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Cause-Related Marketing

2021-03-27 Business & Economics
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Release : 2021-03-27
Genre : Business & Economics
Kind : eBook
Book Rating : 559/5 ( reviews)

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Book Synopsis Cause-Related Marketing by : M. Mercedes Galan-Ladero

Download or read book Cause-Related Marketing written by M. Mercedes Galan-Ladero. This book was released on 2021-03-27. Available in PDF, EPUB and Kindle. Book excerpt: This textbook uses a case study approach to present a variety of cause-related marketing campaigns that have been developed by companies, and NGOs. These innovative case studies help students understand how such campaigns affect for-profit and non-profit organizations, customers, and society in general. This book also offers numerous useful examples to understand the theory of cause-related marketing and how it can be applied in different countries and cultural contexts. Lecturers will find the teaching notes provided with each case useful for the classroom.

Cause Related Marketing

2007-06-01 Business & Economics
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Release : 2007-06-01
Genre : Business & Economics
Kind : eBook
Book Rating : 439/5 ( reviews)

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Book Synopsis Cause Related Marketing by : Sue Adkins

Download or read book Cause Related Marketing written by Sue Adkins. This book was released on 2007-06-01. Available in PDF, EPUB and Kindle. Book excerpt: Cause Related Marketing's time has come. Consumers are demanding greater accountability and responsibility from corporations. In an environment where price and quality are increasingly equal; where reputation and standing for something beyond the functional benefits of a product or service is all, brands are constantly competing for customer loyalty and consumer attention. 'Cause Related Marketing' is one of the most exciting areas in marketing today which benefits both business and society. 'Cause Related Marketing': * positions Cause Related Marketing in the context of marketing, corporate social responsibility and corporate community investment. * explores who cares and why, providing research analysis into corporate and consumer attitudes both in the UK and internationally. * uses The Business in the Community Cause Related Marketing Guidelines, written by Sue Adkins and introduced by HRH The Prince of Wales, providing an in depth exploration of the key principles and processes that go towards creating excellence in Cause Related Marketing. * includes vignettes and in depth case studies to provide illustrations of Cause Related Marketing through a spectrum of examples both national and international. Sue Adkins, Director of the Business in the Community's Cause Related Marketing Campaign is acknowledged as an international expert. She is recognised as having put Cause Related Marketing on the map in the UK and leading the drive to establish Cause Related Marketing as an increasingly legitimate part of the marketing mix in the UK.

Brand Spirit

2001-03-12 Business & Economics
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Release : 2001-03-12
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Brand Spirit by : Hamish Pringle

Download or read book Brand Spirit written by Hamish Pringle. This book was released on 2001-03-12. Available in PDF, EPUB and Kindle. Book excerpt: Brand Spirit examines the business benefits of cause related marketing and demonstrates how a marketeer can harness these benefits and power to promote a product, service or corporate brand.

Cause Marketing for Nonprofits

2006-06-26 Business & Economics
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Release : 2006-06-26
Genre : Business & Economics
Kind : eBook
Book Rating : 805/5 ( reviews)

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Book Synopsis Cause Marketing for Nonprofits by : Jocelyne Daw

Download or read book Cause Marketing for Nonprofits written by Jocelyne Daw. This book was released on 2006-06-26. Available in PDF, EPUB and Kindle. Book excerpt: This book captures the exciting potential for business and nonprofits to partner for mutual benefit and discovery. Cause marketing aligns nonprofits and businesses to combine the power of their individual brands with a company's marketing might to achieve social and shareholder value while communicating their values. Cause Marketing for Nonprofits changes the way nonprofits view and execute cause marketing programs. It provides a wealth of hands-on, practical experience that can benefit any nonprofit organization interested in this innovative and growing form of generating revenue, building profile and achieving mission. No nonprofit can afford to ignore the contents of this important new book, the first designed specifically for the sector.

Encyclopedia of Corporate Social Responsibility

2013-01-27 Business & Economics
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Release : 2013-01-27
Genre : Business & Economics
Kind : eBook
Book Rating : 351/5 ( reviews)

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Book Synopsis Encyclopedia of Corporate Social Responsibility by : Samuel O. Idowu

Download or read book Encyclopedia of Corporate Social Responsibility written by Samuel O. Idowu. This book was released on 2013-01-27. Available in PDF, EPUB and Kindle. Book excerpt: The role of Corporate Social Responsibility in the business world has developed from a fig leaf marketing front into an important aspect of corporate behavior over the past several years. Sustainable strategies are valued, desired and deployed more and more by relevant players in many industries all over the world. Both research and corporate practice therefore see CSR as a guiding principle for business success. The “Encyclopedia of Corporate Social Responsibility” has been conceived to assist researchers and practitioners to align business and societal objectives. All actors in the field will find reliable and up to date definitions and explanations of the key terms of CSR in this authoritative and comprehensive reference work. Leading experts from the global CSR community have contributed to make the “Encyclopedia of Corporate Social Responsibility” the definitive resource for this field of research and practice.

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