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Author : Vasanthi Vara
Release :
Genre :
Kind : eBook
Book Rating : 568/5 ( reviews)
Book Synopsis Case Studies on Fast Food Retailing Industry by : Vasanthi Vara
Download or read book Case Studies on Fast Food Retailing Industry written by Vasanthi Vara. This book was released on . Available in PDF, EPUB and Kindle. Book excerpt:
Author : John Byrom
Release : 2018-11-05
Genre : Technology & Engineering
Kind : eBook
Book Rating : 384/5 ( reviews)
Book Synopsis Case Studies in Food Retailing and Distribution by : John Byrom
Download or read book Case Studies in Food Retailing and Distribution written by John Byrom. This book was released on 2018-11-05. Available in PDF, EPUB and Kindle. Book excerpt: Case Studies in Food Retailing and Distribution aims to close the gap between academic researchers and industry professionals through the presentation of 'real world' scenarios and the application of field-based research. The book provides contemporary explorations of food retailing and consumption from various contexts around the globe. Using a case study lens, successful examples of practice are provided and areas for further theoretical investigation are offered. Coverage includes: - the impact of retail concentration and the ongoing relevance of independent retailing - how social forces impact upon food retailing and consumption - trends in organic food retailing and distribution - discussion of how wellbeing and sustainability have impacted the sector - perspectives on the future of food retailing and distribution This book is a volume in the Consumer Science and Strategic Marketing series. - Addresses business problems in in food retail and distribution - Includes pricing and supply chain management - Discusses food retailing in urban and rural settings - Covers both global distribution and entry in developing nations - Features real-world case studies that demonstrate what does and does not
Author : Susanne Doppler
Release : 2020-08-21
Genre : Technology & Engineering
Kind : eBook
Book Rating : 934/5 ( reviews)
Book Synopsis Case Studies on Food Experiences in Marketing, Retail, and Events by : Susanne Doppler
Download or read book Case Studies on Food Experiences in Marketing, Retail, and Events written by Susanne Doppler. This book was released on 2020-08-21. Available in PDF, EPUB and Kindle. Book excerpt: Case Studies on Food Experiences in Marketing, Retail, and Events explores approaches for creating ideal food shopping and consumption experiences, and the challenges food customers face today. With a basis in literature review and theoretical background, the book illustrates specific case studies on food shopping experiences, food consumption experience in restaurants, and food experience and events, as well as insights on the methodological tools adopted throughout. Topics include food and food service design, the creation of customer loyalty through experiences, communication strategies like food promotion and event management, and defining product positioning in a competitive environment. This book is an excellent resource for industry professionals in the food and beverage sectors, including those who work in marketing, communication, hospitality, and management, as well as students studying business management, tourism management, event management, applied marketing, and consumer behavior. - Presents the challenges customers face in their away-from-home food shopping - Explains how customer food experiences can be created - Contains best practice examples of how food companies achieve a competitive advantage by creating memorable customer experiences
Author : Jordi Vives Gabriel
Release : 2017-11-30
Genre : Business & Economics
Kind : eBook
Book Rating : 702/5 ( reviews)
Book Synopsis Case Studies in Sustainability Management by : Jordi Vives Gabriel
Download or read book Case Studies in Sustainability Management written by Jordi Vives Gabriel. This book was released on 2017-11-30. Available in PDF, EPUB and Kindle. Book excerpt: With the rapidly growing importance of sustainability and corporate responsibility in a globalised world, management schools are increasingly integrating long-term economic, environmental and social issues into their teaching and research. Climate change, poverty, labour standards and human rights are among the many topics that future decision-makers will need to face in their careers. Business education needs to reflect this new reality and provide a broadened understanding of value creation in order to create economic capital while developing social and preserving natural capital. Case studies can be important tools for creating learning processes on different levels - students are forced to struggle with exactly the kinds of decisions and dilemmas managers confront every day. In this reflection of reality, the values and goals of the student are systematically challenged. This can be especially valuable in the context of sustainability management - organisations are now continually forced to value the different aspects of sustainability and their interrelations: How do social issues impact the economic bottom line? How can an environmentally sound strategy create a positive impact on employee motivation and thus have measurable impact on economic performance? What comes first and why? This third collection of oikos case studies is based on the winning cases from the 2010 to 2013 annual case competition. So what makes an excellent case in sustainability management? These cases have been highly praised because they provide excellent learning opportunities, tell engaging stories, deal with recent situations, include quotations from key actors, are thought-provoking and controversial, require decision-making and provide clear take-aways. These cases are clustered in three different sections: "Large Corporations and Corporate Sustainability Dilemmas" , "Managing Stakeholder Relations" and "Sustainability as a Source of Differentiation Strategies". Case Studies in Sustainability Management will be an essential purchase for educators and is likely to be a widely used as a course textbook at all levels of management education. Online Teaching Notes to accompany each chapter are available on request with the purchase of the book.
Author : Sidharth Balakrishna
Release : 2011
Genre : Marketing
Kind : eBook
Book Rating : 970/5 ( reviews)
Book Synopsis Case Studies in Marketing by : Sidharth Balakrishna
Download or read book Case Studies in Marketing written by Sidharth Balakrishna. This book was released on 2011. Available in PDF, EPUB and Kindle. Book excerpt: Highly readable and up-to-date, this casebook provides marketing students with the opportunity to gain valuable experience in case analysis through active participation and discussions. This book is a collection of twelve cases drawn from different sectors like FMCG, automobiles, and petroleum.
