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Advancing Ethnography in Corporate Environments

2016-06-16 Social Science
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Release : 2016-06-16
Genre : Social Science
Kind : eBook
Book Rating : 438/5 ( reviews)

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Book Synopsis Advancing Ethnography in Corporate Environments by : Brigitte Jordan

Download or read book Advancing Ethnography in Corporate Environments written by Brigitte Jordan. This book was released on 2016-06-16. Available in PDF, EPUB and Kindle. Book excerpt: In this innovative volume, twelve leading scholars from corporate research labs and independent consultancies tackle the most fundamental and contentious issues in corporate ethnography. Organized in pairs of chapters in which two experts consider different sides of an important topic, these provocative encounters go beyond stale rehearsals of method and theory to explore the entanglements that practitioners wrestle with on a daily basis. The discussions are situated within the broader universe of ethnographic method and theory, as well as grounded in the practical realities of using ethnography to solve problems in the business world. The book represents important advances in the field and is ideal for students and scholars as well as for corporate practitioners and decision makers.

Advancing Ethnography in Corporate Environments

2016-06-16 Business & Economics
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Release : 2016-06-16
Genre : Business & Economics
Kind : eBook
Book Rating : 446/5 ( reviews)

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Book Synopsis Advancing Ethnography in Corporate Environments by : Brigitte Jordan

Download or read book Advancing Ethnography in Corporate Environments written by Brigitte Jordan. This book was released on 2016-06-16. Available in PDF, EPUB and Kindle. Book excerpt: In this innovative volume, twelve leading scholars from corporate research labs and independent consultancies tackle the most fundamental and contentious issues in corporate ethnography. Organized in pairs of chapters in which two experts consider different sides of an important topic, these provocative encounters go beyond stale rehearsals of method and theory to explore the entanglements that practitioners wrestle with on a daily basis. The discussions are situated within the broader universe of ethnographic method and theory, as well as grounded in the practical realities of using ethnography to solve problems in the business world. The book represents important advances in the field and is ideal for students and scholars as well as for corporate practitioners and decision makers.

Collaborative Ethnography in Business Environments

2016-11-25 Social Science
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Release : 2016-11-25
Genre : Social Science
Kind : eBook
Book Rating : 568/5 ( reviews)

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Book Synopsis Collaborative Ethnography in Business Environments by : Maryann McCabe

Download or read book Collaborative Ethnography in Business Environments written by Maryann McCabe. This book was released on 2016-11-25. Available in PDF, EPUB and Kindle. Book excerpt: In a global and rapidly changing commercial environment, businesses increasingly use collaborative ethnographic research to understand what motivates their employees and what their customers value. In this volume, anthropologists, marketing professionals, computer scientists and others examine issues, challenges, and successes of ethnographic cooperation in the corporate world. The book argues that constant shifts in the global marketplace require increasing multidisciplinary and multicultural teamwork in consumer research and organizational culture; addresses the need of corporate ethnographers to be adept at reading and translating the social constructions of knowledge and power, in order to contribute to the team process of engaging research participants, clients and stakeholders; reveals the essentially dynamic process of collaborative ethnography; shows how multifunctional teams design and carry out research, communicate findings and implications for organizational objectives, and craft strategies to achieve those objectives to increase the vibrancy of economies, markets and employment rates worldwide.

Handbook of Anthropology in Business

2014 Business anthropology
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Release : 2014
Genre : Business anthropology
Kind : eBook
Book Rating : 722/5 ( reviews)

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Book Synopsis Handbook of Anthropology in Business by : Rita M. Denny

Download or read book Handbook of Anthropology in Business written by Rita M. Denny. This book was released on 2014. Available in PDF, EPUB and Kindle. Book excerpt: The first comprehensive work on the burgeoning field of business anthropology, this innovative reference book, including more than 60 international scholar-practitioners, provides a foundation for the field for years to come.

Ethnographic Thinking

2017-12-11 Social Science
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Release : 2017-12-11
Genre : Social Science
Kind : eBook
Book Rating : 488/5 ( reviews)

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Book Synopsis Ethnographic Thinking by : Jay Hasbrouck

Download or read book Ethnographic Thinking written by Jay Hasbrouck. This book was released on 2017-12-11. Available in PDF, EPUB and Kindle. Book excerpt: This book argues that ‘ethnographic thinking’—the thought processes and patterns ethnographers develop through their practice—offers companies and organizations the cultural insights they need to develop fully-informed strategies. Using real world examples, Hasbrouck demonstrates how shifting the value of ethnography from simply identifying consumer needs to driving a more holistic understanding of a company or organization can help it benefit from a deeper understanding of the dynamic and interactive cultural contexts of its offerings. In doing so, he argues that such an approach can also enhance the strategic value of their work by helping them increase appreciation for openness and exploration, hone interpretive skills, and cultivate holistic thinking, in order to broaden perspectives, challenge assumptions, and cross-pollinate ideas between differing viewpoints. Ethnographic Thinking is key reading for managers and strategists specifically wishing to tap-into the potential that ethnography offers, as well as those searching more broadly for new ways to innovate practice. It is essential reading for students of applied ethnography, and recommended for scholars too.

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