1998 Social Science
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Author :
Release : 1998
Genre : Social Science
Kind : eBook
Book Rating : 180/5 ( reviews)

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Book Synopsis The Focus Group Guidebook by : David L. Morgan

Download or read book The Focus Group Guidebook written by David L. Morgan. This book was released on 1998. Available in PDF, EPUB and Kindle. Book excerpt: The Focus Group Guide book is part of the six-volume Focus Group Kit, which offers the information needed to conduct a state-of-the-art focus group, from the initial planning stages through to analysing and reporting the data.

Moderating Focus Groups

1998 Reference
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Author :
Release : 1998
Genre : Reference
Kind : eBook
Book Rating : 210/5 ( reviews)

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Book Synopsis Moderating Focus Groups by : Richard A. Krueger

Download or read book Moderating Focus Groups written by Richard A. Krueger. This book was released on 1998. Available in PDF, EPUB and Kindle. Book excerpt: Volume 4 of this series is indispensable for all wishing to improve their focus group moderating skills. This book provides an overview of critical skills needed by moderators, the skills moderators use, & strategies for handling difficult situations.

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