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Collaborative Ethnography in Business Environments

2016-11-25 Social Science
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Release : 2016-11-25
Genre : Social Science
Kind : eBook
Book Rating : 55X/5 ( reviews)

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Book Synopsis Collaborative Ethnography in Business Environments by : Maryann McCabe

Download or read book Collaborative Ethnography in Business Environments written by Maryann McCabe. This book was released on 2016-11-25. Available in PDF, EPUB and Kindle. Book excerpt: In a global and rapidly changing commercial environment, businesses increasingly use collaborative ethnographic research to understand what motivates their employees and what their customers value. In this volume, anthropologists, marketing professionals, computer scientists and others examine issues, challenges, and successes of ethnographic cooperation in the corporate world. The book argues that constant shifts in the global marketplace require increasing multidisciplinary and multicultural teamwork in consumer research and organizational culture; addresses the need of corporate ethnographers to be adept at reading and translating the social constructions of knowledge and power, in order to contribute to the team process of engaging research participants, clients and stakeholders; reveals the essentially dynamic process of collaborative ethnography; shows how multifunctional teams design and carry out research, communicate findings and implications for organizational objectives, and craft strategies to achieve those objectives to increase the vibrancy of economies, markets and employment rates worldwide.

Advancing Ethnography in Corporate Environments

2012-11-01 Social Science
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Release : 2012-11-01
Genre : Social Science
Kind : eBook
Book Rating : 540/5 ( reviews)

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Book Synopsis Advancing Ethnography in Corporate Environments by : Brigitte Jordan

Download or read book Advancing Ethnography in Corporate Environments written by Brigitte Jordan. This book was released on 2012-11-01. Available in PDF, EPUB and Kindle. Book excerpt: In this innovative volume, twelve leading scholars from corporate research labs and independent consultancies tackle the most fundamental and contentious issues in corporate ethnography. Organized in pairs of chapters in which two experts consider different sides of an important topic, these provocative encounters go beyond stale rehearsals of method and theory to explore the entanglements that practitioners wrestle with on a daily basis. The discussions are situated within the broader universe of ethnographic method and theory, as well as grounded in the practical realities of using ethnography to solve problems in the business world. The book represents important advances in the field and is ideal for students and scholars as well as for corporate practitioners and decision makers.

The Chicago Guide to Collaborative Ethnography

2005-09-15 Reference
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Release : 2005-09-15
Genre : Reference
Kind : eBook
Book Rating : 909/5 ( reviews)

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Book Synopsis The Chicago Guide to Collaborative Ethnography by : Luke E. Lassiter

Download or read book The Chicago Guide to Collaborative Ethnography written by Luke E. Lassiter. This book was released on 2005-09-15. Available in PDF, EPUB and Kindle. Book excerpt: Collaboration between ethnographers and subjects has long been a product of the close, intimate relationships that define ethnographic research. But increasingly, collaboration is no longer viewed as merely a consequence of fieldwork; instead collaboration now preconditions and shapes research design as well as its dissemination. As a result, ethnographic subjects are shifting from being informants to being consultants. The emergence of collaborative ethnography highlights this relationship between consultant and ethnographer, moving it to center stage as a calculated part not only of fieldwork but also of the writing process itself. The Chicago Guide to Collaborative Ethnography presents a historical, theoretical, and practice-oriented road map for this shift from incidental collaboration to a more conscious and explicit collaborative strategy. Luke Eric Lassiter charts the history of collaborative ethnography from its earliest implementation to its contemporary emergence in fields such as feminism, humanistic anthropology, and critical ethnography. On this historical and theoretical base, Lassiter outlines concrete steps for achieving a more deliberate and overt collaborative practice throughout the processes of fieldwork and writing. As a participatory action situated in the ethical commitments between ethnographers and consultants and focused on the co-construction of texts, collaborative ethnography, argues Lassiter, is among the most powerful ways to press ethnographic fieldwork and writing into the service of an applied and public scholarship. A comprehensive and highly accessible handbook for ethnographers of all stripes, The Chicago Guide to Collaborative Ethnography will become a fixture in the development of a critical practice of anthropology, invaluable to both undergraduates, graduate students, and faculty alike.

Doing Ethnography in Teams

2014-04-15 Education
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Release : 2014-04-15
Genre : Education
Kind : eBook
Book Rating : 182/5 ( reviews)

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Book Synopsis Doing Ethnography in Teams by : Teena Clerke

Download or read book Doing Ethnography in Teams written by Teena Clerke. This book was released on 2014-04-15. Available in PDF, EPUB and Kindle. Book excerpt: This uniquely in-depth book offers a blow-by-blow account of the sometimes problematic dynamics of conducting collaborative fieldwork in ethnography. Tracing the interplay between co-researchers at various points of contact in both professional and personal relations, the analysis draws out the asymmetries which can develop among team members nominally working towards the same ends. It details the often complex dialogues that evolve in an attempt to navigate conflicting interests, such as team members’ resistances to particular methodological ‘recipes’ or research protocols. The authors show that such debates can create an open forum to negotiate new practices. A key element of this publication is that it goes beyond an analysis of more traditional power relations in research teams comprising members at different academic pay grades. As well as drawing attention to gender-related dynamics in research collaborations, the authors use themselves as an exemplar to demonstrate how differences in age, experience, knowledge, professional skills and background can be exploited to generate positive outcomes constituting much more than the apparent sum of their parts. In doing so, the authors reveal the delightful, surprising and yet challenging aspects of research collaboration that are often absent from the qualitative literature.

Collaborative Ethnography in Business Environments

2016-11-25 Social Science
Download Collaborative Ethnography in Business Environments PDF Online Free

Author :
Release : 2016-11-25
Genre : Social Science
Kind : eBook
Book Rating : 568/5 ( reviews)

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Book Synopsis Collaborative Ethnography in Business Environments by : Maryann McCabe

Download or read book Collaborative Ethnography in Business Environments written by Maryann McCabe. This book was released on 2016-11-25. Available in PDF, EPUB and Kindle. Book excerpt: In a global and rapidly changing commercial environment, businesses increasingly use collaborative ethnographic research to understand what motivates their employees and what their customers value. In this volume, anthropologists, marketing professionals, computer scientists and others examine issues, challenges, and successes of ethnographic cooperation in the corporate world. The book argues that constant shifts in the global marketplace require increasing multidisciplinary and multicultural teamwork in consumer research and organizational culture; addresses the need of corporate ethnographers to be adept at reading and translating the social constructions of knowledge and power, in order to contribute to the team process of engaging research participants, clients and stakeholders; reveals the essentially dynamic process of collaborative ethnography; shows how multifunctional teams design and carry out research, communicate findings and implications for organizational objectives, and craft strategies to achieve those objectives to increase the vibrancy of economies, markets and employment rates worldwide.

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