1# Library to Find Best eBook for Read
Author : Catherine Gudis
Release : 2004
Genre : Business & Economics
Kind : eBook
Book Rating : 558/5 ( reviews)
Book Synopsis Buyways by : Catherine Gudis
Download or read book Buyways written by Catherine Gudis. This book was released on 2004. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.
Author : Catherine Gudis
Release : 2004-05-15
Genre : Business & Economics
Kind : eBook
Book Rating : 434/5 ( reviews)
Book Synopsis Buyways by : Catherine Gudis
Download or read book Buyways written by Catherine Gudis. This book was released on 2004-05-15. Available in PDF, EPUB and Kindle. Book excerpt: The highway has become the buyway. Along the millions of miles the public travels, advertisers spend billions on images of cola, cars, vodka, fast food, and swimming pools that blur past us, catching our fleeting attention and turning the landscape into a corridor of commerce. A smart, succinct, and visually compelling history of the billboard in America, Buyways traces how the outdoor advertising industry changed the face of American commercialism. Taking us from itinerant bill-stickers of circus posters in the 19th century to the blinking, beeping, 3-D eyesores of today, Gudis argues that roadside advertising has turned the landscape itself into a commodity to be bought and sold as advertising space. Buyways vividly chronicles the battles between environmentalists and businessmen as well as the response of artists, from New Deal photographers who satirized the billboard-infested landscape to commercial artists who embraced the kitsch of it all. It also shows how advertisers tapped into the American mythology of the open road, promoting mobile consumption as the American Dream on four wheels. Entertaining and brilliantly illustrated, Buyways is a vibrant road map of the new geography of consumption. Also includes an eight page color insert.
Author : Barbara Stern
Release : 2003-09-02
Genre : Business & Economics
Kind : eBook
Book Rating : 860/5 ( reviews)
Book Synopsis Representing Consumers by : Barbara Stern
Download or read book Representing Consumers written by Barbara Stern. This book was released on 2003-09-02. Available in PDF, EPUB and Kindle. Book excerpt: Consumer research has traditionally focused on issues of epistemology in the collection and analysis of data. As a consequence, the crisis in representation which has radically reshaped understanding in the social sciences, has, so far, had very little impact on consumer research. This book redresses the balance with an investigation of representation and constructions of 'truth' in consumer research. Subjects covered include: * construction of the researcher and consumer voice * quantitative tools and representation * advertising narratives * poetic representation of consumer experience * the crisis in the crisis concept * consumer-oriented ethnographic research. The essays are written by experts from Britain and the United States and draw on a broad range of theoretical approaches.
Author : Miyun Victoria Cho
Release : 2007
Genre :
Kind : eBook
Book Rating : /5 ( reviews)
Book Synopsis Build:boards by : Miyun Victoria Cho
Download or read book Build:boards written by Miyun Victoria Cho. This book was released on 2007. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Marguerite S. Shaffer
Release : 2012-04-17
Genre : History
Kind : eBook
Book Rating : 843/5 ( reviews)
Book Synopsis Public Culture by : Marguerite S. Shaffer
Download or read book Public Culture written by Marguerite S. Shaffer. This book was released on 2012-04-17. Available in PDF, EPUB and Kindle. Book excerpt: In the United States today many people are as likely to identify themselves by their ethnicity or region as by their nationality. In this country with its diversity and inequalities, can there be a shared public culture? Is there an unbridgeable gap between cultural variety and civic unity, or can public forms of expression provide an opportunity for Americans to come together as a people? In Public Culture: Diversity, Democracy, and Community in the United States, an interdisciplinary group of scholars addresses these questions while considering the state of American public culture over the past one hundred years. From medicine shows to the Internet, from the Los Angeles Plaza to the Las Vegas Strip, from the commemoration of the Oklahoma City bombing to television programming after 9/11, public sights and scenes provide ways to negotiate new forms of belonging in a diverse, postmodern community. By analyzing these cultural phenomena, the essays in this volume reveal how mass media, consumerism, increased privatization of space, and growing political polarization have transformed public culture and the very notion of the American public. Focusing on four central themes—public action, public image, public space, and public identity—and approaching shared culture from a range of disciplines—including mass communication, history, sociology, urban studies, ethnic studies, and cultural studies—Public Culture offers refreshing perspectives on a subject of perennial significance.
