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BrandSimple: How the Best Brands Keep it Simple and Succeed

2007-08-07 Business & Economics
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Release : 2007-08-07
Genre : Business & Economics
Kind : eBook
Book Rating : 905/5 ( reviews)

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Book Synopsis BrandSimple: How the Best Brands Keep it Simple and Succeed by : Allen P. Adamson

Download or read book BrandSimple: How the Best Brands Keep it Simple and Succeed written by Allen P. Adamson. This book was released on 2007-08-07. Available in PDF, EPUB and Kindle. Book excerpt: In an era of mixed media messages, in which brands are extended to the breaking point and marketing theories compete for attention, it is difficult to create effective brands. Drawing on the authors' experience of working with the world's top brands, this book shows how to communicate with customers and make your brand resonate.

Brand Storytelling in the Digital Age

2020-10-26 Business & Economics
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Release : 2020-10-26
Genre : Business & Economics
Kind : eBook
Book Rating : 852/5 ( reviews)

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Book Synopsis Brand Storytelling in the Digital Age by : S M A Moin

Download or read book Brand Storytelling in the Digital Age written by S M A Moin. This book was released on 2020-10-26. Available in PDF, EPUB and Kindle. Book excerpt: Inextricably linked to human evolution, storytelling has always been a key element of the marketer’s toolkit. However, despite extensive practitioner interest, academic research on the topic currently falls short. This book highlights how storytelling has evolved from an ancient art to contemporary marketing science, placing it in the context of digitisation and social media. It reflects the dramatic shift in brand storytelling in which marketers are in the driving seat, leaving consumers to do the navigating. Based within the context of AI, the influence of VR, AR, big data, and new media, this book predicts a creative renaissance in brand storytelling; one that will be at the intersection of science, art and humanity. The author suggests that there will be a shift from ad to art through the use of cognition and emotion, data and fiction. It suggests that through storytelling, brands will be able to connect with their customers’ hearts and minds. Drawing upon interdisciplinary research on neuroscience, emotional attachment and narrative theory, the book critically analyses existing theories, practices and applications of storytelling, providing a platform for debate between academics, researchers and practitioners.

BrandDigital

2008-08-19 Business & Economics
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Release : 2008-08-19
Genre : Business & Economics
Kind : eBook
Book Rating : 558/5 ( reviews)

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Book Synopsis BrandDigital by : Allen P. Adamson

Download or read book BrandDigital written by Allen P. Adamson. This book was released on 2008-08-19. Available in PDF, EPUB and Kindle. Book excerpt: Since the publication of his previous best-selling title, BrandSimple, Allen P. Adamson has studied and worked with companies as they've experimented with and integrated digital initiatives into their branding mix. In his new book, BrandDigtial, he clearly demonstrates that in an environment where everything is transparent, brand professionals have unprecedented opportunities to learn more about their customers, and to deliver brand experiences that meet customer expectations better than ever before. Based on over 100 interviews with leaders in both the branding and digital technology industries, Adamson drives home his point by using case studies and first-hand, in-market examples from companies including Hewlett-Packard, Johnson & Johnson, Procter & Gamble, Nike, Ameriprise, Burger King, PepsiCo, and General Mills. Along with putting into proper context the role Google, YouTube, Second Life, social media, and blogs play in the branding process, Adamson shows how the best companies are taking advantage of evolving digital technology and its associated behavior to build stronger bonds with their customers and stronger, more responsive brands.

The On-Demand Brand

2010-05-01 Business & Economics
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Release : 2010-05-01
Genre : Business & Economics
Kind : eBook
Book Rating : 741/5 ( reviews)

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Book Synopsis The On-Demand Brand by : Rick MATHIESON

Download or read book The On-Demand Brand written by Rick MATHIESON. This book was released on 2010-05-01. Available in PDF, EPUB and Kindle. Book excerpt: Call it the digital generation. The iPhone-toting, Facebook-hopping, Twitter-tapping, I-want-what-I-want, how-I-want-it generation. By whatever name, marketers are discovering that connecting with today’s elusive, ad-resistant consumer means saying goodbye to “new media,” and hello “now media.” Featuring exclusive insights and inspiration from today’s top marketers—as well as lessons from some of the world’s most successful digital marketing initiatives—this eye-opening book reveals how readers can deliver the kind of blockbuster experiences that 21st century consumers demand. Spanning social networking, augmented reality, advergames, virtual worlds, digital outdoor mobile marketing, and more, this book presents an inside look at digital strategies being deployed by brands like Coca-Cola, Burger King, BMW, Axe Deodorant, NBC Universal, Doritos, and many others. Revealing ten essential secrets for capitalizing on the right mix of digital channels and experiences for any brand, this book reveals how to demand attention...before the audience hits the snooze button.

Brand Media Strategy

2016-08-23 Business & Economics
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Release : 2016-08-23
Genre : Business & Economics
Kind : eBook
Book Rating : 755/5 ( reviews)

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Book Synopsis Brand Media Strategy by : A. Young

Download or read book Brand Media Strategy written by A. Young. This book was released on 2016-08-23. Available in PDF, EPUB and Kindle. Book excerpt: Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results.

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