Author : Barbara B. Stern
Release : 1998
Genre : Consumers
Kind : eBook
Book Rating : 144/5 ( reviews)
Book Synopsis Representing Consumers by : Barbara B. Stern
Download or read book Representing Consumers written by Barbara B. Stern. This book was released on 1998. Available in PDF, EPUB and Kindle. Book excerpt: Adopting a variety of theoretical approaches, this text challenges the prevailing orthodoxies within consumer research methodology by examining representation and constructions of truth.