1# Library to Find Best eBook for Read
Author : S. Ramesh Kumar
Release : 2012
Genre : Marketing
Kind : eBook
Book Rating : 397/5 ( reviews)
Book Synopsis Case Studies in Marketing Management by : S. Ramesh Kumar
Download or read book Case Studies in Marketing Management written by S. Ramesh Kumar. This book was released on 2012. Available in PDF, EPUB and Kindle. Book excerpt:
Author : M. Mercedes Galan-Ladero
Release : 2019-02-20
Genre : Business & Economics
Kind : eBook
Book Rating : 438/5 ( reviews)
Book Synopsis Case Studies on Social Marketing by : M. Mercedes Galan-Ladero
Download or read book Case Studies on Social Marketing written by M. Mercedes Galan-Ladero. This book was released on 2019-02-20. Available in PDF, EPUB and Kindle. Book excerpt: Social marketing has become an indispensable tool for all types of organizations worldwide. This book presents high-quality cases on the development, implementation, and analysis of different social marketing campaigns that have been created by non-governmental organizations, public administrations, and even businesses. The respective cases reflect the fact that, although social marketing was initially employed by public administrations and NGOs, the number of campaigns developed by all type of organizations, including businesses, is on the rise; in fact, Corporate Social Marketing is now considered to be one of the main CSR initiatives at businesses around the globe. Pursuing an international approach, the cases in the book explore social marketing practices from a diverse set of countries and cultures around the world.
Author : Sidharth Balakrishna
Release : 2011
Genre : Marketing
Kind : eBook
Book Rating : 970/5 ( reviews)
Book Synopsis Case Studies in Marketing by : Sidharth Balakrishna
Download or read book Case Studies in Marketing written by Sidharth Balakrishna. This book was released on 2011. Available in PDF, EPUB and Kindle. Book excerpt: Highly readable and up-to-date, this casebook provides marketing students with the opportunity to gain valuable experience in case analysis through active participation and discussions. This book is a collection of twelve cases drawn from different sectors like FMCG, automobiles, and petroleum.
Author : Kisholoy Roy
Release : 2016-04-25
Genre :
Kind : eBook
Book Rating : 468/5 ( reviews)
Book Synopsis Case Studies for Marketing Students by : Kisholoy Roy
Download or read book Case Studies for Marketing Students written by Kisholoy Roy. This book was released on 2016-04-25. Available in PDF, EPUB and Kindle. Book excerpt: This book is a compilation of case studies focusing on four fundamental areas of marketing viz. brand management, services marketing, retail marketing and sales management. The book is classified into four sections based on the above areas. Every care has been taken by the author to see to it that each section has case studies that contribute to the holistic understanding of a subject area. Conceptual understanding of the subject area along with application of theory is what this book offers. The questions at the end of each case study test the understanding of a case study by a student. The author hopes that this book will serve good to all students pursuing marketing management curriculum in various universities.
Author : M. Mercedes Galan-Ladero
Release : 2021-03-27
Genre : Business & Economics
Kind : eBook
Book Rating : 559/5 ( reviews)
Book Synopsis Cause-Related Marketing by : M. Mercedes Galan-Ladero
Download or read book Cause-Related Marketing written by M. Mercedes Galan-Ladero. This book was released on 2021-03-27. Available in PDF, EPUB and Kindle. Book excerpt: This textbook uses a case study approach to present a variety of cause-related marketing campaigns that have been developed by companies, and NGOs. These innovative case studies help students understand how such campaigns affect for-profit and non-profit organizations, customers, and society in general. This book also offers numerous useful examples to understand the theory of cause-related marketing and how it can be applied in different countries and cultural contexts. Lecturers will find the teaching notes provided with each case useful for the classroom.
