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Brand Vision Archetypes

2016-03-17
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Release : 2016-03-17
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Kind : eBook
Book Rating : 292/5 ( reviews)

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Book Synopsis Brand Vision Archetypes by : Peter Steidl

Download or read book Brand Vision Archetypes written by Peter Steidl. This book was released on 2016-03-17. Available in PDF, EPUB and Kindle. Book excerpt: The authors present the neuromarketing foundation underlying the concept and application of Brand Vision Archetypes, clarify important issues including how many archetypes you should work with, how and when to use primary and secondary archetypes, how to avoid default and shadow archetypes, to the question of when you should change your brand vision archetype. The book includes a complete set of archetypes and guidelines for conducting a Brand Vision Archetype and a Touchpoint Engineering workshop, respectively. Kim is Head of Talent and Marketing with the Clemenger Group in Australia, which is BBDO's local advertising agency partner. Peter is a marketing consultant and neuromarketing expert who has worked with leading corporations in 20 countries on five continents.

The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes

2001-02-06 Business & Economics
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Release : 2001-02-06
Genre : Business & Economics
Kind : eBook
Book Rating : 18X/5 ( reviews)

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Book Synopsis The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes by : Margaret Mark

Download or read book The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes written by Margaret Mark. This book was released on 2001-02-06. Available in PDF, EPUB and Kindle. Book excerpt: A brand’s meaning—how it resonates in the public heart and mind—is a company’s most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. The book provides tools and strategies to: • Implement a proven system for identifying the most appropriate and leverageable archetypes for any company and/or brand • Harness the power of the archetype to align corporate strategy to sustain competitive advantage

Creating Brand Meaning

2012-02 Business & Economics
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Release : 2012-02
Genre : Business & Economics
Kind : eBook
Book Rating : 681/5 ( reviews)

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Book Synopsis Creating Brand Meaning by : Peter Steidl

Download or read book Creating Brand Meaning written by Peter Steidl. This book was released on 2012-02. Available in PDF, EPUB and Kindle. Book excerpt: Are brand pyramids amongst the seven wonders of the world of branding? Or are they just reminders of a past civilization that has lost relevance in today's operating environment?Surveying today's landscape of poorly positioned brands one has to conclude the latter. Fortunately, there are alternatives to this outdated practice.This book introduces you to brand vision archetype or, if you are already a convert, allows you to confirm and extend your current practice. It has been written for practitioners and includes all the essential insights and understanding required to apply brand vision archetypes properly, honed in a multitude of assignments carried out by the author over many years. It presents detailed guidelines for conducting brand vision archetype and touchpoint engineering workshops. It also presents the archetype collection - 28 archetype cards with all the details you need to select the right brand vision archetype for your brand.You can start using this tool today and reap the benefits of being one of the early adopters, or you can wait until your operating environment finally renders traditional, artificial planning processes totally ineffective. The choice is yours.

Brand Naming

2021-12-14 Business & Economics
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Release : 2021-12-14
Genre : Business & Economics
Kind : eBook
Book Rating : 567/5 ( reviews)

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Book Synopsis Brand Naming by : Rob Meyerson

Download or read book Brand Naming written by Rob Meyerson. This book was released on 2021-12-14. Available in PDF, EPUB and Kindle. Book excerpt: You don’t have a brand—whether it’s for a company or a product—until you have a name. The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won’t find a good name by dumping out Scrabble tiles. Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You’ll learn: What makes a good (and bad) name The step-by-step process professional namers use How to generate hundreds of name ideas The secrets of whittling the list down to a finalist The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths. Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus—not to mention Scrabble—and pick up Brand Naming.

Branding Is Sex: Get Your Customers Laid and Sell the Hell Out of Anything

2016-05-29 Business & Economics
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Release : 2016-05-29
Genre : Business & Economics
Kind : eBook
Book Rating : 277/5 ( reviews)

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Book Synopsis Branding Is Sex: Get Your Customers Laid and Sell the Hell Out of Anything by : Deb Gabor

Download or read book Branding Is Sex: Get Your Customers Laid and Sell the Hell Out of Anything written by Deb Gabor. This book was released on 2016-05-29. Available in PDF, EPUB and Kindle. Book excerpt: If you hate making money and the feeling of a mind-blowing, toe curling orgasm-stay far away from this book. In "Branding is Sex," brand dominatrix Deb Gabor explains how proper brand positioning gets your customers in the mood. In just seven short and sweet chapters, Deb covers these juicy topics and more: How the most successful brands in the world get their customers laid How to never fail The Bullshit Test Who your brand should hop in the sack with (and it's not who you think) Don't rot in the brand graveyard like Blackberry, Oldsmobile, Circuit City, Compaq, Blockbuster Video, and Pets.com. Get your sexy back and move from being "just friends" with your customers to being long-term "friends with benefits." "Branding is Sex" provides you with a concrete foundation and a basic how-to plan for building or re-igniting your brand without needing a PhD.

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