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Brand Media Strategy

2016-08-23 Business & Economics
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Release : 2016-08-23
Genre : Business & Economics
Kind : eBook
Book Rating : 755/5 ( reviews)

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Book Synopsis Brand Media Strategy by : A. Young

Download or read book Brand Media Strategy written by A. Young. This book was released on 2016-08-23. Available in PDF, EPUB and Kindle. Book excerpt: Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results.

Brand Media Strategy

2010-12-21 Business & Economics
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Release : 2010-12-21
Genre : Business & Economics
Kind : eBook
Book Rating : 746/5 ( reviews)

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Book Synopsis Brand Media Strategy by : Antony Young

Download or read book Brand Media Strategy written by Antony Young. This book was released on 2010-12-21. Available in PDF, EPUB and Kindle. Book excerpt: From YouTube to Facebook to the iPhone, today’s media landscape offers more tools and platforms for the savvy marketer than ever before. And with this rapidly evolving technology come powerful ways to track what’s working, what’s not, and how to get the maximum impact for your brand in a shrinking economy. Media and brand expert Antony Young explores how today’s most innovative marketers are integrating the latest media tools into a comprehensive strategy to grow their brands and are getting unprecedented results. He explores: • the future of advertising in traditional media and how to judge the investment’s value in today’s results-driven marketing world • how to get the maximum impact out of digital media, including online searches, social media, and mobile phones • the importance of employing non-traditional media vehicles, such as marketing, PR, branded entertainment, and product placement.

Brand Media Strategy

2010-12-21 Business & Economics
Download Brand Media Strategy PDF Online Free

Author :
Release : 2010-12-21
Genre : Business & Economics
Kind : eBook
Book Rating : 374/5 ( reviews)

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Book Synopsis Brand Media Strategy by : Antony Young

Download or read book Brand Media Strategy written by Antony Young. This book was released on 2010-12-21. Available in PDF, EPUB and Kindle. Book excerpt: From YouTube to Facebook to the iPhone, today’s media landscape offers more tools and platforms for the savvy marketer than ever before. And with this rapidly evolving technology come powerful ways to track what’s working, what’s not, and how to get the maximum impact for your brand in a shrinking economy. Media and brand expert Antony Young explores how today’s most innovative marketers are integrating the latest media tools into a comprehensive strategy to grow their brands and are getting unprecedented results. He explores: • the future of advertising in traditional media and how to judge the investment’s value in today’s results-driven marketing world • how to get the maximum impact out of digital media, including online searches, social media, and mobile phones • the importance of employing non-traditional media vehicles, such as marketing, PR, branded entertainment, and product placement.

Your Brand, the Next Media Company

2014 Business & Economics
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Release : 2014
Genre : Business & Economics
Kind : eBook
Book Rating : 615/5 ( reviews)

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Book Synopsis Your Brand, the Next Media Company by : Michael Brito

Download or read book Your Brand, the Next Media Company written by Michael Brito. This book was released on 2014. Available in PDF, EPUB and Kindle. Book excerpt: "Content is now king - and if you're a brand marketer, you need to be a media company, too. Your Brand, The Next Media Company brings together the strategic insights, operational techniques, and insights and practical approaches for transforming your brand into a highly successful media company - and a winning social business! Social business pioneer Michael Brito covers every step of the process, including: Understanding your social customer and their new world Planning your social business and content strategies Building infrastructure and teams, and setting the stage for transformation Identifying and overcoming the specific content challenges you face Recognizing the central role content now plays Developing your content message Transitioning from brand messaging to high content relevancy Moving from content creation to curation to aggregation Successfully integrating paid, earned, and owned media content Distributing the right content at the right time through the right channels to the right customers Mastering the critical new roles of the community manager in your media company Evaluating the content technology vendors and software platforms vying for your businessAlong the way, Brito presents multiple case studies from brand leaders worldwide, including Coca Cola, RedBull, Oreo, Skittles, Old Spice, Dos Equis, Gatorade, Tide, and the NFL - delivering specific, powerfully relevant insights you can act on and profit from immediately." --Publisher description.

Twitter is Not a Strategy

2014-11-11 Business & Economics
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Release : 2014-11-11
Genre : Business & Economics
Kind : eBook
Book Rating : 303/5 ( reviews)

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Book Synopsis Twitter is Not a Strategy by : Tom Doctoroff

Download or read book Twitter is Not a Strategy written by Tom Doctoroff. This book was released on 2014-11-11. Available in PDF, EPUB and Kindle. Book excerpt: A leading marketer breaks down the barriers between traditional and digital media, offering timeless principles for customer engagement

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